This document discusses Enterprise 2.0 and knowledge management. It argues that integration is key to the success of social software in businesses. True success requires a coordinated organization, adaptation to technological landscapes, and a new team spirit. The three parts of Enterprise 2.0 are organizational integration through structures and processes, technological integration of tools and architecture, and influencing organizational culture. Starting small with practical applications and gaining experience is recommended over waiting for ideal conditions.

1. Enterprise 2.0
Knowledge
Management
A Revolution of Knowledge in
Three Parts.

3. Previously…

4. 1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Software we are able to
build up and maintain networks and
make them more transparent. However
its successful implementation requires
the right cultural, technological and
organizational conditions.
3. This is where Web 2.0 ends and
Enterprise 2.0 takes the spotlight: The
right conditions have to be actively
created.

5. The key to Social
Software success
in business is...

6. …integration.

7. Integration?

8. Social Software alone is like...
Wiki Rate
Blog
Extensible
Work Place
Office
Integration
Discussion
Search Access
Management

9. …just one player.

10. Success requires a coordinated
organization,...

11. ...adaption
to the technological landscape, ...

12. ...and a new team spirit.
Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/

13. Only then everything fits together.

14. Enterprise 2.0
Organization Technology
Integration in Integration of Tools
Structure & Processes & Architecture
Culture
The Human
Element.

15. Organization
Integration in Structure & Processes

16. Hey, we just got
a Wiki!
Great! And what
do you do with it?
?

17. Process Management
Skill Management
Team Organization
Documentation
Project Management
Requirement Management
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Customers Employees Partners

18. BUT...
what does YOUR
company do?

19. Where do large,
international teams work?

20. Where do the ideas of your
customers end up?

21. When are credible
communication and dialogue
important?

22. Who is already doing it?
How can we involve
innovators?

23. Define your
priorities.

24. Process Management
Skill Management
Team Organization
Documentation
Project Management
Requirement Management
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Customers Employees Partners

25. Start small – think big.
1. Develop a vision.
2. First, tackle a real problem.
3. Implement and gain experience.
4. Update the vision.
5. Improve the operation, go on to
further applications.

26. Organization:
What else is
important?

27. Technology
Integration of Tools & Architecture

28. I can‘t find it on
the Intranet!
Did you already
check the Wiki?
$%§&/“))??

29. What knowledge do
we need for success?

30. And what role does Social
Software play? Today as a
prototype,...
?
Strategic Relevance
High potential Strategic
Suppor t Key operations
Benefits for the Business

31. ...and tomorrow as
core-application?
?
Strategic Relevance
High potential Strategic
Suppor t Key operations
Benefits for the Business

32. Social Software is more than
just a Wiki.

33. Each of these technologies has
a particular advantage and
field of application,...

34. ...but it is the combination of
these which allows a greater
choice in daily use to bring out
the full potential.

35. How does Social Software
fit into your target
architecture?

36. What do we use Social Software
on the Intranet for?
Ex. Social Intranet
Organization
Interest Groups
Innovation
Portfolio + Solutions
Intranet Corporate Social Network
…

37. What remains centrally edited?
Ex. Edited Intranet
Org.-News
Beispiele Social Intranet
Organisation
HR Services
Newsletter Groups
Interest
Innovation
Market Research
References + Lösungen
Portfolio
Intranet … Corporate Social Network
…

38. What do we use Social Software
on the Internet for?
Ex. Social Internet
Expert-Blogs
External Project-Divisions
Content on Web (Youtube)
Enterprise Community
…
Intranet Internet

39. What gets edited
on the Internet?
Ex. Edited Internet
Beispiele Social Internet
Corporate Internet
Experten-Blogs
Microsites
Externe Projektbereiche
…
Inhalte im Web (Youtube)
Enterprise Community
…
Intranet Internet

40. How is classic
communication linked…
Examples
Email
VoIP
Instant Messaging
Conferencing
…
Intranet Internet Conferencing &
Communication

41. ...and which business
applications are
relevant... Examples
SAP
CRM
Line of Business Apps
Workflow Applications
…
Intranet Internet Conferencing & Enterprise
Communication Applications

42. ...for a comprehensive integration?
Integration
Dashboard Search Corporate Business …
Tagging/Feeds Intelligence
Intranet Internet Conferencing & Enterprise
Communication Applications

43. A good technical
integration...

44. ...links information of various sources together,
and makes them accessible.

45. It also protects the system against
information overload through needs-
based and personalized filtering.

46. Availability &
performance
are mandatory.

47. Culture
The Human Element.

48. What could
happen?
Let‘s try it now!

49. “The gap between what's technically
possible and what the corporate
culture is willing and able to accept is
often wider than many people
automatically assume.”
Dion Hinchcliffe

50. „Culture is an indirect
variable, culture can‘t be
generated!“
Prof. Peter Kruse

51. Change culture.
Influence culture.

52. Do bosses have to
take the lead?

53. A good boss doesn‘t have to be online...
Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg

54. ...but he belongs at the
center of communication.
Grafik: http://www.barackobama.com/downloads/

55. „That won‘t work for us,
our culture is just not
ready.“

56. The right culture is a goal,
not a pre-condition.

57. Start small – think big.
Openness is the rule:
Agile projects. closed areas only by
request.
Employees as
ambassadors on the
web.
Executive Blog. Employee Blog.
Comments allowed.

58. Openness where
possible.
Rules where
necessary.

59. Define your Enterprise 2.0...
Conventional Web
Businesses 2.0
Authors few editors all employees
Approval central individual
Identity authentification necessary anonymity possible
Structure centrally determined generated by usage
Semantics taxonomy folksonomy
Inspired by an idea from J. Robes, www.weiterbildungsblog.de

60. ...and bring it
to life.

61. There's lots to be done!
Is it worth it?

62. Don‘t we have other priorities,
in times like these?
Well, don‘t
we?

63. "A difficult economic
environment argues for
the need to innovate
more, not to pull back."
Ken Chenault, CEO American Express

64. Social Software – properly integrated,
goes over well with the employees,...

65. ...and becomes the indispensable
knowledge-infrastructure
for the firm.

66. „In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge.“
Ikujiro Nonaka

67. Any Questions?

68. Enterprise 2.0 Social Architecture &
Strategy- Software & Tools
Workshop IT-Strategy
Conception, We are
Implementation
& technical happy Test &
Migration
Integration to help.
Optimising Compliance- & Change
Operations & Security-Check Management
Per formance

69. Thanks to:
Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin,
Christin Büttner

70. Frank Wolf
(f.wolf@t-systems.com)
Simone Happ
(simone.happ@t-systems.com)
Christoph Rauhut
(christoph.rauhut@t-systems.com)
http://www.t-systems-mms.com/mms/en
http://www.besser20.de/english

71. To be continued.