This document discusses mobile marketing through SocbayAds. It provides an introduction to SocbayAds, an analysis of the mobile marketing market opportunity, and an overview of SocbayAds' mobile advertising services and packages. Key points include that over 40% of mobile users access the internet via their phones, SocbayAds offers solutions like apps, banners, and surveys to connect advertisers to their 3 million active users, and package pricing ranges from $1,000 to $50,000 depending on the channel and content.

1. MOBILE MARKETING
Internet generation ‘s new
trend

2. WHY BUSINESS NEED MOBILE
MARKETING ?
I. General information about
SocbayAds
1. Intro
2. Clients
II. Market analysis
III. Socbay Mobile Ads?
1. Definition
2. Features
3. Marketing services
IV. Budget & Execution
1. Packages
2. Execution process
3. Case study

3. GENERAL
INFORMATION
ABOUT SOCBAY
ADS

4. I. GENERAL INFORMATION ABOUT INTRO
SOCBAY ADS
Naiscorp Products & Services Community
• Vietnamese search • Solution provider for • Socbay iMedia
engine technology telco: application:
• Search engine provider • Mobisearch • 16 millions downloaded
for chinhphu.vn portal • Vinasearch • 3 millions active users
(Vietnamese • IScore • 100 millions
government) pageview/month
• Mchat…
• OCR • Solution provider for • Most favorite
• News portal CMS business: application:
• nguoiduatin.vn • media365 • Recommended by Nokia
• ungbuou.vn • wmedia • Strategic partner with
• vfej.vn… • 7club… Samsung Bađa
• Database sharing • Mobile interactive • Compatible with all
service: platform, and more than
technology 2,200 mobile models
• Upanh.com • Augmented Reality
• Free hosting: • QR Code
• softvnn.vn • NFC

5. I. GENERAL INFORMATION ABOUT CLIENTS
SOCBAY ADS

6. MARKET
ANALYSIS

7. II. MARKET ANALYSIS
Internet access via mobile phone statistic:
Statistic at the end of 2011 points out that
out of 100 persons using mobile phone,
nearly 40 of persons have at lease once
access internet via their phone.
Internet access via mobile
phone by age:
Among them, people ranged
from 15- 34 years old took
the largest share

8. II. MARKETI ANALYSIS
Online activities via mobile phone:
According to the Internet access via mobile phone behavior report, users pay attention to
the similar type of content that they do when using computer. This shows the new trend of
going on Internet using mobile phone instead of computer. As a result, advertisers also
need to pay attention to mobile marketing as well

9. SOCBAY MOBILE
ADS?

10. III. SOCBAY MOBILE ADS ? DEFINITION
• SocbayAds is an interactive advertising
system on mobile that allow its clients to
create an effective marketing campaign with
direct contact to potential customers via
mobile application and wap
In-app Ads
advertising Network
SocbayAds is an appropriate choice because:
• Low-cost advertising channel
•
Mobile Mobile
Direct contact to customers Game Interactive
• User-database ready to use
Web Forum
Advertising seeding

11. III. SOCBAY MOBILE ADS ? DEFINITION
• SocbayAds provide full packaged mobile Build up
script
marketing solution included the whole
Develop
process from idea branstorming to delivering Ads network
application
the message to users.
• Research and take advantage of up-to-date
interactive mobile technology: Banner Promote
 Bluetooth display application
 QR Codes PR articles
released
 Location Based
 Augmented Reality
SMS Wapsite Bluetooth QR Codes Location NFC Mobile
Brandname Based application

12. III. SOCBAY MOBILE ADS ? FEATURES
By Age By gender By city
Hà Nội
Dưới 18 Hồ Chí Minh
Nam
Từ 18-25 Tỉnh khác
Nữ
Trên 25
Growth chart
20.00
Triệu
18.00
16.00
14.00
12.00 Download
10.00 ActiveUser
8.00 Max CCU
6.00 Visit/day
4.00
2.00
0.00
Q2-2011 Q3-2011 Q4-2011 Q1-2012

13. III. SOCBAY MOBILE ADS LÀ GÌ? FEATURES
SocbayAds provides effective and
exclusive report - management system
that help advertisers supervise and
control the campaign easily
The system is real-time-based, easy to
keep track. Advertisers can also see
profile of users that have interacted
with their ads

14. III. SOCBAY MOBILE ADS ? MARKETING SERVICES
• Result predict
• SMS Voting
• Reversed auction
• Build up interactive application • Photo, singing contest
• Build up integral interactive script in • Mini games
Socbay iMedia and Socbay Wap to
deliver messages from advertisers to
customers in the most user-friendly and
attractive way

15. III. SOCBAY MOBILE ADS ? MARKETING SERVICE
• Display Ads Advertising (Banner, Text ads)
• Traditional display ads but in mobile channel, 7 times bigger the success of the
campaign since it can grab much more attention in a smaller display space
(screen size)
Top banner Bottom banner Banner in article Banner in player

16. III. SOCBAY MOBILE ADS ? MARKETING SERVICES
• Market research form(Survey)
• Market research via survey done by users. By using this service, advertisers
can get direct contact with a database of more than 3 millions persons ranged
from 15 to 35 years old

17. III. SOCBAY MOBILE ADS ? MARKETING SERVICES
• Branding Box Advertising
• Advertisers use this service in order to create a direct communication channel
with more than 3 millions users, raise brand awareness for product and
business

18. III. SOCBAY MOBILE ADS ? MARKETING SERVICES
• Mobile Ads Network
• SocbayAds provide mobile ads network, to help clients get in touch
with a much wider potential customers network
• Socbay Mobile Ads Network connect with more than 50 popular
wapsite in various fields such as news
portal, economy, entertainment, sport…

19. III. SOCBAY MOBILE ADS ? MARKETING SERVICES
• Advertising on specific Mobile App
• SocbayAds provide different solutions for advertisers in specific application
like: Mobile game, Augmented Reality, QR Code, NFC…
• This advertising form can create big communication effects, favored by many
clients

20. BUDGET AND
EXECUTION

21. IV. BUDGET AND EXECUTION BUDGET
Form Channel Content Budget (VNĐ)
Mobile app/game App markets Contact for more information
Socbay iMedia
AR app iOS/Android Contact for more information
QR Code Build up wapsite Contact for more information
Outdoor execution
Build up Wapsite 1.000.000 – 5.000.000
Branding Box Socbay iMedia 20.000.000/month
Banner display Socbay CPM 10.000/CPM
iMedia/Wap CPC 2.000/CPC
CPA 10.000-.20000/CPA
CPD 20.000.000/shared 3
50.000.000/exclusive
Mobile Ads Network CPM 10.000/CPM
CPC 2.000/CPC
SMS Brandname SMS 500-700/1 SMS
PR articles Socbay 500.000-1.000.000
iMedia/Wap Complimentary(after 1 contract
)

22. IV. BUDGET AND EXECUTION EXECUTION PROCESS
SocbayAd Client
Client Client
s create decide on send
send proposal Contract Start the Periodic
advertising informati
Media and send option signed campaign report
back to
on,
Brief (Ads Unit) design
clients

23. IV. BUDGET AND EXECUTION CASE STUDY
HONDA CAMPAIGN - 12 CHARACTERISTICS ON SOCBAY
IMEDIA

24. CONTACT
NAISCORP CORPORATION COMPANY
HA NOI OFFICE
Mr. Ho Minh Duc (+84) 0983.83.83.01
Email: duchm@socbay.com
Address: 101 B1 Nguyen Khanh Toan St., Dist Cầu Giấy, Ha Noi City, Vietnam
HO CHI MINH OFFICE
Mr. Nguyen Khanh Toan (+84) 0906.68.68.43
Email: toannk@socbay.com
Address: 1 Floor, VPG Building, 1 Tran Khanh Du St., Ward Tân Định, Dist 1, Ho Chi Minh City, Vietnam