4. Paradoks Industri Siaran Radio di Indonesia Pertumbuhan Belanja Iklan Di Media (ADEX) Sangat Bagus (2009 : Rp 48,5 T) Penetrasi Radio (> 40%) Kedua Setelah TV (>90%) > Rp 44 T ADEX 17% ADEX RADEX < Rp 200 M > 90% PENETRASI 60% 1,3% ADEX > 40% Rasio Belanja Iklan Di Media Radio (RADEX) Terhadap ADEX Mengalami Pertumbuhan Negatif : 17% (1983) Menjadi 1,3% (2009) 1,3%
5. Media Baru, Pesaing atau Pengungkit Radio ? Tahun 2004 Pemakai Internet < 5 Juta Tahun 2009 Pemakai Internet >30 Juta Tahun 2014 Pemakai Internet > 70 Juta m-Broadband Era & Culture? Tahun 2004 Pemakai HP < 35 Juta Tahun 2009 Pemakai HP >135 Juta Tahun 2014 Pemakai HP >205 Juta Sumber : Warta Ekonomi, APJII, ATSI, dan Sharing Vision
6. Tantangan Bisnis Inovasi Radio 2.0 Membutuhkan 5 Tahun Proses Transformasi radio Bagi Radio Pendapatan Iklan Radio Rata-Rata Bulanan Rp 35 Juta Pendapatan Radio Rata-Rata Bulanan > Rp 210 Juta Bagi Industri Radio ADEX 2009 : Rp 48,5 T RADEX 2009 : 1,3% ADEX [Rp 630 Milyar] Total Pendapatan Industri Radio > Rp 3,6 Trilyun
20. Meningkat Pendapatan Total Radio [6 X Pendapatan Aktual Dalam 5 Tahun : Rp 3,6 T]Pendengar Radio & Crew
21. Why ? Situasi Bisnis Radio 2009 Perlu Re-vitalisasi & Re-Aktualisasi : Re-Inventing Radio di Indonesia ! World U.S Indonesia $ 39 B $ 16 B Rp 630 M Belanja Iklan Radio $ 504 B $ 117 B Rp 48,5 T Belanja Iklan Media 1,3 % Belanja Iklan Radio 7,8 % 13 % Belanja Iklan Media Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI
22. Why ? Karena Gaya Hidup Terkait Radio Eksis & Banyak ! [Di Negara Trend Setter : Internet & Mobile, and Broadband Culture]
23. Radio [10000] US Ad Spending $ 16 B Google US Ad Spending $ 12 B [Google World Ad Spending : $ 24 B] 90 Juta Pemakai Facebook di US ‘09 235 Juta Pendengar Radio di US ‘09
25. How : Siaran Radio Era Radio 2.0 [Sinergi : Over the Air & Online] One to Many Broadcasting Sumber Pendapatan : Iklan AM/FM Transmission AM/FM Transmission Didengar Tergantung sinyal AM/FM/DAB AM/FM/DAB Receiver AM/FM/DAB Receiver RADIO 1 RADIO n suararadio.com Collaboration [On-Line] Radio Content 2.0 : Streaming and/or Podcasting & New Radio Biz Radio Content 2.0 : Streaming and/or Podcasting & New Radio Biz One to Many Broadcasting Websiteradio & RISE Websiteradio & RISE One to One Broadcasting Sumber Pendapatan Baru : Membership & Local Ads Dinikmati Dimana Saja, Selama Ada Akses Internet/Mobile Many to Many Broadcasting New Media (Internet & Mobile)
33. BillingLive Streaming, Podcasting, On Demand Radio (Membership), Monitoring Siaran, Monitoring Iklan, Komunikasi Pendengar, ... dll Production Traffic Operasi & Manajemen Radio Dalam Genggaman
34. Pendengar Radio/Masyarakat Inovasi 2 : Membangun Ekosistem Radio [Ready Now] Wikinomic In Broadcasting Future Media , Radio 2.0 , & Content 2.0 KPI/KPID Monitoring Siaran RADIO NEWS, INFO & EDUTAINMENT CENTER Audio Product Indep. Provider Informasi & Berita Music / Song Indep. Provider TELKOM DATA CENTER Kolaborasi Radio Konten [Audio, Text, Image, & Video] Reporter Stasiun Radio Biro Iklan Monitoring & Analisis Iklan Stasiun Radio Stasiun Radio Reporter
35.
36. Inovasi 3: Membangun Model Bisnis Radio Baru [Free Technology for Radio ! With Affordable Support, Ready in October 2010] RadioMembangun Beragam Konten Radio] Info Lokal Iklan & Wisata [Per Radio : WSR] Ekosistem Baru Beragam Konten Radio [Jumlah Besar, Beragam, Aktual, Selalu Bertambah, ... dll] Ekosistem Baru Iklan Lokal & Wisata [Gabungan : SRC] Free-Mium Membership Local Ads Radio Ads Membangkitkan Local Business Membangkitkan Tourism Industry LowBudget, HighImpact Potensi Bisnis Rp 4,2 Trilyun
37. Community LEVERAGE Listener Communities! Ready in October 2010 Current Program : Your Song (14.00 – 17.00) Anouncer : Kiev Bastian Facebook feed p f s Message from Phone Message from SMS t Message from Facebook Message from Online 0
38. Radio Collaboration That EMPOWER New Media !!! Content Ready in October 2010 music Non music message playlist account Playlist 1 5 Send to del Playlist 2 10 Send to del Playlist 3 25 Send to del 1 2 3 Next Playlist 1 delete 1. Message Opening delete 2. Song 1 delete 3. Song 2 delete 4. News 1 delete 5. Talkshow 1 delete 6. Song 3 delete 7. .... Etc save prev play/pause stop next
39. Monitoring Transform Radio to be TRUSTED Media ! Ready in December 2010 Dashboard iklan CRM account siaran Program 1
41. Future Media & The Oppotunity [Gerd Leonhard : nMedia Futurist] Kesesuaian Inovasi Dengan Pandangan Tentang Masa Depan Media
42. Google Radio Automation (GRA) [Lebih Unggul dari GRA, Jazler, DAD, ... Dll]] WO Automation for Radio 2.0 Las Vegas, 12 April 2010
43. PANDORA [Lebih Unggul Dari Pandora, Spotify, Last-Fm, ... Dll] 2 Tipe Membership di Pandora : 1. Non Free Membership, Pandora One, Dapat Mendengarkan Lagu-Lagu Dengan Bebas Iklan Fee $ 36 / Tahun, 2. Free Membership, Mendengarkan Lagu-Lagu Dengan Iklan, Gratis Untuk 40 Jam / Bulan Selebihnya Membayar $ 0.99 / Bulan. Industry Events Pandora Events Data Pandora : Investasi ($ 10,5 Juta), Penjualan (2009 : $ 50 Juta, Proyeksi 2010 : $ 100 Juta) , Member (2009 : 48 Juta, diperkirakan terdapat 1-2 Juta Member Berbayar).
44.
45. Inovasi Radio 3.0 [Next Development : Radio 2.0 + AI (Artificial Intelligence)] UBIQUOTOUS EFFORTLESS INTELLIGENT RADIO 2.0 RADIO 3.0 AI : Voice Recognition + Voice Search OTOMOTIF : NEXT GENERATION DASHBOARD
48. > 10 Juta Member5 Year Objectives MATURITAS ‘End 2011 eBI Will Have 1000 Partner & >> 150 Ribu Member Membership & Business Stabilized Ekonomi Radio Rp 3,6 Trilyun ‘End 2011 Membership & Business Development Focus SOSIALISASI : Pelatihan & Seminar Lainnya Radio Broadcasting Forum Partnership & Community Developped eBI Have 500 Partner ‘End 2010 Partnership & Community Development Focus SOSIALISASI : Pelatihan & Seminar Lainnya 13 April 2010 : Radio Broadcasting Forum Concept & Idea Initialized Indigo Award, Pilot Project [20 Radio Partner] ‘End 2014 2009 WAKTU Pengembangan & Proof of Concept 2001-2009 ‘End 2011 ‘End 2010
53. Indonesia Radio Awards 2010 Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010
54. Komitmen Akselerasi Transformasi Radio KERJASAMA TELKOM KERJASAMA PRSSNI MoU & PKS CDC Telkom Meringankan Kegiatan Investasi RADIO Prioritas Memajukan Anggota PRSSNI Pinjaman Lunak Bagi [1000 Radio @ Rp 50 s/d 150 Juta] Meringankan Kegiatan Operasional + Promo Produk Telkom AKSELERASI INISIATIF eBI : Membangun Ekosistem & Komunitas Radio 2.0 Membangkitkan Industri Radio Siaran
55.
56. CV : Hemat Dwi Nuryanto (HDN) [Memimpin >20 Proyek, Arsitek 5 Produk Software dengan 4 Hak Cipta dan 10 Penghargaan] Digital Inventor, Telkom Indigo Awards 2009 Menulis > 80 Artikel Opini di : Kompas, Kontan, Pikiran Rakyat, ... Dll, dengan Fokus pada Topik Terapan “ICT for Smarter Indonesia” HDN Menyelesaikan Pendidikan Sarjana & Pasca Sarjana dari Universitas Paul Sabatier-Toulouse, Perancis(‘84-’92). CAD/CAM Engineer & Arsitek Reengineering Process Pada N2130 Aircraft Program (‘92-’00). Saat ini adalah Founder & Chairman : ZamrudTechnology, e-Broadcasting Institute, Crayonpedia, e-Democracy & Governance Institute dan Pendiri IGOS Center Bandung (Indonesia Open Innovation Foundation) RISE & Next Generation Radio Broadcasting [RADIO 2.0] : No. Hak Cipta 031719 Merit Award APICTA-Indonesia 2005, Best Creative Fellowship, Telkom Indigo Award 2009 Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010 ETNO [eGovernment] : No. Hak Cipta 031720 Merit Award APICTA-Indonesia 2003, ARTISA [eBusiness] : No. Hak Cipta 031721 Special Mention Award APICTA-Indonesia 2004, GENIO & Next Generation Voting [eDemocracy]: No. Hak Cipta 039192 Special Mention Award APICTA-Indonesia 2003, Research Grant from RISTEK 2009 Merit Award INAICTA 2009 CRAYONPEDIA & Next Generation Learning [SEKOLAH 2.0] : Merit Award INAICTA 2009 Best Creative Fellowship, Telkom Indigo Award 2009
![Overview Inovasi Radio 2.0 [UNTUK MENCERAHKAN HORIZON INDUSTRI SIARAN RADIO] Suppoprted By Hemat Dwi Nuryanto Blog : hdn.zamrudtechnology.com](https://image.slidesharecdn.com/1-overviewinovasiradio2point0v6r4investor-100630052429-phpapp01/85/Inovasi-Radio-2-0-1-320.jpg)
