1. Data driven businesses based on
business model innovation approach
Dr. A.Mohammadian
Department of IT management
University of Tehran
mohamadian@ut.ac.ir
9. Three Horizons of Innovation
Known
Unknown
Partially Known
Level of innovation is defined by whether
the business model is being executed, extended or explored!
Execute
Explore
Extend
25. Three Horizons of Innovation from big data
Existing Business Model:
Product/service Innovation
Known
Mission-
Critical
Projects
ICT sector
Processor
26. Three Horizons of Innovation from big data
Existing Business Model:
Service/Product Innovation
Known
Partially Known
continues innovation via
Process innovation
Mission-
Critical
Projects
Non-ICT sector
Controller
27. Three Horizons of Innovation from big data
Existing Business Model:
Service/Product Innovation
Execute
Continuous innovation via
Process Innovation
Execute/Search
Known
Unknown
Partially known
Disruptive/
Business Model innovation
Explores
Mission-
Critical
Projects
Start-ups
Controller - processor