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Minggu 12 Merancang dan Mengelola Jasa To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12 PowerPoint by Karen E. James Louisiana State University – Shreveport Diterjemahkan oleh : Ahmad Mughni Universitas Trunojoyo Madura

Tujuan ,[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Sifat-2 Jasa ,[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Sifat-2 Jasa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Sifat-2 Jasa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Sifat-2 Jasa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Sifat-2 Jasa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Sifat-2 Jasa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Strategi pemasaran ,[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Strategi pemasaran ,[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Strategi pemasaran ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Strategi pemasaran ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Strategi pemasaran ,[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12 Kegagalan penyampaian jasa terjadi karena gap antara: ,[object Object]

Strategi pemasaran ,[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12 Perusahaan jasa yang bagus memiliki karakteristik berikut : ,[object Object]

Mengelola layanan pendukung produk ,[object Object],[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

Mengelola layanan pendukung produk ,[object Object],[object Object],[object Object],[object Object],To accompany A Framework for Marketing Management, 2 nd Edition Slide in Chapter 12

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