2. A bold font is
used for the
artists name.
this is so the
audience
would look at
the name first .
Details are used about the
artist such as the nationality
and the genre of music that
this artist plays and also
includes extra details about
his music such as ‘newly
recorded tracks’
An image of the artist is
used so the audience
know who he is. This is
one way of drawing the
audience in.
The image of the artist is
staring his name. this is one
way of promoting the artist.
3. A close up is used on
the artists face.
Suggests he is
focused. The artist is
also making eye
contact from the
image. This is a way
of connecting more
with the fans
The name of the artist is the
biggest font on the digipak
ad. This shows the
importance of the artist.
The font colour is white
showing that he is a clean
and pure artist. This can
connect more with the fans
The image of the
artist is in a red
background
suggesting courage
or leadership as he
is the only person
on the advert
‘The president of
hip hop returns’.
This shows that this
artist is big in the
music business and
is well known due
to a big title.
4. The iconic red
hair, used as a
colour scheme
for digipak.
Matched with
lipstick
Only artists
name and name
of album, font is
the same in
different size.
The text gets bigger
leading up to the data
of the tour. This is so
the fans would be
more intrigued
Name of the artists
number 1 song. This
is done to make a
connection with the
advertising of the
album as well as the
artist
5. Artists picture is shown
and it takes up most of the
ad. This shows the artist is
the most importance on
this ad
The artist used his
fashion style to match
the background and text
of the advert.
The blood red text used
showing the name of the
artist stands out
He also shows where
the fans can buy his
album which the
artist has an official
website.
‘includes No.1 single’.
The ad includes what the
artist has achieved.
6. The artist looking
towards the ground
rather than the
camera. Shows that
she is vulnerable. This
also makes the
audience seem like
they are watching her
without her knowing
There is a link
between the digipak
advert as the same
conventions are
showcased between
the two media texts
This advert has a photo
of the artist, that was in
the same photo shoot as
the album art. Shown in
the bottom left corner
This advert has similar
connotations to other
adverts as it tells the
audience one popular song
and one award that the
artist has won
