2. KOREA
MEDIA KIT
Why InMobi
Whether you’re looking for performance mobile advertising or rich
immersive brand experiences, InMobi has the solution for you.
One–Stop Shop for Mobile Advertising
Expansive targeting solutions
Rich media creative expertise
Real-time optimization and analytics
World-class mobile intelligence
Our Network Reaches
485 million global mobile users
16.4 million mobile users in Korea
912.8 million ad impressions
Over 165 countries
13,000+ sites and apps
7,000+ mobile devices
Connecting Top Publishers to Top Advertisers
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3. KOREA
MEDIA KIT
Our Story
Since our launch in the Asia-Pacific region in 2007, InMobi has
quickly grown to become the world’s largest independent mobile
ad network and is currently reaching 485 million mobile consumers
in over 165 countries, serving more than 60 billion mobile ad
impressions monthly.
Our recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media marks a clear
commitment for InMobi to step beyond performance-based advertising and expanding our product offerings
to encompass the latest mobile technology and creative formats. Our goal is to enable mobile rich media
at scale.
London
Chicago, IL
Paris
Seoul
New York City, NY Tokyo
San Mateo, CA
Shanghai
Los Angeles, CA
Bangalore
Singapore
Nairobi
Johannesburg
Sydney
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4. KOREA
MEDIA KIT
Our Network in Korea
Where We’re at Now in Korea!
Number of Consumers Reached
16.4 million
Number of Impressions
912.8 billion
Number of Sites and Apps
13,000 +
Number of Employees by EOY
100 +
Global Growth in 17 Months
500
485M
consumers reached globally
400
300
200
100
100M
consumers reached globally
0
May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept
2010 2011
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5. KOREA
MEDIA KIT
Making a Big Splash
In just a little over a year, InMobi has managed to become a well-
“
respected leader in mobile advertising and has received numerous
awards and accolades celebrating our success.
INMOBI RAISES
$200 MILLION
IN PHONE AD BATTLE.
- FINANCIAL TIMES
Awards
Winner of
2011 Winner AlwaysOn Top 250
Best Mobile Ad Network
2011 WINNER Top 3 Companies
Innovation Award to Watch in 2011
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6. KOREA
MEDIA KIT
Connecting Brands to
their Target Audience
Our wide range of targeting features offers a scalable solution for
our advertisers to reach their target audience.
Targeting Capabilities
OS, device, carrier
Content and category
Demographic
Geo-Location
Daypart
Entertainment Travel High Tech / Telecom
Automotive Mobile Commerce Hospitality
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7. KOREA
MEDIA KIT
Expansive Ad Opportunities
Ad Units
Standard banners
Animated banners
Expandable banners
Interstitials ads
Full page ads
Video ads
Ad Solutions for Every Objective
Geo-Local Feature Direct Response Interactive Feature Customization
PAGE 7
8. KOREA
MEDIA KIT
Rich Media Meets Scale
Today, over 50% of all mobile brand campaigns include rich media.
The Challenge Our Solution
Mobile rich media is complex Through our acquisition of Sprout,
we simplify mobile rich media
Devices are all over the map
There are no standards A leading HTML5 authoring platform
One size, does not fit all Device and OS independent solution
Few mobile ad networks have the ability HTML5 tools for ad creation
to create or deliver rich media ads at scale
Sprout and InMobi together provide rich media at scale
Leader in HTML5 Authoring Platform + The Largest Independent Mobile Ad Network
Who is Sprout?
Sprout is the Leading Provider of
HTML5 Ad Creation Tool
Build Once, Run Everywhere
Easy to use rich media creation tool
Runs across iOS and Android devices
Can be served through InMobi
Support for all major mobile
ad networks and 100+
premium publishers
PAGE 8
9. KOREA
MEDIA KIT
Benefits of Rich Media
Advertising with InMobi
Access to best-in-class creative and production
expertise in rich media and HTML5
Delivered through the world’s largest
independent mobile ad network
Build once, run everywhere
Premium publisher list
Advanced targeting capabilities
Access to Award-Winning Mobile Rich Media Creative Team
Access to Sprout, an industry-acclaimed creative team,
providing the latest expertise in mobile rich media.
PAGE 9
10. KOREA
MEDIA KIT
World Class Mobile Intelligence
Access to best-of-breed research team with top executive talent from
comScore and Nielsen.
Providing the Latest Mobile intelligence to
key industry publications including:
Providing the latest mobile insights through:
Custom research packages
Monthly network reports
InMobi mobile Insights reports
Download/Sign up now at:
www.inmobi.com/research
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