Factors affecting the rate of diffusion and consumer adoption of newly launched product and services.

1. What Factors Affect The RATE Of
Diffusion & Consumer Adoption Of
Newly Launched Product And
Services?

2. Attributes of new products
Some product CATCH consumer
attention very early while other
take a while.
Youth are more
enthusiast
about the
Smart Phones
than Laptops.

3. Willingness to buy
Some people adopt the new
products very early and
others take a while.
So, these are :
Innovators
Early Adopters
Early Majority
Late Majority
Laggards

4. Technology Enthusiasts
Venturesome
Enjoy tinkering with new products

5. Opinion Leaders
Search for new technologies.
Search for Dramatic
competitive advantage.

6. Deliberate Pragmatists.
Adopt new technologies only when
benefits are proven.

7. Sceptical Conservative
Technological Shy
Risk Averse
Price Sensitive

8. Tradition Bound
Innovation Resistive

9. Personal Influence
The effect one person has
on another person’s
attitude and especially on
sales.
The effect is more
profound on Late
adopters than on
early ones.

10. Recap
Factors affecting the rate of diffusion
and Consumer Adoption of newly
launched products and services:
• Attributes of new products
• Willingness to buy
• Personal Influence

11. References
• http://www.dafont.com/champagne-limousines.font
• https://hbr.org/1998/07/another-look-at-how-toyota-
integrates-product-development
• https://www.google.co.in/search?q=w+l+gore&biw=12
42&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCV
dPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc
=_
• http://www.slideshare.net/IbadatSingh/challenges-to-
new-product-development-file
• https://leantesting.com/resources/wp-
content/uploads/2014/11/challenges-of-being-a-
social-vendor.jpg

13. Disclaimer
Created by Aakash Tripathi,
IIT(BHU), during an internship
by Prof. Sameer Mathur, IIM
Lucknow.