This document provides an overview and instructions for using Twitter effectively. It discusses what Twitter is, the benefits it provides for marketing and PR, important terminology like tweets and hashtags, and steps for companies to take like familiarizing themselves with Twitter, setting objectives, developing a tone of voice, and how to engage and network on the platform. The key is to post high-quality, useful content that demonstrates your brand identity and develops relationships with customers.

1. 3 easy tweets say it all
STEPS INTO SOCIAL MEDIA
Lingo Design 2013

2. Tweets, tweeps and hashtags
TWITTER OVERVIEW

3. What you need to know
TWITTER EXPLAINED
Twitter allows you to share short 140-character
messages publically.
Messages on Twitter are known as tweets.
Twitter users who choose to follow you will see
your posts in their newsfeed. Likewise you can
follow users who interest you.
It is possible to curate your newsfeed to only
contain information that is of interest.

4. You give, you get.
TWITTER BENEFITS
Twitter is an excellent space
for engagement, marketing
and PR.
Keep abreast of industry news
first
Monitor competitor activity
Increase your industry profile
Positive PR channel
Boost site visits through
referral activity

5. The key lingo…
TWITTER TERMINOLOGY
Tweet – a short 140-character (max)
post
Followers – Twitter users who follow
you
Newsfeed – where you view the ‘tweets’
of the people you follow
@mention – how you mention another
Twitter user within a tweet
#hashtag – a searchable word or
phrase included in a tweet that allows
users to follow topics or events of
interest
Retweet – re-posting / sharing
someone else’s tweet. Either as it is, or
edited with your own comments
Tweeps – colloquial term for Twitter
users
####
@@@@

6. Look before you leap
FAMILIARISATION

7. Like the back of your hand…
GET TO KNOW TWITTER BETTER
We advise that you familiarise yourselves with
Twitter before making a decision to commit.
By the end of the familiarisation process you will
better understand:
• How Twitter works
• The social media landscape for the sector
• How competitors, stakeholders and
customers are using the tool
• Its PR and marketing potential

8. Don’t be scared
NUMBER ONE:
“you are not
alone…”

9. Where are we heading?
AGREE AIMS & OBJECTIVES
Aims and objectives should be decided from the
outset:
Develop a positive profile as an expert
• Through sharing information, being useful and
informative, Forbes social media activities will
demonstrate their ability to be useful experts
• Reinforces brand value of forward facing and
innovative by using modern tools
Gain web traffic
• Through occasional (though not continued) link
provision to the website within tweets
• Through twitter‘bio’
Increase offline enquiries / sales
• Through increased web traffic

10. Consistency of character
AGREE & DEVELOP TONE OFVOICE
All tweets should share a common tone of voice
that reflects the company’s values and character.
What kind of ‘personality’ does your company
have?
What is your brand identity like?

11. I am a man, not a machine!
NUMBER TWO
“It’s about
quality, not
quantity”

12. Once it’s time to take the plunge
STEPPING INTO TWITTER
Engage and network
Build relationships with customers (both current
and potential) and stakeholders
• Through following: (FIRST STAGE)
Be on the look out - and read/listen to industry
trends
Become connected with more potential users and
or suppliers and experts
• Through replying: (SECOND STAGE)
Relevant engagement on specific topics can be
very positive but must be considered and
thought through.
Demonstrate your company identity
• Through content and style

13. “is that the best you can do?”
NUMBER THREE
If it's not useful,
unique,
understandable,
entertaining,
informative, original,
educational,
interesting or
insightful...
think again
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