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Factors affecting the rate of diffusion and consumer adoption of newly launched products

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Sameer mathur
Sameer mathur

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Factors Affecting CONSUMER ADOPTION OF New Products
Steps in Consumer Adoptionā€¦.
Awarenessā€¦
Interestā€¦
Evaluationā€¦
Trialā€¦
Adoptionā€¦
Factors influencing Consumer Adoptionā€¦.
Readiness to try new products And Personal Influences
Based on Readiness to try new products Consumers are divided into :
ā€¢ INNOVATORS
ā€¢ EARLY ADOPTERS..
ā€¢ EARLY MAJORITY..
ā€¢ LATE MAJORITY..
ā€¢ LAGGARDSā€¦
Personal Preferencesā€¦ Effect one person has over another persons attitude...
Characteristics Of Innovation
ā€¢ Relative Advantage Original Product Low/no Rel. Advantage High Rel. Advantage
ā€¢ Compatibility ā€¢ For a guy in texas ?ļƒ Compatible ā€¢ For a guy in Wisconsin? ļƒ Not Comaptible
ā€¢ Complexityā€¦ Relatively Simple..Very complex.. Very simple..
ā€¢ Divisibilityā€¦ Divisible..Not Divisible.. The degree to which an innovation may be sampled or tried out...
ā€¢ Communicabilityā€¦ Communicable....Not communicable..
Organisations Readiness To Adopt Innovation
RECAP
Factors Affecting Adoption ā€¢ Readiness to try New products ā€¢ Characteristics of the Innovation ā€¢ Organisations ā€™readiness to adopt innovation
Thank You ! Chandra Has Dondapati

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