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© 2014 IBM Corporation 
BusinessConnect 
A New Era of Smart 
10/07/2014 
DevOps - The way to get faster value of your 
Cloud, Analytics, Mobile and Social 
Investments 
Martin Rydén, Technical Sales Manager IBM 
Rational Nordics
© 2014 IBM Corporation
© 2014 IBM Corporation 
Mobile 
Engage customers and workforce by building secure mobile-first 
experiences faster, with seamless integration with enterprise systems 
Security 
Identify security vulnerabilities early 
in the lifecycle to mitigate 
downstream risk and cost 
Analytics 
Inform applications and products by 
efficiently interpreting massive 
quantities of data 
Cloud 
Demand for apps requires fast, 
scalable environments for dev 
and test, as well as production 
Social Business 
Broader set of stakeholders collaborates 
to deliver continuous innovation 
and value 
DevOps supports CAMSS 
Cloud, Analytics, Mobile, Social, and Security 
Steer 
DevOps 
Continuous 
Feedback 
Operate Develop/ 
Test 
Deploy 
3
© 2014 IBM Corporation 
Consumes 
API:s 
Develops/ 
Consumes 
API:s 
Increase in 
number of 
releases 
API economy
© 2014 IBM Corporation 
1. Economy driven by 
internet = 7,7% of GDP 
2012 in Sweden = 275 
billion Sek 
2. On-line consumption 
~ 160 billion sek 
driven by smart devices 
3. Estimation of double 
digit growth until 2017 
Source: Internetstatistik.se http://www.internetstatistik.se/artiklar/internet-star-for-77-procent-av-sveriges-ekonomi/
© 2014 IBM Corporation
© 2014 IBM Corporation
”Why do you deliver 
crap?! 
© 2014 IBM Corporation 
Able to deliver fast on feedback? 
”Need more 
functionality now!!” 
”Why do you slow 
me down?!” 
Business Development Operations
© 2014 IBM Corporation 
Act fast on customer feedback
“We have some brilliant 
sources of innovation 
inside Nokia, but we 
are not bringing it to 
market fast enough” 
Source: Nokia's former CEO Stephen Elop’s “Burning Platform” 
memo – February 2011 
© 2014 IBM Corporation
© 2014 IBM Corporation 
Nike, Adidas and Hershey’s
© 2014 IBM Corporation
What do you need to be able to release all the time 
© 2014 IBM Corporation
© 2014 IBM Corporation
© 2014 IBM Corporation
© 2014 IBM Corporation
© 2014 IBM Corporation 
BlueMix 
DevOps 
capabilities 
(Rational + Cloud) 
Increase in number 
of releases 
API economy
A New Era of Smart 
Welcome to Rational User Conference – 22 Oktober, Stockholm 
© 2014 IBM Corporation 
18

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Martin rydén - DevOps - The way to get faster value of your Cloud, Analytics, Mobile and Social Investments

  • 1. © 2014 IBM Corporation BusinessConnect A New Era of Smart 10/07/2014 DevOps - The way to get faster value of your Cloud, Analytics, Mobile and Social Investments Martin Rydén, Technical Sales Manager IBM Rational Nordics
  • 2. © 2014 IBM Corporation
  • 3. © 2014 IBM Corporation Mobile Engage customers and workforce by building secure mobile-first experiences faster, with seamless integration with enterprise systems Security Identify security vulnerabilities early in the lifecycle to mitigate downstream risk and cost Analytics Inform applications and products by efficiently interpreting massive quantities of data Cloud Demand for apps requires fast, scalable environments for dev and test, as well as production Social Business Broader set of stakeholders collaborates to deliver continuous innovation and value DevOps supports CAMSS Cloud, Analytics, Mobile, Social, and Security Steer DevOps Continuous Feedback Operate Develop/ Test Deploy 3
  • 4. © 2014 IBM Corporation Consumes API:s Develops/ Consumes API:s Increase in number of releases API economy
  • 5. © 2014 IBM Corporation 1. Economy driven by internet = 7,7% of GDP 2012 in Sweden = 275 billion Sek 2. On-line consumption ~ 160 billion sek driven by smart devices 3. Estimation of double digit growth until 2017 Source: Internetstatistik.se http://www.internetstatistik.se/artiklar/internet-star-for-77-procent-av-sveriges-ekonomi/
  • 6. © 2014 IBM Corporation
  • 7. © 2014 IBM Corporation
  • 8. ”Why do you deliver crap?! © 2014 IBM Corporation Able to deliver fast on feedback? ”Need more functionality now!!” ”Why do you slow me down?!” Business Development Operations
  • 9. © 2014 IBM Corporation Act fast on customer feedback
  • 10. “We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough” Source: Nokia's former CEO Stephen Elop’s “Burning Platform” memo – February 2011 © 2014 IBM Corporation
  • 11. © 2014 IBM Corporation Nike, Adidas and Hershey’s
  • 12. © 2014 IBM Corporation
  • 13. What do you need to be able to release all the time © 2014 IBM Corporation
  • 14. © 2014 IBM Corporation
  • 15. © 2014 IBM Corporation
  • 16. © 2014 IBM Corporation
  • 17. © 2014 IBM Corporation BlueMix DevOps capabilities (Rational + Cloud) Increase in number of releases API economy
  • 18. A New Era of Smart Welcome to Rational User Conference – 22 Oktober, Stockholm © 2014 IBM Corporation 18

Editor's Notes

  1. Main point: Businesses who can establish software delivery as their core competency will be able to exploit the emerging technology trends ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Unprecedented demands from cloud, mobile and social, and big data and analytics, instrumented products etc. are causing significant changes in how companies deliver software, requiring new levels of collaboration and innovation. Business as usual in IT is not going to survive. Traditional software delivery methods evolved over the years across many IT industries now pose a bigger risk tan ever, resulting in loss of competitive advantage where business survival can be at stake. TRANSITION: And majority are still taking the traditional approach when it comes to software delivery Next slide….
  2. Adidas - New warehouse system –actually, first one then another –and DC automation just don’t work. Company under-ships by 80% in. January; incurs market share losses that persist for years Hershey’s - Order management and warehouse implementation issues cause Hershey to miss critical Halloween shipments. Company says at least $150 million in revenue lost; profit drops 19%and stock goes from 57 to 38 Nike - Trouble with new planning system causes inventory and orders woes. Nike blames software related issues for $100 million dollar revenue shortfall for the quarter; stock drops 20%.
  3. Be engaged, let everyone be involved and communicate – Business, Dev, Test and Ops
  4. Make it easier to be involved and share information: Visibility Process Platform You need to have support for collaboration
  5. Simulate parts of or the whole system if you can already during testing Cloud an enabler for automating the setup of test environments