داده یک دارایی با خصایص منحصر به فرد:

1. 1
www.fabak.ir Data is power
‫سخایی‬‫جواد‬‫محمد‬-‫شهریور‬1397
Sakhaee@fabak.irwww.fabak.ir

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www.fabak.ir Data is power

3. 3
www.fabak.ir Data is power
‫ف‬ ‫به‬ ‫منحصر‬ ‫خصایص‬ ‫با‬ ‫دارایی‬ ‫یک‬ ‫داده‬‫رد‬
‫ی‬ ‫شد‬ ‫ما‬
‫یابد‬ ‫می‬ ‫ن‬ ‫ما‬ ‫و‬ ‫در‬
‫اس‬ ‫ا‬ ‫باد‬
‫اس‬ ‫یک‬ ‫را‬ ‫اس‬
‫نوا‬ ‫به‬ ‫داده‬
‫دارایی‬ ‫یک‬

4. 4
www.fabak.ir Data is power
‫دارایی‬ ‫ات‬ ‫ح‬ ‫چرخه‬:‫نه‬ ‫به‬‫ا‬ ‫حاصل‬ ‫سود‬ ‫ی‬ ‫سا‬‫در‬ ‫دارایی‬ ‫یک‬‫و‬‫مر‬

5. 5
www.fabak.ir Data is power
‫ف‬ ‫به‬ ‫منحصر‬ ‫خصایص‬ ‫با‬ ‫دارایی‬ ‫یک‬ ‫داده‬‫رد‬
‫آ‬ ‫امات‬ ‫ال‬ ‫داده‬ ‫ن‬ ‫ام‬ ‫ره‬ ‫ج‬

6. 6
www.fabak.ir Data is power
‫ف‬ ‫به‬ ‫منحصر‬ ‫خصایص‬ ‫با‬ ‫دارایی‬ ‫یک‬ ‫داده‬‫رد‬
‫آ‬ ‫امات‬ ‫ال‬ ‫داده‬ ‫ن‬ ‫ام‬ ‫ره‬ ‫ج‬

7. 7
www.fabak.ir Data is power
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‫ش‬ ‫ار‬ ‫ره‬ ‫ج‬‫داده‬

8. 9
www.fabak.ir Data is power
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‫محور‬ ‫نش‬ ‫ب‬ ‫کارهای‬ ‫ب‬ ‫ک‬

9. 10
www.fabak.ir Data is power
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10. 11
www.fabak.ir Data is power
‫کار‬ ‫ب‬ ‫ک‬ ‫ش‬ ‫ار‬ ‫ره‬ ‫ج‬ ‫در‬ ‫داده‬ ‫قش‬
Michael Porter value chain model

11. 12
www.fabak.ir Data is power
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‫ری‬ ‫مش‬ ‫ش‬ ‫ار‬ ‫اره‬ ‫گ‬(CVP)
CVP

12. 13
www.fabak.ir Data is power
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Alexander Osterwalder
Customer ProfileValue Map

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www.fabak.ir Data is power
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Alexander Osterwalder

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www.fabak.ir Data is power
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‫یرساخ‬
‫دی‬ ‫ک‬ ‫کنندگا‬ ‫ن‬ ‫ام‬ ‫شرکا‬
‫دی‬ ‫ک‬ ‫های‬ ‫ال‬ ‫ف‬
‫دی‬ ‫ک‬ ‫مناب‬
‫ارایه‬
‫ش‬ ‫ار‬ ‫شنهادات‬
‫ری‬ ‫مش‬
‫هد‬ ‫ریا‬ ‫مش‬
‫ری‬ ‫مش‬ ‫با‬ ‫ا‬ ‫ار‬
‫ها‬ ‫ا‬ ‫کا‬
‫مالی‬ ‫امور‬
‫ها‬ ‫ینه‬ ‫ه‬ ‫ار‬ ‫ساخ‬
‫درآمد‬ ‫جریا‬
‫کار‬ ‫ب‬ ‫ک‬ ‫مد‬ ‫بو‬

15. 16
www.fabak.ir Data is power
16
‫محور‬ ‫داده‬ ‫حو‬
‫اهدا‬ ‫داده‬ ‫دا‬ ‫ا‬ ‫چش‬ ‫فرهن‬
‫نوا‬ ‫به‬ ‫نش‬ ‫ب‬
‫ی‬ ‫سر‬
‫نوا‬ ‫به‬ ‫داده‬ ‫مدیری‬
‫دارایی‬
‫ری‬ ‫گ‬ ‫ه‬ ‫دا‬ ‫ا‬
‫ی‬ ‫مندسا‬ ‫وا‬
‫ی‬ ‫ا‬ ‫ا‬ ‫ی‬ ‫ر‬ ‫ه‬ ‫وس‬

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www.fabak.ir Data is power
‫کار‬ ‫ب‬ ‫ک‬ ‫ش‬ ‫ار‬ ‫ره‬ ‫ج‬ ‫در‬ ‫داده‬ ‫قش‬
•‫ب‬

17. 18
www.fabak.ir Data is power
‫ب‬

18. 19
www.fabak.ir Data is power
a global food and beverage company, leverages social media data to analyze sentiments of over 2000 brands in near real-time

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www.fabak.ir Data is power
•‫سرمایه‬‫گذاری‬‫یک‬‫ارد‬ ‫م‬‫دالری‬‫شرک‬UPS‫در‬‫امور‬‫ره‬ ‫ج‬‫ن‬ ‫ام‬(‫سا‬2016)
providers of specialized transportation and logistics services

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www.fabak.ir Data is power
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• Automate decisions through machine learning
• Create products informed by real-time data from customers
• Determine the right strategic positioning to maximize value from
platforms and suppliers
• Repurpose your organization to further human insight and enable
creativity
• Lead your company's transformation into a smart business.

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www.fabak.ir Data is power
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Automate All Operatving Decisions

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www.fabak.ir Data is power
Why Business uses data?
In 2015, IBM acquired the Weather Company, which provides weather content from over 195,000 weather stations, for $2 billion
The Weather Company is going beyond the forecast to
empower businesses across many industries to make
better decisions.

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www.fabak.ir Data is power

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www.fabak.ir Data is power
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‫ب‬ ‫ک‬‫کارهای‬‫داده‬‫محور‬