Spotify's strategy to remain the leader in the music industry involves increasing subscribers to generate more revenue without decreasing royalty fees paid to labels and artists. This includes offering limited free trials to incentivize paying subscriptions, partnering to expand their music library, and potentially entering new markets like audiobooks and podcasts to raise income. The document provides an overview of the top music streaming services and their business models, market share, features, and strengths.
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Final MBA Presentation of Spotify based on a case study. It reviews the company's status and has recommendations on what strategically, their next move should be.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Final MBA Presentation of Spotify based on a case study. It reviews the company's status and has recommendations on what strategically, their next move should be.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
Analysis of Spotify's Customer Management Framework for all phases: development, creation, growth and retention.
Recommendations focusing on some executional and strategic issues.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
Analysis of Spotify's Customer Management Framework for all phases: development, creation, growth and retention.
Recommendations focusing on some executional and strategic issues.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
Báo cáo tổng quan về Spotify in Vietnam 2020, cung cấp các thông tin như: số lượng users, hành vi và thói quen của người dùng Spotify tại Việt Nam. Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
This was the first-ever made presentation deck made for Ohdio back in late 2011. Note the name "Ohdioo" which was an early iteration. We finally built another deck that we presented to labels for the first licensing negotiation. Note that we didn't have any real market research on the target consumer, mainly assumptions.
Reading for Assignment 2Pandora is the Internet’s most successfu.docxsodhi3
Reading for Assignment 2
Pandora is the Internet’s most successful subscription radio service. In January 2011, it had over 80 million registered users in the United States, and continues to add about 600,000 new subscribers a week—that's one new subscriber about every second! Pandora now accounts for over 50% of all Internet radio listening hours. Radio? In the Internet age of iTunes, Rhapsody, and listen-to-what-you-want-anywhere-anytime? Why would anyone want an online radio station to choose the music they will be able to hear? That’s so old school. Not exactly. At Pandora, users select a genre of music based on a favorite musi- cian, and a computer algorithm puts together a personal radio station that plays not only the music of the selected artist but also closely related music by different artists. How does the computer know about closely related music and music genres? Can a computer understand music? Not really. Instead a team of professional musicians listens to new songs each day and classifies the music according to over 400 musi- cal criteria including male or female vocal, electric vs. acoustical guitar, distortion of instruments, presence of background vocals, strings, and various other instruments.
These criteria are used in a computer algorithm to classify new songs into five genres: Pop/Rock, Hip-Hop/Electronica, Jazz, World Music, and Classical. Within each of these genres are hundreds of sub-genres. Like Taylor Swift? Create a radio station on Pandora with Taylor Swift as the artist and you can listen all day not only to some Taylor Swift tracks but also to musically related artists such as Carrie Underwood, Rascal Flatts, Anita Nalick, and others. The algorithm used to identify genres of songs is a result of the Music Genome Project conceived by Will Glaser and Tim Westergren in 1999. Westergren, a jazz musician, and Glaser believed it was possible to identify genres of music, and sub- genres, using their expertise (and that of other musicians) to identify similarities among artists and songs. They have identified over 400 factors to help classify songs, and leave it up to the computer program to select appropriate matches based on a user’s input of a selected artist. To some extent they are mimicking disc jockeys and radio program managers who had no trouble creating jazz radio, classical radio, and pop/electronica stations, and within these general categories, sub-groups of musi- cians who shared musical characteristics.
In 2005, Glaser and Westergren launched Pandora.com, a music service based on the Music Genome Project. Their biggest challenge was how to make a business out of a totally new kind of online radio station when competing online stations were making music available for free, most without advertising, and online subscription services were streaming music for a monthly fee and finding some advertising support as well. Actu- ally, their biggest challenge was to avoid going broke: over 80% of online music i ...
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Spotify. Strategy to remain the leader in the music industry.
1. Spotify
S T R A T E G Y T O R E M A I N T H E
L E A D E R I N T H E M U S I C I N D U S T R Y
2. Market definiton
Digital music streaming services, e.g. Spotify, Deezer or Apple Music, offer unlimited
access to their content libraries either for a monthly subscription-fee (without any
advertising) or ad-supported, with forced commercial breaks between the tracks. Music
can be streamed to various connected devices. Internet radio or video streams (e.g.
YouTube) are not included.
Music streaming in 2016
Revenue mUSD 1,931.3
User penetration 53.70% in 2016
expected 62.38% in 2020.
Revenue mUSD 351.4
User penetration 20.40% in 2016
expected 27.32% in 2020.
Revenue mUSD 309.7
User penetration 44.15% in
2016 expected 55.05% in 2020.
Revenue mUSD 229.0
User penetration 26.53% in
2016 expected 33.95% in 2020.
Revenue mUSD 141.9
User penetration 19.79% in
2016 expected 26.71% in 2020.
3. Amazon Prime music
Launch in December 8, 2015.
More than a million songs.
54 million subscribers worldwide.
Audio: 256 kbit/s VBR .
Ad-free music streaming with a $99 annual Amazon Prime subscription.
Limits international access by checking users' credit card issued country.
Music service available to Sonos customers (US, UK, France, Germany).
Freemium streaming business model.
Market share in the US - 7%.
Platforms - Windows, OS X, iOS, Android, FireOS.
4. Amazon Prime music
Possibility to save high-quality Prime
tracks to the device for offline
listening.
Playlists for specific moods and
activities.
Recommendations based on the music
already played.
Ad-free prime stations.
Account sharing: One device at a time
can actively stream music, while up to
four can play previously downloaded
music offline. Up to 10 devices can be
signed in to the same account.
Features
5. Apple music
Launched in June 30, 2015 in over 100 countries worldwide.
More than 30 million songs.
17 million subscribed users worldwide.
Owner: Apple Inc.
Audio: 256Kbps in AAC.
3 months free trial before becoming “paid only”. $9.99 / single license; $14.99 / family
license; $4.99 / student license.
Subscription business model.
Market share in the US - 15%.
Platforms - Apple’s mobile devices and watch, as well as Android devices. Mac and
Windows desktop applications are also available.
6. Apple music
Strong curation, Apple Connect social network, Beats 1 Radio and genre-
based stations
Account sharing: The service can be used by only one device at a time for
both the free and paid versions. Family plans, however, allow for up to six
people to stream music.
Offline playback: Paying subscribers can stream music when their
devices are not connected to data or Wi-Fi networks.
The iOS application is integrated with Siri voice commands.
High-profile advertising.
Vendor lock-in through network effects and DRM encumbered
downloads, occasionally deleting original music from a user’s hard drive
and replacing it with DRM encumbered versions.
Apple has the highest conversion rate from “free” to “premium” in Japan.
Features
7. Deezer
Launched in France in 2007. Became available in the US
in July 2016.
40 million songs that reach more than 180 countries.
16 million users worldwide, with 6 million subscribed.
Founder: Daniel Marhely Key people: Jonathan
Benassaya (Co-Founder), Hans-Holger Albrecht (CEO),
Simon Baldeyrou (CFO).
Audio: 20kbps MP3, 1411kbps FLAC
£9.99 a month, £14.99 a month Elite, Free ad-funded
service.
Strong curation, Facebook integration, optional apps,
recommendations based on listening habits, mixes.
Ad-free service only for premium users, free streaming
business model (freemium).
Unlimited ad-supported free access to on-demand
music.
Platforms: Android, iOS, BlackBerry, web player.
8. Google Play music
Launched in November 16, 2011.
More than 30 million songs.
Audio: 320kbps MP3.
Basic service, which lets users upload up to 50 000
songs to personal cloud libraries, is free.
30-day free trial of "All Access”. A subscription plan,
which lets users stream most commercially available
songs, is available for $9.99 a month, includes access
to YouTube’s subscription service, YouTube Red, which
eliminates ads on that platform. US$14.99/month for
"All Access" for up to 6 family members.
Freemium business model.
Market share in the US - 8%.
Platforms - Apple and Android apps, plus web
browsers.
9. Google Play music
Unlimited subscribers have access to on-demand music, while users of
the free service are able to customize radio stations.
Account sharing: With Unlimited Google Play, users can authorize up
to 10 devices, but can stream only on one device at a time.
Offline playback: Available only with an Unlimited subscription.
Features
10. Spotify
Launched in September 2008 by Swedish
startup.
More than 30 million songs.
100 million users, 30 million subscribers.
Founders – Daniel Ek, Martin
Lorentzon.
Audio: 320kbps OGG
Free version comes with ads. Ad-free
Spotify Premium costs $10 a month,
family and student discounts available.
Freemium business model.
7 types of ads: Audio Ads, Display Ads,
Billboard Ads, Homepage Takeovers,
Branded Playlists, Lightbox and
Advertiser Pages. Ads vary in size, type
and user engagement.
Market share in the US 13%.
Platforms Apple and Windows mobile and
desktop computer applications;Android
phones; PlayStation; Roku, a streaming device
for televisions; and web browsers.
11. Spotify
Moderate curation, Facebook integration, optional apps, recommendations
based on listening habits, genre and artist-led radio stations, Discover
Weekly playlists 'On Tour' feature, which means you'll know if an artist
you've searched for is playing a concert in your country any time soon.
Account sharing: Music can be played on only one device at a time, with up
to three devices signed in to the service at any time.
Offline playback: Only for Premium users.
Features
12. Tidal
Launched October 28, 2014
More than 30 million songs and 75,000
videos.
3 million subscribers.
Developer – Project Panther Ltd. (Jay
Z)
Audio: 1411kbps, 16-bit/44.1 kHz FLAC
and ALAC music streams
$9.99 a month for Tidal Premium or
$19.99 for Tidal HiFi, which offers
higher-quality sound. Both versions
are ad-free.
Subscription business model.
Market share in the US - 5%.
Platforms - Apple and Android apps,
a PC app and web browsers.
13. Tidal
All subscribers get music and videos on
demand. In addition, they get access to
Tidal X, a program that gives artists a
platform to connect with their fans
through special events, including
concerts.
Exclusive content from artists, rewards
features, ”Tidal rising” for unknown
singers.
Account sharing: One device can stream
music while connected to cellular data or
Wi-Fi, and three devices can play music in
offline mode at one time.
Offline playback: Both subscription levels
allow users to listen while their device is
offline.
Features
15. Strategy for Spotify
The need to increase the number of subscribers in order to get
more revenue without decreasing the royalty fees to the labels
and artists.
Obtaining streaming rights to a large library is a key factor in
the success of a streaming service.
Become more sustainable (more emphasis on data and
information).
Goals
16. Strategy for Spotify
Offering limited free trial periods as an incentive for consumers to make
the switch (Apple example), leaving the subscription price low.
Partnering (Sonos example, Soundcloud – to expand the music library)
Limit free streaming to an introductory offer, incentivizing paid
subscriptions through exclusive offerings (Tidal example).
Organise a channel for artists to communicate with fans, transform
Spotify into an artist marketing platform.
Windowing.
Organize crowdfunding for improving the services, thus saving resources.
Enter the market of audiobooks and podcasts to raise income.
Initiate a PR campaign for market correction to properly value music
consumption as Spotify has problems with artists not willing to cooperate
because of its business model.
Solutions