This document discusses various aspects of innovation including definitions of innovation, frameworks for different types of innovation like service and product innovation, and techniques for fostering creativity and innovation within organizations. It defines innovation as being about creativity and exploiting creative ideas for value-added outcomes. It discusses service innovation frameworks involving the service concept, process, environment and operations. It also covers open innovation, problem redesign, painstorming and profiles of innovators.

1. From https://learn.open2study.com/
INNOVATION
FOR POWERFUL OUTCOMES

2. Innovation is about creativity and the exploitation of creative
ideas for value added outcomes
WHAT IS INNOVATION?

3. • Flexible
• Also tolerant to mistakes
• Understands customers
• Proud of any idea
• Allows idea to grow
• Also many super connectors
Is truly innovative
• Efficient
• Risk taking
• Listens to customers
• Proud of own ideas
• Many devils advocates
• Many geniuses
Organization that …..
Thinks it is innovative
INNOVATION PARADOX

4. SERVICE INNOVATION

5. • A service process shows how a service product is delivered to
the customer as a series of steps. This can then be used to
identify opportunities for innovation in service delivery.
SERVICE INNOVATION

6. Service
concept
Service
process
Service
environment
SERVICE INNOVATION FRAMEWORK
Service
operation

7. HSBC’S SERVICE CONCEPT

8. PRODUCT INNOVATION

9. THE CLOSED INNOVATION FUNNEL

10. KEY STICKING POINTS

11. INNOVATION READINESS LEVEL

12. THE “S” CURVE

13. Open innovation is about opening up an organisation’s
innovation pipeline, in order to incorporate external ideas
and know-how
OPEN INNOVATION

14. CREATIVITY

15. • Functional fixedness occurs when a person cannot see beyond
the most apparent function of the product or service they may
be familiar with.

16. PRINCIPLES OF CREATIVITY

17. • Used when everyone in the creativity exercise has a personal
experience with the negative or annoying features of a
product/service being considered. Feedback & summary after
correct answer.
• Used when everyone in the creativity exercise has a personal
experience with the negative or annoying features of a
product/service being considered.
PAINSTORMING

18. • If 1 + 1 = 2 ; so 2 = 1 + 1
• But, 2 = 3 – 1 ; or 2 = 6 / 3 ; or …….
• Problem re-design builds on the notion of challenging the
original problem definition.
PROBLEM RE-DESIGN

19. • The true value of a product might lie outside the product itself.
• The true value of a product may be in the service elements
associated with that product.

21. • Giving a grand challenge can mobilise an organisation around
a directed outcome, as was the case with the portable Sony
CD player.

22. • Selling an innovation idea involves influencing the emotive
side of individuals. Similar words can have different
implications and connotations, and therefore the choice of
appropriate vocabulary is important.

23. PROFILE OF AN INNOVATOR

24. SEEK OUT THE RIGHT QUALITIES

25. THANK YOU