It talks about the needs of human priorities

1. ADVERTISING THEORIES
J. JANARDHAN

2. INTRODUCTION
• This is a need hierarchy model proposed by Abraham
Maslow
• It is also known as Maslow’s Need Hierarchy Model
• This model gives the hierarchical order
• It discuss that humans tend to fulfill their needs

3. HISTORY OF MASLOW’S
MODEL
• Abraham Maslow is considered to be the ‘Father of
Humanistic Psychology’
• He developed ‘Hierarchy of Needs theory’ in 1943
• It discuss about the human ‘motivation’
• It is based on the assumption that there is a hierarchy of
five needs within individuals
• The urgency of these needs varies from individuals

4. ASSUMPTION
• Maslow made the following assumption
• Humans are basically- Trustworthy
Self-Protecting
Self-governing
• Satisfying needs is healthy
• Blocking gratification of needs causes sickness or evil
tendencies

5. MODERN ADVT.
• Level-1 to 4 are deficiency motivators
• Level-5 is growth motivator
• The thwarting of needs is usually a cause of stress and is
particularly so at level 4

6. SOCIAL NEEDS
• Social need is arise from society
• These needs are very important to a human beings
• He is interested in conversations, sociability, exchange of
feelings and grievances, belongingness etc
• These are needs for love, affections, care, belongingness
and friendship

7. SELF -ACTUALIZED PERSON
• Knows who he is and his beliefs
• Comfortable with himself
• Views learning and experiences as on going process
• Empowered
• Confident
• Insightful, Valuable, High Self–esteem
• Independent
• Strongly motivated
• Strong ethics
• Creative, Increased spontaneity

8. HIERARCHY OF NEEDS IN
ADVT.
• The most common example of MHNM ‘in action’ is in advt.
• Physiological Needs-advt. of food product, Milk,
Mattresses
• Safety Needs- Burglar alarms, house and life insurance
• Social Needs- advt of dating and matchmaking services,
Clubs & Memberships
• Esteem Needs- Advt. of Cars, Fashion cloths etc
• Self-Actualization Needs: Advt. Open University

9. HIERARCHY OF NEEDS
THEORY
• According to Maslow, individuals are motivated by
unsatisfied needs.
• Each needs is significantly satisfied,
• It drives and forces the next need to emerge
• Maslow grouped the five needs into-
Higher-order needs and Lower-order needs
• The physiological and the safety needs constituted the
lower-order needs
• These lower-order needs are mainly satisfied externally.

10. HIERARCHY OF NEEDS
THEORY
• The social, esteem, and self-actualization needs constituted
the higher-order needs.
• These higher-order needs are generally satisfied internally,
i.e., within an individual.
• Thus, we can conclude that during boom period, the
employees lower-order needs are significantly met.

11. THANK YOU