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DIGITAL DNA
      for organic enterprises




  April 2009
Teemu Arina
                        tar1na
"It is the framework which changes
 with each new technology and not
 just the picture within the frame."
             Mar...
What we do




New Eyes    New Tools   New Practices
Ocean of Opportunities

Objective: Seeing things in new ways.

Tools: Presentations, research and
strategic development.

...
Social Technologies

Objective: Enterprise 2.0 capabilities.

Tools: Dicole Community Platform
and related Web 2.0 tools.
...
Digital Ecosystems

Target: New business models and
business practices.

Tools: Consultation and coaching.




           ...
WHAT ?
Linear   Complicated      Complex
Known      Knowable    Perceive and adapt
Top-down Innovation Bottom-up Innovation

Inspiration            Executives                    Customers
              Exi...
Enterprise 1.0              Enterprise 2.0
Hierarchical organization     Network organization
 Automation in the core     ...
Technology as extension of man.
Man as extension of technology.
Organic Enterprise
Organizational Skeleton


      Automation and
operative technologies
Back-bone for business processes.
Organizational Senses


(Micro)blogs and social
bookmarking
Reflection in and on action.
Organizational Nervous System

Feeds, search and APIs
Sharing, discovering and
tapping into reflections.
Organizational Brain



        Wikis and tags
      Connecting and remixing reflections.
Organizational Blood System


Social networking and
virtual collaboration
Optimizing interaction flow.
Organic Enterprise


  Feeds, search, APIs                        Wikis and tags
  Sharing, discovering and               ...
WHY ?
Speeding up idea generation and innovation
Increasing the efficiency and effectiveness of
 knowledge work and virtual collaboration
Supporting net generation practices and
       the ability of people to influence
Coping with information overload,
global competition and complexity
Finding new business models and
     competitive advantages
HOW ?
Digital Ecosystems
Digital + Analog = Double Helix




Digital




                aNAlog
Digital DNA in practice

                                Analog face to face




                                   Digita...
Thanks!
                               Teemu Arina
                               ceo - dicole ltd.


                    ...
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
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Digital DNA for Organic Enterprises

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Digital DNA for Organic Enterprises

  1. 1. DIGITAL DNA for organic enterprises April 2009 Teemu Arina tar1na
  2. 2. "It is the framework which changes with each new technology and not just the picture within the frame." Marshall McLuhan
  3. 3. What we do New Eyes New Tools New Practices
  4. 4. Ocean of Opportunities Objective: Seeing things in new ways. Tools: Presentations, research and strategic development. New Eyes
  5. 5. Social Technologies Objective: Enterprise 2.0 capabilities. Tools: Dicole Community Platform and related Web 2.0 tools. New Tools
  6. 6. Digital Ecosystems Target: New business models and business practices. Tools: Consultation and coaching. New Practices
  7. 7. WHAT ?
  8. 8. Linear Complicated Complex Known Knowable Perceive and adapt
  9. 9. Top-down Innovation Bottom-up Innovation Inspiration Executives Customers Existing assets, products and Deep observation of Drivers positioning customer needs Interaction Structured and controlled Spontaneous Strategy Go to the customer Invite and engage customer Process Linear, well-defined Emergent, user-centric Online communities, Market research, surveys, Techniques crowdsourcing, peer- focus groups production, design thinking Photo: JJay
  10. 10. Enterprise 1.0 Enterprise 2.0 Hierarchical organization Network organization Automation in the core Interaction in the core Tree representation Associative representation Bureaucracy Agility Static and rigid Dynamic and adaptive IT saves costs IT helps interaction Automation-driven value Collaboration-driven value Top-down Bottom-up, semi-lattice Centralized Distributed Hand-picked teams Self-organizing teams Silos Porous membranes Controlled communication Transparency Taxonomies Folksonomies Culture of owning Culture of sharing Closed standards Open standards Photo: JJay
  11. 11. Technology as extension of man. Man as extension of technology.
  12. 12. Organic Enterprise
  13. 13. Organizational Skeleton Automation and operative technologies Back-bone for business processes.
  14. 14. Organizational Senses (Micro)blogs and social bookmarking Reflection in and on action.
  15. 15. Organizational Nervous System Feeds, search and APIs Sharing, discovering and tapping into reflections.
  16. 16. Organizational Brain Wikis and tags Connecting and remixing reflections.
  17. 17. Organizational Blood System Social networking and virtual collaboration Optimizing interaction flow.
  18. 18. Organic Enterprise Feeds, search, APIs Wikis and tags Sharing, discovering and Connecting and remixing tapping into reflections reflectons (Micro)blogs and social bookmarking Reflection in and on action Social networking and virtual collaboration Optimizing interaction flow Automation and operative technologies Back-bone for business processes
  19. 19. WHY ?
  20. 20. Speeding up idea generation and innovation
  21. 21. Increasing the efficiency and effectiveness of knowledge work and virtual collaboration
  22. 22. Supporting net generation practices and the ability of people to influence
  23. 23. Coping with information overload, global competition and complexity
  24. 24. Finding new business models and competitive advantages
  25. 25. HOW ?
  26. 26. Digital Ecosystems
  27. 27. Digital + Analog = Double Helix Digital aNAlog
  28. 28. Digital DNA in practice Analog face to face Digital online ■ Leading principles ■ Project team ■ Customers & users ■ Internal resources ■ Plans ■ Key stakeholders ■ Crowdsourcing ■ External resources
  29. 29. Thanks! Teemu Arina ceo - dicole ltd. mail teemu@dicole.com blog tarina.blogging.fi web www.dicole.com “Imagination is more important than knowledge” – Albert Einstein tar1na

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