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The Largest Independent
Mobile Ad Network


KOREA 2012
MEDIA KIT
KOREA
MEDIA KIT




Why InMobi
Whether you’re looking for performance mobile advertising or rich
immersive brand experiences, InMobi has the solution for you.


 One–Stop Shop for Mobile Advertising

   Expansive targeting solutions
   Rich media creative expertise
   Real-time optimization and analytics
   World-class mobile intelligence



 Our Network Reaches

   485 million global mobile users
   16.4 million mobile users in Korea
   912.8 million ad impressions
   Over 165 countries
   13,000+ sites and apps
   7,000+ mobile devices



 Connecting Top Publishers to Top Advertisers




PAGE   2
KOREA
MEDIA KIT




Our Story
Since our launch in the Asia-Pacific region in 2007, InMobi has
quickly grown to become the world’s largest independent mobile
ad network and is currently reaching 485 million mobile consumers
in over 165 countries, serving more than 60 billion mobile ad
impressions monthly.

Our recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media marks a clear
commitment for InMobi to step beyond performance-based advertising and expanding our product offerings
to encompass the latest mobile technology and creative formats. Our goal is to enable mobile rich media
at scale.




                                                  London
                    Chicago, IL
                                                   Paris
                                                                                             Seoul
                           New York City, NY                                                         Tokyo
    San Mateo, CA
                                                                                      Shanghai
      Los Angeles, CA
                                                                        Bangalore
                                                                                 Singapore
                                                             Nairobi




                                                    Johannesburg
                                                                                                     Sydney




 PAGE   3
KOREA
MEDIA KIT




Our Network in Korea
 Where We’re at Now in Korea!

         Number of Consumers Reached
                                                                  16.4 million
                     Number of Impressions
                                                                  912.8 billion
                Number of Sites and Apps
                                                                  13,000 +
             Number of Employees by EOY
                                                                  100 +
 Global Growth in 17 Months

   500
                                                                                                      485M
                                                                              consumers reached globally
   400




   300




   200




   100

                     100M
                     consumers reached globally
    0

               May    Jun   Jul   Aug   Sept   Oct   Nov   Dec   Jan    Feb   Mar   Apr   May   Jun    Jul   Aug   Sept

               2010                                              2011




PAGE     4
KOREA
MEDIA KIT




Making a Big Splash
In just a little over a year, InMobi has managed to become a well-




   “
respected leader in mobile advertising and has received numerous
awards and accolades celebrating our success.


                       INMOBI RAISES
                       $200 MILLION
                       IN PHONE AD BATTLE.
                       - FINANCIAL TIMES




 Awards


                                                    Winner of
            2011 Winner                             AlwaysOn Top 250
            Best Mobile Ad Network




                          2011 WINNER               Top 3 Companies
                          Innovation Award          to Watch in 2011




PAGE   5
KOREA
MEDIA KIT




Connecting Brands to
their Target Audience
Our wide range of targeting features offers a scalable solution for
our advertisers to reach their target audience.


 Targeting Capabilities

   OS, device, carrier
   Content and category
   Demographic
   Geo-Location
   Daypart




           Entertainment          Travel              High Tech / Telecom




            Automotive        Mobile Commerce             Hospitality




PAGE   6
KOREA
MEDIA KIT




Expansive Ad Opportunities
 Ad Units

   Standard banners
   Animated banners
   Expandable banners
   Interstitials ads
   Full page ads
   Video ads




 Ad Solutions for Every Objective




    Geo-Local Feature     Direct Response   Interactive Feature   Customization




PAGE   7
KOREA
MEDIA KIT




Rich Media Meets Scale
Today, over 50% of all mobile brand campaigns include rich media.


 The Challenge                                                Our Solution

 Mobile rich media is complex                                 Through our acquisition of Sprout,
                                                              we simplify mobile rich media
   Devices are all over the map
   There are no standards                                       A leading HTML5 authoring platform

   One size, does not fit all                                   Device and OS independent solution

   Few mobile ad networks have the ability                      HTML5 tools for ad creation

   to create or deliver rich media ads at scale


                            Sprout and InMobi together provide rich media at scale




            Leader in HTML5 Authoring Platform      +             The Largest Independent Mobile Ad Network




 Who is Sprout?

 Sprout is the Leading Provider of
 HTML5 Ad Creation Tool
 Build Once, Run Everywhere

   Easy to use rich media creation tool
   Runs across iOS and Android devices
   Can be served through InMobi
   Support for all major mobile
  ad networks and 100+
  premium publishers




PAGE   8
KOREA
MEDIA KIT




Benefits of Rich Media
Advertising with InMobi
   Access to best-in-class creative and production
  expertise in rich media and HTML5
   Delivered through the world’s largest
   independent mobile ad network
   Build once, run everywhere
   Premium publisher list
   Advanced targeting capabilities



 Access to Award-Winning Mobile Rich Media Creative Team

 Access to Sprout, an industry-acclaimed creative team,
 providing the latest expertise in mobile rich media.




PAGE   9
KOREA
MEDIA KIT




World Class Mobile Intelligence
Access to best-of-breed research team with top executive talent from
comScore and Nielsen.


  Providing the Latest Mobile intelligence to
  key industry publications including:




 Providing the latest mobile insights through:

   Custom research packages
   Monthly network reports
   InMobi mobile Insights reports



 Download/Sign up now at:

 www.inmobi.com/research




PAGE   10
KOREA
MEDIA KIT




Contact Us
Getting Started:

Contact:

sales-team@inmobi.com


or Twitter:

www.twitter.com/inmobi




PAGE   11

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Korea Feb12 Media Kit

  • 1. The Largest Independent Mobile Ad Network KOREA 2012 MEDIA KIT
  • 2. KOREA MEDIA KIT Why InMobi Whether you’re looking for performance mobile advertising or rich immersive brand experiences, InMobi has the solution for you. One–Stop Shop for Mobile Advertising Expansive targeting solutions Rich media creative expertise Real-time optimization and analytics World-class mobile intelligence Our Network Reaches 485 million global mobile users 16.4 million mobile users in Korea 912.8 million ad impressions Over 165 countries 13,000+ sites and apps 7,000+ mobile devices Connecting Top Publishers to Top Advertisers PAGE 2
  • 3. KOREA MEDIA KIT Our Story Since our launch in the Asia-Pacific region in 2007, InMobi has quickly grown to become the world’s largest independent mobile ad network and is currently reaching 485 million mobile consumers in over 165 countries, serving more than 60 billion mobile ad impressions monthly. Our recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media marks a clear commitment for InMobi to step beyond performance-based advertising and expanding our product offerings to encompass the latest mobile technology and creative formats. Our goal is to enable mobile rich media at scale. London Chicago, IL Paris Seoul New York City, NY Tokyo San Mateo, CA Shanghai Los Angeles, CA Bangalore Singapore Nairobi Johannesburg Sydney PAGE 3
  • 4. KOREA MEDIA KIT Our Network in Korea Where We’re at Now in Korea! Number of Consumers Reached 16.4 million Number of Impressions 912.8 billion Number of Sites and Apps 13,000 + Number of Employees by EOY 100 + Global Growth in 17 Months 500 485M consumers reached globally 400 300 200 100 100M consumers reached globally 0 May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept 2010 2011 PAGE 4
  • 5. KOREA MEDIA KIT Making a Big Splash In just a little over a year, InMobi has managed to become a well- “ respected leader in mobile advertising and has received numerous awards and accolades celebrating our success. INMOBI RAISES $200 MILLION IN PHONE AD BATTLE. - FINANCIAL TIMES Awards Winner of 2011 Winner AlwaysOn Top 250 Best Mobile Ad Network 2011 WINNER Top 3 Companies Innovation Award to Watch in 2011 PAGE 5
  • 6. KOREA MEDIA KIT Connecting Brands to their Target Audience Our wide range of targeting features offers a scalable solution for our advertisers to reach their target audience. Targeting Capabilities OS, device, carrier Content and category Demographic Geo-Location Daypart Entertainment Travel High Tech / Telecom Automotive Mobile Commerce Hospitality PAGE 6
  • 7. KOREA MEDIA KIT Expansive Ad Opportunities Ad Units Standard banners Animated banners Expandable banners Interstitials ads Full page ads Video ads Ad Solutions for Every Objective Geo-Local Feature Direct Response Interactive Feature Customization PAGE 7
  • 8. KOREA MEDIA KIT Rich Media Meets Scale Today, over 50% of all mobile brand campaigns include rich media. The Challenge Our Solution Mobile rich media is complex Through our acquisition of Sprout, we simplify mobile rich media Devices are all over the map There are no standards A leading HTML5 authoring platform One size, does not fit all Device and OS independent solution Few mobile ad networks have the ability HTML5 tools for ad creation to create or deliver rich media ads at scale Sprout and InMobi together provide rich media at scale Leader in HTML5 Authoring Platform + The Largest Independent Mobile Ad Network Who is Sprout? Sprout is the Leading Provider of HTML5 Ad Creation Tool Build Once, Run Everywhere Easy to use rich media creation tool Runs across iOS and Android devices Can be served through InMobi Support for all major mobile ad networks and 100+ premium publishers PAGE 8
  • 9. KOREA MEDIA KIT Benefits of Rich Media Advertising with InMobi Access to best-in-class creative and production expertise in rich media and HTML5 Delivered through the world’s largest independent mobile ad network Build once, run everywhere Premium publisher list Advanced targeting capabilities Access to Award-Winning Mobile Rich Media Creative Team Access to Sprout, an industry-acclaimed creative team, providing the latest expertise in mobile rich media. PAGE 9
  • 10. KOREA MEDIA KIT World Class Mobile Intelligence Access to best-of-breed research team with top executive talent from comScore and Nielsen. Providing the Latest Mobile intelligence to key industry publications including: Providing the latest mobile insights through: Custom research packages Monthly network reports InMobi mobile Insights reports Download/Sign up now at: www.inmobi.com/research PAGE 10
  • 11. KOREA MEDIA KIT Contact Us Getting Started: Contact: sales-team@inmobi.com or Twitter: www.twitter.com/inmobi PAGE 11