4. MOTIVATION
The process that account for an
individual's intensity, direction, and
persistence of effort toward attaining a
goal.
Key elements:
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries
5. Why Do We Need Motivated Students?
• Motivated students will eventually become entrepreneurs or
work for an employer.
• These motivated employees help organizations survive.
• Motivated employees are more productive.
6. MASLOW’S HIERARCHY OF NEEDS
Abraham Maslow (1908 - 1970), a psychologist and human
relationist.
Human needs are arranged according to their importance
in a series of five steps.
Human beings are motivated by unsatisfied needs.
8. PHYSIOLOGICAL NEEDS
This is the most basic needs that are vital to survival, such as,
the need for water, air (oxygen), food, accommodation,
medication etc.
9. SAFETY NEEDS
People want to be free form the threat of physical and emotional
harm. They want to get rid from the fear of losing their job,
accommodation etc.
10. SOCIAL NEEDS
This stage include the need for love and affection and the need
to be accepted by one’s peers. Actually, it involves emotionally
based relationship and having a supportive and communicative
family.
11. ESTEEM NEEDS
Once a person feels a sense of “belonging”, the need to feel
important arises. Esteem need may be classified as internal or
external-
Internal- need for a positive self image and self respect
External- need for recognition and respect from others.
12. SELF ACTUALIZATION NEEDS
It is the peak of Maslow’s hierarchy of needs. It is the quest of
reaching one’s full potential as a person. Unlike, lower level
needs, this is never fully satisfies; as one grows psychologically
there are always new opportunities to continue to grow.
13. CRITICISMS
• Five level of needs are not always present.
• The need may not follow a definite hierarchical order.
• People from different cultures are likely to have different need
categories and hierarchies.