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Factors affecting consumer adoption of new product service

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Sameer Mathur
Sameer Mathur

Factors affecting consumer adoption of new product service

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Factors affecting consumer adoption of new product/service
Stages in the Adoption process • Awareness • Interest • Evaluation • Trial • Adoption
What all factors influence the customer adoption for a new product/service?
Readiness to try new products and personal influence • Innovators • Early adopters • Early majority • Late majority • Laggards
Characteristics of the innovation • Relative Advantage • Compatibility • Complexity • Divisibility • Communicability
Organization’s readiness to adopt innovation
Recap Factors affecting the customer adoption for a new product/service? • Readiness to try new products and personal influence • Characteristics of the innovation • Organization’s readiness to adopt innovation
References • Marketing Management, Kotler Keller • www.rjionline.org • www.digitalsynergy.com • www.collegenetwork.com • www.aus.ac.in • internationalmarketingenvironment.com • www.digitalsynergy.com • marketresearch.verticaleleven.in • startupcentral.ae
Disclaimer Created by S Varadharajan, IIT Madras, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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Factors affecting consumer adoption of new product service

  • 1. Factors affecting consumer adoption of new product/service
  • 2. Stages in the Adoption process • Awareness • Interest • Evaluation • Trial • Adoption
  • 3. What all factors influence the customer adoption for a new product/service?
  • 4. Readiness to try new products and personal influence • Innovators • Early adopters • Early majority • Late majority • Laggards
  • 5. Characteristics of the innovation • Relative Advantage • Compatibility • Complexity • Divisibility • Communicability
  • 7. Recap Factors affecting the customer adoption for a new product/service? • Readiness to try new products and personal influence • Characteristics of the innovation • Organization’s readiness to adopt innovation
  • 8. References • Marketing Management, Kotler Keller • www.rjionline.org • www.digitalsynergy.com • www.collegenetwork.com • www.aus.ac.in • internationalmarketingenvironment.com • www.digitalsynergy.com • marketresearch.verticaleleven.in • startupcentral.ae
  • 9. Disclaimer Created by S Varadharajan, IIT Madras, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com