Rocudo Slide Deck


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A Slide Deck describing Rocudo - the Interactive Music platform at

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Rocudo Slide Deck

  1. 1. Music Promotion, Distribution & Sales Platform for Web, Mobile & Tablet
  2. 2. Rocudo: Lego Music <ul><li>Rocudo Studio visualises a 4x4 palette of music Loops which play on independent “decks” </li></ul><ul><li>Simple colour-coded visuals, auto sync and real time Sound FX make it the coolest player around… </li></ul><ul><li>Allows users to create interactive music for e.g. Facebook and their very own Branded iPhone App </li></ul>Rocudo’s DJ-style music concept and technology connects Fan & Artist in a creative engagement
  3. 3. Rocudo Flash Player <ul><li>Rocudo Player overlays the 4x4 matrix of loops over creator’s artwork </li></ul><ul><li>Loops start/stop with automatic sync and colour-coded graphics to indicate state </li></ul><ul><li>Sound FX may be improvised on-the-fly </li></ul><ul><li>Rocudo Player may be shared on Facebook, MySpace, Twitter etc, or embedded in any web site </li></ul><ul><li>Users can record their own versions of a basic set of sounds and Save, Share </li></ul>Rocudo Player is a never-plays-the-same-twice Music Widget for all the Social Networks & any Website
  4. 4. Smartphone App <ul><li>Rocudo Pro User listing auto-generated using Profile (images, links) and Music </li></ul><ul><li>Pro User gets Stats to see monthly activities for Widgets & Apps </li></ul><ul><li>Sell through the App: push, Tracks, Remixes, Gig tickets etc to Fans regularly - Rocudo manages “In-App” purchases (and brings an audience) </li></ul>Premium Interactive Music product in the palm of your Captive Fan’s hand
  5. 5. Generate Buzz & Sales <ul><li>Sell your App and then sell content through it: create “Tracks & Remix Packs” in Rocudo Studio and push to your Fans </li></ul><ul><li>Stats page shows at a glance what’s happening with your Widgets, Apps and Sales </li></ul><ul><li>At the end of every month, you get an activities/sales summary for your account – including $$s you’re owed </li></ul>Pro Users: your Fans are captive 24/7 – so push Apps & Music to them often <ul><li>1,000 Rocudo Pro Users, each with a Fan/App base of 1,000 = 1m Rocudo chances to turn a $ </li></ul>
  6. 6. Rocudo Business Model <ul><li>Subscriptions </li></ul><ul><ul><li>Rocudo basic is Free; Pro brings Branding & Sales Opportunities </li></ul></ul><ul><li>Smartphone/Tablet Apps </li></ul><ul><ul><li>Rocudo charges for its Fan App, which includes access to all Rocudo content and Search/Discovery of new Artists, DJs Bands etc </li></ul></ul><ul><ul><li>Rocudo developing an iPad DJ App, combining content with Pro-level DJ features to target premium App at the wannabes </li></ul></ul><ul><li>In-App Marketplace </li></ul><ul><ul><li>Pro Users can sell music via In-App purchasing – an easy & powerful way to generate large numbers of sales opportunities </li></ul></ul><ul><ul><li>RevShare pays – 10 Apps / month covers Rocudo subscription </li></ul></ul><ul><li>Licensing </li></ul><ul><ul><li>Advertising/Sponsorship projects will be sought in relation to, which has a much sought-after audience </li></ul></ul><ul><ul><li>Customised Studio Technology available to white-label license </li></ul></ul>
  7. 7. Activity/Monetisation Model <ul><li>Model Basis </li></ul><ul><ul><li>Set-up Fee €20, monthly €5 </li></ul></ul><ul><ul><li>Each Pro User engages with Fan base (of avg. size 500-2,000); 5% buy App; 5% of Pro Users push 1 In-App update per month </li></ul></ul><ul><ul><li>App costs €0.79; In-App update costs minimum €0.79 </li></ul></ul><ul><ul><li>Apple takes 30%, Rocudo 15%, Pro User gets 55% - a psychologically significant majority revenue share </li></ul></ul><ul><li>Significant Scale Potential </li></ul><ul><ul><li>Increased User adoption; Larger Fan bases; Premium Pricing on Apps & Updates, Major Licensing deals… leads to: </li></ul></ul><ul><ul><li>1m+ active users, 100,000 new monthly; 2,000 Fans per Pro User, generating monthly 20m+ In-App Sales opportunities </li></ul></ul>
  8. 8. Traction <ul><li>12,000+ Free users to date, from over 100 countries </li></ul><ul><li>Partnerships with Loopmasters and SoundCloud </li></ul><ul><li>First Social integrations completed: Facebook & Twitter </li></ul><ul><li>First Smartphone Apps completed: iPhone & Android </li></ul><ul><li>Currently rolling our Rocudo Pro Accounts with high-profile hand-picked Artists & Labels </li></ul><ul><li>Site fully self-service in Q2 2011; Tablet App released in July 2011; Android port Q3 2011 </li></ul>
  9. 9. Company Overview <ul><li>Culann mac Cabe, CEO </li></ul><ul><ul><li>PhD in Digital Signal Processing, Trinity College Dublin, Ireland </li></ul></ul><ul><ul><li>Windmill Lane Recording Studios, Dublin, Ireland </li></ul></ul><ul><ul><li>Various other Recording, Consulting, Start-up Projects </li></ul></ul><ul><li>Rocudo Investors, Board & Staff </li></ul><ul><ul><li>Private Investors + EI support </li></ul></ul><ul><ul><li>Directors: ex Google Engineering Manager; CEO of UK-based loudspeaker manufacturer; retired World Bank Senior Economist </li></ul></ul><ul><ul><li>6 Staff (3 full-time, 3 part time/interns); based in National University of Ireland, Galway City, Ireland </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Wholly-owned IP in machine listening and online interactive music </li></ul></ul><ul><ul><li>Patenting process ongoing </li></ul></ul><ul><li>Tax Status </li></ul><ul><ul><li>Very low (12.5%) Corporation Tax in Ireland </li></ul></ul><ul><ul><li>Company gets substantial Tax Credits on all R&D </li></ul></ul><ul><ul><li>Investments by Irish taxpayers qualify for Tax Relief </li></ul></ul>
  10. 10. Investment Opportunity <ul><li>Funding Requirement: circa €500K </li></ul><ul><li>Funds will be used to: </li></ul><ul><li>Hire experienced Sales & Marketing professional to drive monetization strategy and revenue </li></ul><ul><li>Secure Company IP via patenting process </li></ul><ul><li>Hire Android Developer (Smartphone & Tablet App) </li></ul><ul><li>Execute Marketing Plan: Trade Shows, Music Festivals, Online/Print Ads etc </li></ul><ul><li>Build the Management Team, Expand the Board </li></ul>
  11. 11. Contact <ul><li>Culann mac Cabe, CEO </li></ul><ul><li>[email_address] </li></ul><ul><li>+353 87 225 8492 (mobile) </li></ul><ul><li> moves your music </li></ul>