مشتري بخش كاملي از زنجيره تأمين است. شامل جابجايي كالا از تأمين كنندگان به سازندگان و توزيع كنندگان است. همچنين شامل جابجايي اطلاعات، پول و محصول در هر دو جهت است. دقيق تر خواهد بود اگر از اصلاح ”شبكه تأمين“ يا ”وب تأمين“ استفاده شود. يك زنجيره تأمين عموما شامل تأمين كنندگان، سازندگان، توزيع كنندگان، خرده فروشان و مشتريان است. البته در برخي از موارد تمامي مراحل وجود ندارد.

2. •
•
•
•Wal-Mart(

4. •
•
•
•
•

7. Data driven general supply chain
structure

8. •
•
•

9. •Dell2000
•
•2000
•
•

10. •
•
•

11. A Game
‫تتتت‬‫ت‬
:‫تتتتتتت‬
•‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬
•‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬
•‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬‫ت‬
+ +
+ -

13. •
•
•
•

14. •
•
–L. L. Bean
–Dell
•

15. 13-15

16. •
–CRM(
–ISCM(
–SRM(
•

17. • Gateway
• Zara
• McMaster Carr / W.W. Grainger
• Toyota
• Amazon / Borders / Barnes and Noble
• Webvan / Peapod / Jewel

19. •
–
–
•
•Dell

20. •
•
•

21. •
•
•
•
•
•
•

22. •
•
•

23. •
•

24. –
–
–
–
–
–

25. ‫ييييييي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬

27. ‫ييييي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ 10% 40%-100%
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ 1%-2% 10%-40%
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ 0% 10%-25%

28. •
•
•
–
–
–
–
–

29. •
•
•
•2-3
•2-4

30. ‫ب‬
‫ب‬‫ب‬‫ب‬
‫ب‬‫ب‬‫ب‬‫ب‬‫ب‬
‫ب‬‫ب‬‫ب‬‫ب‬‫ب‬
‫ب‬‫ب‬‫ب‬‫ب‬

31. ‫ييي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬

32. •
•
•
•Dell - Barilla

33. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ Dell
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬

34. •
•BarillaDell(
•
–
–

35. ‫ي‬‫ي‬‫ي‬‫ي‬ ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬

36. Suppliers Manufacturer Distributor Retailer Customer
Competitive
Strategy
Product
Development
Strategy
Supply Chain
Strategy
Marketing
Strategy
Intracompany
Intraoperation
at Distributor
Intracompany
Intrafunctional
at Distributor
Intracompany
Interfunctional
at Distributor
Intercompany
Interfunctional

37. 3-37
Competitive Strategy
Supply Chain
Strategy
Efficiency Responsiveness
Facilities Inventory Transportation
Information
Supply chain structure
Cross Functional Drivers
Sourcing Pricing
Logistical Drivers

38. 3-38
•
–
–
•
–
–
•
•

39. 3-39
•
•
•
•Nordstrom

40. 3-40
•
•
•
•Laura Ashley

41. 3-41
•
•
•
•Andersen Windows
•Dell

42. 3-42
•
•
•Cisco

43. 3-43
•
•
•Amazon

44. 4-44
•:‫ععععع‬
•
•
•Wal-MartDellProctor & GambleGrainger

45. 4-45
•
•
•DellAmazonPeapodGrainger

46. •
–
–
–
•
–
–
5-46

47. ‌‌‌‌

48. ‌‌55

49. ‌‌33

50. ‌‌11

51. ‌‌
2626

52. ‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬
‫ه‬‫ه‬‫ه‬‫ه‬‫ه‬
7-52

53. 7-53
•
•
•
–
–
–
–
•

54. 7-54
•
•
–
–
•
•
–
–

55. O= (
SR(
‫ح‬‫ح‬‫ح‬
‫ح‬‫ح‬‫ح‬‫ح‬
‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‫ح‬‌
•
•
•

56. 7-56
0
10,000
20,000
30,000
40,000
50,000

57. 17-57

58. 17-58
•
•
–
–
–
•
–
–
–

59. 17-59
Supplier
Relationshi
p
Managemen
t (SRM)
Internal
Supply
Chain
Managemen
t (ISCM)
Customer
Relationshi
p
Managemen
t (CRM)
Transaction Management Foundation
(TFM)

64. Applications of big data analytics in
supply chain operations

65. Supply chain big data sources: Volume and
Velocity vs. Variety

66. Analytical sophistication

70. sajedinejad@gmail.com