Engauge 25 Big Ideas - iStrategy Chicago 2012

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25 Big Ideas for Connecting the Physical and digital

Business

25 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

20 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

We build too many walls
and not enough bridges.
Isaac Newton

IN-HOME IN-STORE OUT OF HOME

Computer Mobile
Billboards
Tablet Touchscreens
Mobile
Mobile Kiosks
Projection Mapping
Connected TV Storefronts
Kiosks
Print POP Signage
DOOH Screens
Connected Products/Appliances Tablet
Print
Gaming Devices Mobile Wallet

#2
ONLINE VIDEO CAN PROMOTE PHYSICAL
CONTENT

#4
TURN DIGITAL ASPIRATION INTO REAL
WORLD INSPIRATION

#5
EXTEND YOUR 30 SECOND SPOT INTO
THE DIGITAL SPACE

#6
FROM PHYSICAL CATALOGUE TO MOBILE
PURCHASE

#10
DIGITAL “LIKES” = REAL WORLD
INFLUENCE

haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:

she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.

#18
ONLINE CREATIVITY = REAL WORLD
PRODUCTS

#19
PHYSICAL OBJECTS CONTROL DIGITAL
CONTENT

Take Aways
• Build bridges

• One size does NOT ﬁt all

• Context should drive execution

• Tailor execution to user expectation

• Provide unique utility or experiences

• Reserve budget for experimentation and exploration

#22
TURN PHYSICAL SPACES INTO DIGITAL
EXPERIENCES

#23
USE DIGITAL TO HELP CUSTOMERS
LOOK INSIDE

#25
GAMING CAN SOLVE REAL WORLD
PROBLEMS

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