This assignment focuses on the customer rating software that is associated with restaurant business. This business is going to be developed by an entrepreneur. In this software business, the customers are enables of check any listed restaurant service.

1. Customer rating software (Case Study)
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2. S T U D E N T I D :
S T U D E N T N A M E :
Customer rating software

3. Contents
 Introduction
 Business Pitch
 Summary
 Recommendations

4. Introduction
This assignment focuses on the customer rating software that is associated with
restaurant business. This business is going to be developed by an
entrepreneur. In this software business, the customers are enables of check
any listed restaurant service. They can also book a table and rate their
experience of dining in that restaurant. Developing a software application that
controls the quality of restaurant and food joints is suggested as an unique
business idea. Entrepreneurial concepts are applicable in this case as there are
not many software applications available in the market right now that focus
on these concepts of food and ambience quality reviewing of restaurants.

5. Introduction
“Target customers are people above 18 years of age and that are using
the internet effectively for finding out quality places to dine in.”
Here, participating in team leading and indulging in risk assessment
is associated with software application development. Team’s
entrepreneurial concepts and tangibility of business is well explained
in this context. The responsiveness of business is appropriate as the
entrepreneurs are expecting to achieve a good amount of profit. The
skills required for entrepreneurship include critical thinking of a
process, analytically solving it and providing communication
enhancement for customers, which is kept in mind by the
entrepreneurs.

6. Business Pitch: Tangibility
 Tangibility is observed within an achievement
of 1 million customer base for the first year.
This business has a specific objective of
generating at least 10000 dollar business
profit in the first year. Ensuring the
appropriate customer rating is important to
find out the best places to dine in is done in
this application. Uses of online surveys are
important in this pandemic situation to
understand the best places to have sanitized
food and spending time. The business will
include employees, software developers and
manages to collaborate as a team.
Competency development is important as the
threat of being replaced with similar quality
applications is quite higher. While customer
data is being stored in the database of this
application, adequate data safety policies
including GDPR is taken into consideration.

7. Business Pitch: Tangibility
 Safety of food and following the standards are important for any of the
restaurants and attracts more investors so that the restaurant business
is expanded. The application therefore works like a catalyst to attract a
specific traffic of people to the restaurants. Advertisements on play store
and Google platforms are identified as an important aspect of attracting the
people towards the use of this software. Market development with new
rating software for customers has been essential for deriving new statistics
and components of quality service. It is to help millions of people with
food safety and quality standards. Moreover, the entrepreneur idea
generated here is effectively going to donate a part of their profit to the
underprivileged children (Olarte-Pascual, Oruezabala, and Sierra-Murillo,
2017).

8. Business Pitch: Responsiveness
 The business is expected to be responsive as it introduces people with quality
dining in. The business is majorly playing a role in operations management
and gaining feedback for all the listed restaurants in the software. Branding of
products is important as it helps in development of distribution channels. It is
thought that gaining maximum support from social media marketing is
effectively going to manage the popularity of this software. Any product
launched can be advertised on social media and gain adequate support from
the population. Horizontal along with conglomerate diversification is
impacted largely within the business sectors. The responsive attitude
generation within a limited time is allowed to strive in this competitive
market. The credibility of components are managed through observing UK
based marketing and administration. Economic stability is the most important
aspect of this business development as if people will not have enough money
to carry then there will be a lack of people to visit the restaurant.

9. Business Pitch: Responsiveness
 Post pandemic and recession it will be a
luxury to take out the entire family on
dining in. The restaurant has to remain
open in order to ensure that the people are
visiting those restaurants and the
application is working smoothly with
regular version updates. The sustainability
and business improvisation in the UK are
associated with administration on food
service quality and managing servqual
models. Nowadays, youngsters are
interested in giving feedback and checking
reviews of the place prior to their visit.
Now, by using this software, customers'
rating can be checked and reviews can be
given based upon the quality of service of
this place.

10. Business Pitch: Reliability
 Engaging questions are asked to reviewers so
that complete information on the topic is
gained. There is a feedback section given,
where the customers can share their detailed
experiences. The scoring is identified to be
done using the likert scale. Ambience that is
lighting, sanitation, seating arrangements are
incorporated in customer review while all
information is stored in databases securely.
Seating arrangement and decoration is required
for handling a customer base and attracts
millions of people. Corporate culture of the
cafes are not upto the mark in some places.
However, with this business sponsorship will
be attracted and improved corporate culture
will be generated. There is a numbering system
that occupies the likert scale and people can
mark the qualities out of 1 to 10.

11. Business Pitch: Reliability
 Equal distribution of components can be aligned as the maximization of
product pitch is to be processed and the changes are to be marked. It is
associated with the changes processed in a food jointly to attract maximum
customers.. Reassuring that the problems will be solved and arousal along
with restoring customer interest is important for the along with service
efficacy. Identification of what utility services lags inside a restaurant is
identified through this application software. It is also an important aspect to
identify the steps of handling the software. Customers need to know the
process of handling the system as it is given clarity and user friendly
interface. The current restaurants need much of the gapping analysis and
aim of this product is served with customers showing the interests. The
coordinates of positioning this software is appropriate as the company will
generate income with maximum positive ratings given on playstore for the
quality improvement process of this application. The sales teams are having
an aim to promote quality and sustainability of dining in. (Jraisat, 2017)
.

12. Business Pitch: Empathy
 A team will be built up for leading the operations on an everyday basis.
After tax profit within one year is expected to be generated at 10266.3
Dollars. Maintenance and system upgrade charges are essential to consider
in the case of developing the software effectively. Computers and servers
are associated with business operations and penetration inside the existing
market to develop the potential gaining of trust is important. Tax rates and
inflation leaves an impact on business growth. Appropriate channels of
finding out information online on a selected restaurant is possible with this
application. App user data is safe as a part of an attractive offer the
application is supposed to provide discount coupons on certain restaurants
that serve quality food.

13. Business Pitch: Empathy
 The technology friendly approach of this application is important to
indulge in. Privacy issues of restaurant owners are required to be assessed
as they might not be comfortable sharing their business information with a
third party. Growing and developing business concepts are essential in the
development of profit generalization. The calculated profit before tax is
expected to be 15512 dollars. For effective support, the entrepreneur's idea
can take help from banks such as the Barclay’s. Maximum focus should be
given on customer benefits and business operations growth. A power to fuel
the business operation is indulged within cash flow generation that is found
out to be 10266.3 dollars. (Ngugi, 2019)

14. Business Pitch: Assurance
 The entire business plan will give
assurance to the people of corporate
levels to manage social complexities.
Creation of values and conceptual
breakdown is important within a
quality development of business and
gaining business sustainability (Kotler,
2020). This entire project is associated
with the complexity management and
development of adequate
infrastructural components in
restaurant chains. “It is important to
develop a business, which is
technology friendly and has more
power to fuel the people incorporated
within business.”

15. Summary
 The business is expected to grow within
a limited period of time. Hence,
necessary steps are to be taken for
engagement of sustainability. The
international business components are
co-creating values and entrepreneurial
sustainability. Generation of revenues
along with ecosystem management is
essential. The software is expected to
generate no pollution while in use.
Eventually the marketing standards will
rise and an economically stable group
can visit different outlets and review the
quality of service, types of dishes and
ambience. The software in total
encourages the efficiency of evidence
based reviewing and engaging in
absolute entrepreneurship.

16. Recommendation
The recommendations include the
competency development of the
software such as:
 A developed interface with user
friendly option (Kotler, 2020))
 Navigation to home page
 Giving adequate information on table
booking
 Real time location sending
 Inclusion of in app purchases
 Making the application compact and
composed with less size

17. References
 Ngugi, I.K., 2019. Co-creating Value in the Dyadic Relationships of
Small and Large Firms in the Agri-food Sector. Journal of
International Food & Agribusiness Marketing, 31(1), pp.52-68.
 Olarte-Pascual, C., Oruezabala, G. and Sierra-Murillo, Y., 2017.
Innovation ecosystem: a trigger for new product development?
Exploring the acceptance of a sparkling red wine amongst Spanish
small business actors. International Journal of Entrepreneurship and
Small Business, 32(1-2), pp.47-63.
 Jraisat, L., 2017. Factors of relationship marketing in creating
leadership. Journal of Organisational Studies and Innovation, 4(1),
pp.1-14.
 Kotler, P., 2020. Marketing and value creation. Journal of Creating
Value, 6(1), pp.10-11.

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