1. Web 2.0 Analysis E-Commerce Group 2

2. “The Largest Social Radio Network” “Create Your Own Online Radio Show” “Put Our Technology to Work Your Business” BTR allowsanyone, anywhere the ability to host a live, internet talk radio shows, simply by using a telephone

3. Web 2.0: Blogtalkradio (BTR) Host: Obama/Brad Pitt/…./ Your Friends/You! Online Radio Show Today, BlogTalkRadio has tens of thousands of hosts and millions of listenerstuning in and joining the conversation eachmonth.

4. Technology Platform

7. Toll-Free Dial-In for Hosts

9. Inclusion in Program Guide

11. Other Features:

12. Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes

13. iTunes One Click

14. Live Chat

17. Toll-Free Dial-In for Hosts

19. Inclusion in Program Guide

21. Other Features:

22. Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes

23. iTunes One Click

24. Live Chat

29. Original Shows: 500,000+

31. Case Study: In March 2009: To promote the DVD release of the hit film Twilight Strategy: Viral marketing campaigns (including Twitter, Facebook, and MySpace ) “They developed a 90-minute special co-hosted by Amy Clark, one of the Elevenmoms hosts, and JoAnnKubasek, host of our popular Stardish Radio show”.

33. More than 27,000 listeners from around the world logged onto the live show, 5,000+ of which did so via some form of phone.

34. Over 75,000 archive listens to date.

35. Among those callers was E! Online columnist Marc Malkin, who proceeded to interview Taylor live on-air.

36. More than 1,600 listeners posted comments on the show page.

37. As a result of Wal-Mart campaign, according to Supermarket News, Twilight DVD pre-orders are at record levels.

39. Market Opportunity Realistic Market Opportunity>> Online Radio Broadcasting

40. Marketing Strategies Online Radio Broadcasting: SWOT S: First Mover/Integration with Social Network Leader/Customer Brand W: No Visual Communication/ Limited Area (USA) O: Social Network Era T: Other Form of Web 2.0 Competitors

41. Marketing Strategies Online Radio Broadcasting: Positioning Number of Visitors/Host Feature and Application

43. Competitive Environment

44. Competitive Environment

46. Integration with leading social networks

49. Organizational structure & management team www.blogtalkradio.com/alanlevy

50. Discussion & Suggestion Declining Unique Visitor ?

52. Mobile Application