The document discusses buyer's behavior and product decision making. It defines buyer's behavior as how individuals search for, purchase, use and evaluate products and services. A product is anything tangible or intangible that can satisfy a need. The document analyzes the factors affecting buyer's behavior and product decisions for two examples - a sunscreen and a laptop. Key factors include age, price, motivation, beliefs, occupation, economic situation, brand loyalty, quality and product lifecycle. In conclusion, buyers consider various factors like price and quality when purchasing a product.

1. Buyer’s Behavior And Product Decision
PRESENTED BY: SAMIKSHYA BISTA

2. Content
 Concept of buying behavior
 Product concept
 Factors analysis
 Conclusion
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3. Concept of buying behavior
 The behavior that buyers show in searching for purchasing, using,
evaluating of product
 Individual decide what,when,how and from whom to buy products
and services
 The decision process and acts of people involved in buying and using
product
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4. Concept of product decision
 An article or substance that is manufactured or refined for sale
can be a service or an item
 Philip Kotler “a product is anything. Tangible or intangible
which can be offered to a market for attention , acquisition, use
or consumption that might satisfy a need or want”
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5. 5
Sunscreen Laptop

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7. 1. Ceuticoz sunscreen
Factors affecting buyer’s behavior
• Age
• Price
• Motivation/learning
• Beliefs/attitudes
Factors affecting product decision
• Lifecycle
• Quality
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8. 2. Dell laptop
Factors affecting buyer’s behavior
• Occupation
• Motivation
• Economic
• Interest
Factors affecting product decision
• Brand loyalty
• Quality
• Product life cycle
• New development
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9. Conclusion
• Various factors are considered while buying any product
• Price and quality are highly influencing factors
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10. Thank You
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