BOLO Social Super Forum - Tim Hayden "Mobile Impacts to Social Media"

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From the 10-11-11 BOLO "Social Super Forum" with Jay Baer and Tom Martin, these were my slides presented to discuss the impact that mobile behavior and smartphone proliferation have on social media in marketing and advertising.

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BOLO Social Super Forum - Tim Hayden "Mobile Impacts to Social Media"

  1. 1. SocialSuper Forum<br />October 11, 2011<br />Scottsdale – Hotel Valley Ho<br />Tim Hayden, CMO, 44Doors<br />
  2. 2. Mobile is different<br />than Social.**yet the two are wildly interdependent<br />
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  5. 5. Sure, social media brought like minds together…<br />
  6. 6. …but, social media *happened* at the perfect time.<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. Sent from my shiny new iPhone, please excuse typos<br />
  11. 11. Location + Story<br />CONTEXT<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. VS.<br />
  17. 17. GO OFFLINE!<br />
  18. 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. 2012…<br />NFC: Near-Field Communications<br />Will compliment QR code scanning<br />Makes offline-to-online seamless “sans camera”<br />Will be very popular in 2013<br />
  23. 23. 2012…<br />Digital Out-of-Home<br />Place-based Social Media<br />LocaModa<br />FeedMagnet<br />Mass Relevance<br />
  24. 24.
  25. 25. Thank you<br />tim@44Doors.com<br />@TheTimHayden<br />

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