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Inovasi disruptif dan kekuatan kolaboratif radio 2.0

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Radio 2.0 dan Inovasi Disruptif : Untuk Membangkitkan Industri Radio, Industri Musik, Wisata & Budaya Lokal, Bisnis dan Iklan Lokal

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Inovasi disruptif dan kekuatan kolaboratif radio 2.0

  1. 1. “GAMECHANGING” Incremental Sustain Dramatical Disruptif
  2. 2. Overview Inovasi Industri Musik 1948 1979 2001/2003RecordedMusic Portable Music Legal Music Affordable Music
  3. 3. Overview Inovasi Disruptif Industri MusikANALOGEra : Recorded Music Portable Music 200 Juta Unit
  4. 4. Overview Inovasi Disruptif Industri MusikDIGITAL Era ‘00 - ’10 2001 : $ 1 B [$ 36 B -- $ 15 B] 2001 2005 : $ 150 B 150 Juta UnitLegal 2003 Legal & Affordable Music iPod + iTune
  5. 5. Flashback: Radio & Game Changing SW/MW AM/FM 1985 DAB 1920 1999 Livestreaming Radio was Pioneer on Free & Legal Music Royalti Musik Dibayar Melalui “Ads”
  6. 6. Our Innovation that Will Disrupt the Martket : Overview Radio 2.0 Radio Automation 2.0 (RISE) Radio Collaboration 2.0 Web Radio 2.0 Technology & Support “Affordable” Premium Technology & Support
  7. 7. PREDIKSI 2012-2022(“Red Ocean” in Radio & Music Industry) Radio Services Free MusicRadio Music Service Paid Music 3 Screen Music Smartphone Player Computer SmarTV
  8. 8. Simple View of Radio 2.0 (Mobile User View) KlubRadio[Konten Premium] > 500 Ribu Music/Content Podcasting Streaming 3 Screen Smartphone Computer SmartTV
  9. 9. Radio 2.0 : Inovasi Disruptif Industri Musik & Radio
  10. 10. Bagaimana Melakukan “Game Changing” Asumsi : Diskon Rata-Rata 10% Keuntungan  Monthly Fee KlubRadio Rp 10 ribuRp 100 rb Diskon > 10% ZONARp 50 rb CHEAPER THAN FREE Diskon < 10% Membership LineRp 10 rb ZONA FREEMIU Pemakaiaan M Rp 100 rb Rp 500 rb Rp 1 juta
  11. 11. The Winning Business Model New “Mantra” In Business & Competition : Disruptif Pada Area : Media & Media Lokal Music Radio 2.0 Iklan Lokal Wisata Lokal (Networked) Bisnis Lokal Seni & Budaya Lokal Keuangan
  12. 12. KEKUATAN KOLABORASI Radio 2.0 Radio Aktual Radex : Radio 2.0 (Networked)  INA : < 1% Era Kompetisi Era KolaborasiNetwork Network Radex : World : 7% US : 10%
  13. 13. Potensi Radio 2.0 (Game Changing) (Only From Music Services) Potensi Revenue Tahunan > 2017Rp 7,2 T 2015/16Rp 1,2 T 2014/15 >1000 radioRp 120 M >200 ribu MODIS 2013/14 >650 radioRp 12 M >100 ribu MODIS 100 rb 1juta 10 juta > 60 juta Jumlah Member
  14. 14. Syarat Untuk BerhasilRadioPromo KlubRadio secara IntensifMemperbanyak mitra MODIS di daerahKampanye Masif Stop Ilegal MusicTelkom & Zamrud/eBITeknologi (Aplikasi, SPEEDY, IDC, dan Support ‘FREE’ )Dukungan Pengembangan teknologi secara terus menerusBroadband terjangkau oleh > 50% penduduk dalam kurun 2014 - 2016Bank/BRISMemberikan kemudahan pendaftaran KlubRadio dengan cara:Memperbanyak outlet BRIS melalui kerjasama dengan BRIMenyediakan Fasiltas Pendaftaran dan Pembayaran Nirkontak
  15. 15. Everything should be madeas simple as possible, but not simpler.Alber Einstein (1879 - 1955) Physicist & Nobel Laureat

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