- Telefónica R&D's Barcelona center leads its activities in internet and multimedia, focusing on areas like social networks, mobile multimedia, and 3D video. - It aims to develop new digital entertainment services and platforms that combine the interactivity of IPTV with the simplicity of traditional TV, including user-generated content and mobile multimedia. - A recent example is its work with the Spanish 3D Consortium on live 3D broadcasts of sporting events in Spain.