3. Genre
Definition:
A style or category of art, music or literature.
How this applies to A2:
When creating the music video, the genre is key as
it is the starting point of production. From this you
know what the target audience of the music video
would be, what style of music video you would
have, what props and costumes it would involve as
well as what the narrative of the video would be.
4. Narrative
Definition:
A spoken or written account of connected events; a
story.
How this applies to A2:
When making the music video you need an idea of
the sort of story that the video tells, which depends
on the genre you are doing. An upbeat happy song
would tell a positive story whereas a slow sad song
presents a more negative narrative.
5. Representation
The description or portrayal of someone or
something in a particular way.
How this applies to A2:
The singer has to be represented in a certain way,
once again relating to the genre of the song. For
example, rappers like to be presented as rebellious,
“bad boys” whereas young female pop singers are
usually presented as positive happy people. As well
as the genre, the representation also depends on the
target audience of the song.
6. Audience
Defintion:
The assembled spectators or listeners at a public event such as
a play, film, concert, or meeting
The readership of a newspaper, magazine, or book.
The people giving attention to something
How this applies to A2:
The content of the video is important as it has to apply to what the
audience would want to see. This differs depending on the genre of
music. For example, rap music contains a lot of expletive language
and usually focuses on adult topics, therefore the audience of this
music is a lot older than the audience of pop music. Because of this
the music video would most likely contain provocative women
wearing minimal or revealing clothing, whereas pop music would
not have such things because of a younger target audience.
7. Media Language
Defintion:
Media conventions, formats, symbols and narrative
structures which cue the audience to meaning. The
symbolic language of electronic media work much
the same way as grammar works in print media.
How this applies to A2:
Before creating the music video, media language is
frequently used, such as when analysing other
videos, discussing shots and technology that is used.
In addition to this, media language is involved during
the post-production process, when editing the video.
