A Part Of is an upcoming app for Android and iOS that will help in the battle against drug and alcohol addiction. Hundreds of people die every day and A Part Of is trying to save lives.

1. A SOCIAL PLATFORM FOR RECOVERING
ADDICTS AND ALCOHOLICS
MARCH 14, 2018

2. A digital community for
recovering addicts, family,
and friends.
OUR VISION
Healing begins together.

3. A digital community where
users can receive support &
encouragement
Vital tools allow users to find
help, discover recovery groups,
manage their lives & maintain
sobriety
A progression system that rewards
users for engaging in the
community & accomplishing goals
Lucrative advertising opportunities
within the rapidly growing
addiction treatment industry
OVERVIEW

4. PROBLEM
Existing
Social Platforms
Existing
Recovery Apps
Finding
Help
Advertiser
Integration
• Difficult to separate “regular”
& “recovery” communities
• Sharing addiction related
content could jeopardize
employment
• Addiction related posts can be
hard to relate to for other
users
• Lacking basic features of
social networking apps
• Mentors & sponsorships
unavailable
• Lack of incentives and
motivation to use App
• Recovery groups are
decentralized with little online
presence
• Finding reputable treatment
options can be challenging
without reviews &
testimonials
• Treatment Centers cannot
advertise on Google
• Treatment Industry needs a
platform to directly target
their audience
• App will connect users that
need help with partnered
service providers

5. Safe & Inviting
Social Network
Online Tools
To Stay Sober
B2B
Platform
Business
Model
OUR SOLUTION: A Part Of
• Inclusive Community
for any addiction
• Anonymity controls
• Privacy protections
• Online Sponsors
• Get help instantly & talk
with volunteers
• Support Group Meeting
Finder
• Recovery Literature
• Game systems that
encourage and
motivate
• Accountability and
monitoring
• Freemium Model
• Premium subscriptions &
in-app purchases
• Inline Ads in user’s news
feed
• B2B partnerships within
the treatment community
• Paid Listings for
Treatment Centers, Sober
Houses, Treatment
Professionals
• Reviews & testimonials
• Direct Advertising to users
• Client monitoring of users
in Treatment

6. FEATURES & BENEFITS
Feature Rich Social Network
• Privacy & anonymity controls
• Easily connect with others
• Shareable articles & content
Tools for Maintaining Long-Term Sobriety
• Meeting Finder
• Calendar with scheduling and notifications
• Daily encouragement and motivation
User Engagement Driven By Game Systems
• Level up your profile! Sobriety is gamified
• Earn points for participating in the community
• Share your progression with friends & family

7. Advertising
• Treatment centers, outpatient programs
• Sober living homes
• Counselors & therapists
• Gyms, yoga instructors, acupuncture
Freemium Model
• Free to download & use
• $4/month premium subscriptions
• In-app purchases available
B2B
• Anonymized data monetization
• Treatment center partnerships with client integration
• Premium Listings
BUSINESS MODEL

8. Orange County AA groups
• Demo App with local groups
(1400 meetings per week)
• Build Local User Base
B2B Partnerships
• Build Partnerships with Treatment
centers in Orange County CA (Over 100
Centers)
• Direct sell Advertising to Sober Homes
& Treatment Professionals
National Marketing Champaign
• SEO Marketing
• Social
• Purchase adds on recovery
related websites
• Invite Recovery Bloggers to
review app
App MVP Development
• Currently in Development
• UI/UX prototype available on Android
and iOS
• 600 hours of freelancer work invested to
date
• Projected Completion date of 4/18
User Validation
• Demoed App to local AA group
• Overwhelmingly positive response after
speaking in person with 30+ potential
users
• Email list with 100+ potential users
Path to Market
Traction

9. Paid Search Advertising Spending for Alcoholism and Drug Addiction
Disease Ad Spend (in millions) Average Cost Per Click No. of Keywords Avg. No. of Advertisers Per Keyword
Alcoholism $22.3 $10.96 7 208
Drug Addiction $7.7 $16.85 10 249
Based on U.S. Google Desktop Text Ad Activity on Keywords With At Least $2500 in Ad Spend, August 2016-July 2017 - Source: Adgooroo
Opportunity: Substance Abuse Disorder
Treatment in the US
14K
U.S. treatment centers
trying to fill bed space
23M
People suffer
from addiction
2.5M
Received treatment last
year
$30M
Spent annually on paid
search advertising
Treatment centers cannot advertise on
Google as of September 2017
The Affordable Care Act mandates
health insurance coverage for Substance
Abuse Disorders (addiction)
Market Size Advertising Spending Treatment Industry

10. Sobriety Counter
Community
Sponsors
Meeting Finder
Gamification
COMPETITIVE ANALYSIS
Sober
Grid
Squirrel
Recovery
Quit
That
Recovery
Box
Sober
Tool
Emergency Alert
Button

11. COMPETITIVE ADVANTAGES
Leadership Experience
• 14 years of software development experience
• Deep knowledge of game systems designed to drive engagement & retention
Recovery Industry Experience
• Personal experience with the addiction recovery process
• Cultivated relationships within the treatment industry
Monetization
• Designed from the ground up to support advertising partnerships
• Scalable revenue streams

12. Mobidev
Development Studio
• A Part Of will be partnering with 3rd party mobile development studio
MobiDev to develop the Android and iOS versions
MEET
OUR TEAM
TBD
Sales & Marketing
• Sales and Marketing staff will be brought on to sell advertising,
cultivate relationships with Treatment Centers, and drive user
acquisition.
TBD
CTO
• The CTO will insure that A Part Of uses the latest technology and
can scale into the future.
Martin Smith
CEO & Founder
• Nearly 15 years of experience in software and game development. Martin
specialized in customer engagement & retention. His struggles with
overcoming alcohol addiction makes him a uniquely qualified CEO.

13. $0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Year 1 Year 2 Year 3 Year 4
Revenue
REVENUE FORCAST
0
10000
20000
30000
40000
50000
Year 1 Year 2 Year 3 Year 4
Users
Projected Active Users Year 1: 5,500
Subscription and Ad Revenue per User per month: $7
Projected Total Revenue 1 year after launch: $175k
4 Year Growth Projections

14. INVESTMENT
App Development
Feature complete for Android and iOS
User Acquisition
Grow User Base to 1000 active users
Revenue Generation
$5000 monthly revenue from ad sales
Security:
SAFE Convertible Note
Seeking:
$300K
Cap:
$3M
Discount:
15%
Use Of Funds

15. Email: martin@apartof.com Phone: 703-350-1437
THANK YOU

16. DISCLAIMER
This presentation (“the Presentation”) has been prepared by A Part Of for the purpose of describing the confidential business
activities and strategy of A Part Of. The Presentation is for the exclusive use of the recipient to whom it was sent, and the
information contained herein is confidential and should not be reproduced or redistributed without the express written consent of A
Part Of.
While the Preparers believe the information contained herein to be accurate, they give no representation or warranty, expressed or
implied, regarding the information contained within, or omissions of information from, the Presentation, insofar as permitted by
law.
In particular, but without limitation, no representation or warranty is given as to the achievement or reasonableness of, and no
reliance should be placed on, any projection, estimate, forecast, analysis or forward looking statement contained in the
Presentation. Such forward looking statements involve, by their nature, a number of risks, uncertainties, or assumptions that could
cause actual results or events to differ materially from statements made or implied in the Presentation.
Each recipient agrees that neither A Part Of nor the Preparers shall be liable for any direct, indirect, or consequential loss or
damages suffered by any person as a result of relying on any statement in or omission from the Presentation or other information
furnished in connection therewith.
The Preparers expressly disclaim any and all such liability to the fullest extent allowed by the law.