Eazy Digital - Insurtech Innovation Award 2024

1. www.eazydigital.io
“Making it Eazier for insurance to digitize”

2. 2
Harprem Doowa
Founder / CEO
Prem was most recently the Co-founder and CEO
of Frank Insurance, an online digital broker based
out of Thailand that innovated the way insurance
was bought and sold. He successfully exited the
company to Bolttech in 2020 and continued to
work for Bolttech as Chief Disruption Officer and
Head of Insurtech Exchange for another 2 years
before returning to his entrepreneurial roots.
Prior to Bolttech Prem successfully founded and
exited an online retail startup.
About Us
Maethavee Sakul (Tin Tin)
Co-Founder / Head of Operations
Tintin was the head of operations of Frank.co.th
and Bolttech Insurance Broker based in Thailand.
Her entire career has been revolving around
insurance starting with a degree in Actuarial
Science, management trainee at AIG and most
recently the Head of Operations at Benix. She also
has a degree in machine learning and is now
dabbling in the application of Artificial Intelligence
to analyze consumer insurance data.
John Srivorakul
Chief Technology Officer
John is a serial entrepreneur and one of the OGs
of the startup scene in South East Asia. His list of
companies and accomplishments include Admax,
one of the earliest digital marketing agencies in
Thailand, Ensogo which exited to Living social,
aCommerce which is on the verge of an IPO, and
last but not least Workmate which recently exited
to Persol. He has been a CTO for over 20 years and
is now helping us build our platform

3. What are we doing
3
Problem:
Insurance companies have 1,000s of agents, a majority
of which work without any digital selling tools or
platforms
Solution:
Agency management platform built specifically to help
agents sell more. Allowing for quotations, competitions,
campaign tracking, dashboarding, profile management,
onboarding, training, and more
Enabling insurance companies to digitize their agency
forces with our SaaS platform

4. Our Approach
4
USPs
- First hand product, problem, and technology
knowledge from bolttech, Frank, FWD, and AIG
- Built as a revenue regeneration tool
- Low upfront cost & Monthly billing (SaaS)
- Working product ready to demo
- Speed to market
- World class standard security (ISO 27001)
- Scalable platform with future modules

5. ISO 27001-2022 Compliant
We have internal tools to monitor for ISO 27001 compliance
across our cloud infrastructure. This is on top of AWS and 3rd-
Party tools and services.
● Infosec program and controls, continuously monitor
controls for 24X7 compliance.
● We monitor infrastructure and application landscape in
real-time.
● Automated cloud scanning across AWS for
misconfigurations against ISO 27001 guideline.
● Real time audits for security risks and control threats.
● 24×7 compliance monitoring, for managing daily
compliance.
5

6. 6
Our Experience
SaaS Clients
SaaS Clients

7. Profitability modeling for partners
7
Objective Metric Description
Breakeven case
(Value)
Expected (Value) Optimal (Value)
Average yearly premium of
insurance companies
Average size of insurance companies that we are targeting $30,000,000
% of sales from Agents and
brokers
Out of 100% this is the % of sales that generally come from
agents and brokers combined that sell on behalf of
insurance companies
60%
Sales from agents yearly
Customers gained from the additional marketing activities
or Eazy platform
$18,000,000
Average no. of agents
Traditional customer acquisition costs for motor insurance 2,000
Saverage sales per agent/year
Average GWP of a motor insurance product $10,500
Expected improvement in
efficiency
Assuming margin insurance companies are left with post
loss and broker fees (100% - EST Combined Ratio)
+ 0.89 % + 5% + 10%
Eazy platform profitability
Additional sales that the insurance company makes from
using an agency platform that improves efficiency
+ 160,000 USD + 900,000 USD + 1,800,000 USD
One-time fees
One time customization, configuration, integration, training,
and implementation fees
(100,000) USD
Annual costs
Average yearly cost of the platform to the insurance
company
(60,000) USD / year

8. Eazy Platform Features
8
Eazy Front-end Portals
Open API
Released Q1 Release
Insurance Internal Applications & Data
Data Integration Layer
Future Releases
Micro-services Modules
Agent Profiles
Reports and
Dashboards
Promotions &
Campaigns
AI Integration
Commissions
Notifications
Onboarding
Media Sharing
Payment
Collection
Q2-Q3 Release
Line OA / Other social
channels
Internal Insurance
Application
Data provided
Policy Data Agency Data Product Data Media
Quotation
Request
Referrals
Renewals process

9. Value to clients
Improve Agency performance
• Improved Agent Activation
• 80% of agents are opportunistic and have no tools
or platforms to help them sell. With a tool, even a
small % of extra activation would result in a large
sales increase
• Foster competition via gamification
• Our platform enhances sales performance via
competition and campaign creation based on
variables such as GWP, commissions, products,
time frame, renewal rate, and more
• Manage multiple tiered teams
• We can support up to 5 level of agents and teams
allowing for insurers and agents to be managed at
multiple levels
9

10. Customer Personas
Forward Assurance
Co.
•Wants to be seen as a
pioneer
•Showcase
technological
advancements to
stakeholders
•Enhance their
company image
•Spotlight their
commitment to
modernization
Legacy Upgraders
Ltd.
•Outdated digital
systems
•Refresh existing
infrastructure
•Wants new features
without full system
replacements
•Seeks partnerships for
with minimal disruption
Mandate
Innovators Corp.
•Regional directives for
tech improvement
•Cost-effective
solutions over
expensive, rigid
regional options
•Local insights and
hands-on support
•Tailored to specific
regional needs
Scale Seekers Inc.
•Large agency networks
burdened by manual
processes
•Reduce increasing
operational staff
•Integrate with existing
workflows
•Improve efficiency and
enable growth.
10
Tech-Novice
Group.
•Lacks comprehensive
digital experience
•Needs guidance on the
technological
capabilities to stay
competitive
•Seeks digital tools that
competitors are using
•Wants to invest in
technology to gain
relevance

11. Phased approach
11
Phase 0 Phase 1 Phase 2 Phase 3
Build
- Partnership customer
acquisition
- Core platform development
- Modular agency platform
- Build core development
team
- Track key metrics on success
Scale
- Build more modules on
platform
- Payment integration
- Deeper integration into
partner’s systems
- Upsell existing customers
- Initiate regional expansion
Visionary
- Further regional expansion
- Implement AI
- Expansion beyond
insurance into other agency
based industries
MVP
- Build MVP
- Close first client
- Complete corporate setup
in TH and SG
- Seed funding
- Completed - In Progress - In Pipeline