Mobile and Informal Learning: Trends for 2012

From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace,[object Object],Josh Bersin,[object Object],President and CEOOctober, 2011,[object Object]

About Us,[object Object],Bersin & Associates,[object Object],The leading research and advisory services firm focused on enterprise learning and talent management,[object Object],Research Practices,[object Object],Learning & Development,[object Object],Leadership Development,[object Object],Talent Management,[object Object],Talent Acquisition,[object Object],Strategic Human Resources,[object Object],Offerings,[object Object],Comprehensive best-practice, trend, and vendor research,[object Object],Benchmarking data and detailed case studies,[object Object],Talent management and L&D training for HR and business leaders,[object Object],Advisory services and consulting,[object Object]

Bersin WhatWorks® Membership Program,[object Object],Learning &Development,[object Object],TalentManagement,[object Object],Leadership,[object Object],& Succession,[object Object],Talent,[object Object],Acquisition,[object Object],Human,[object Object],Resources,[object Object],(coming),[object Object],Research and Tools,[object Object],Frameworks, Maturity Models, High Impact® Research Programs, Factbooks®,[object Object],Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library,[object Object],Advisory Services,[object Object],Ask the Experts®, Business Impact Workshops,[object Object],Analyst Advisory Calls,[object Object],Member Success Program,[object Object],Networking and Professional Development,[object Object],Member Roundtables, Peer Connection®, ,[object Object],IMPACT Conference, Bersin Lexicon®, Analyst Blogs,[object Object],Consulting Services,[object Object],Strategy Development, Executive Alignment, Benchmarking,Systems Selection and Roadmap, Measurement Strategy and Programs ,[object Object]

Research for This Presentation,[object Object]

When did the World Change?The Mobile, Borderless Workplace,[object Object],Peer,[object Object],Candidate,[object Object],Customer,[object Object],Employee,[object Object],Manager,[object Object],Partner,[object Object],Mentor,[object Object],Contractor,[object Object]

Fundamental Shifts in Technology,[object Object]

Explosion in Mobile Internet Market,[object Object]

New Devices Transforming Business,[object Object],Volume: More than 1.3 billion mobile phones on the market today,[object Object],Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.,[object Object],Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”,[object Object],Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today,[object Object],Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet),[object Object],Gamification: The fastest growing application on mobile devices is games (23%),[object Object],Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.,[object Object],Consumerization: Employees expect the consumer experience they have at home at work.,[object Object]

How Rapidly Mobile has Changed,[object Object],apps and,[object Object],location aware,[object Object],internet device,[object Object],smart phone,[object Object],portable,[object Object],transportable,[object Object],Voice, Text,[object Object],Graphics, Mouse,[object Object],Video, Touch, Fingers,[object Object]

Tablets Start to Takeover,[object Object],Camera,[object Object],Laptop,[object Object],Voice,[object Object],Movie,[object Object],Player,[object Object],NewsReader,[object Object],Book,[object Object],Reader,[object Object],Remote,[object Object],Control,[object Object],Game,[object Object],Player,[object Object],Sales,[object Object],Tool,[object Object],In-Store,[object Object],Device,[object Object],Inventory,[object Object],Tool,[object Object],Learning,[object Object],Tool,[object Object]

Mobile and Informal Learning: Trends for 2012

Mobile Devices Now Used for Everyday Life,[object Object]

What would You Be Willing to Give Up for a Week to Keep your Mobile Phone?,[object Object],Brushing teeth: 22%,[object Object],Sex: 33%,[object Object],Exercise: 54%,[object Object],Caffeine: 55%,[object Object],Gaming is now the fastest growing application on mobile devices,[object Object]

What does this mean for corporate learning?,[object Object]

Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve,[object Object],Learning Paths,[object Object],Role-Based,[object Object],Competency-Based,[object Object],Learning,[object Object],Career Development,[object Object],Deep Specialization,[object Object],Leadership Development,[object Object],Rich Catalog,[object Object],University,[object Object],Instructional Design,[object Object],Kirkpatrick,[object Object],Rapid E-Learning,[object Object],Information vs. Instruction,[object Object],Search, Collaboration, Community Information Architecture,[object Object],E-Learning,[object Object],Get Materials Online,[object Object],BlendedLearning,[object Object],Collaborative / Social,[object Object],Learning, Content Mgt,Rich Media,[object Object],Interactivity,[object Object],Simulation,[object Object],LMS,[object Object],E-Learning Platform,[object Object],LMS,[object Object],Enterprise Learning Platform,[object Object],Learning Portal,[object Object],Blogs, Wikis, Twitter,,[object Object],Mobile, and Social Networks,[object Object],Get MaterialsOnline,[object Object],Expand, Blend,[object Object],Improve E-Learning,[object Object],Solve Talent,[object Object],Problems,[object Object],Informal Learning,[object Object],Skills & Specialization,[object Object],Mobile Internet Everywhere,[object Object],Location awareness,[object Object],Information Feeds,[object Object],Learning and Performance Integrated,[object Object],2001,[object Object],2004,[object Object],2011,[object Object],2007,[object Object],2015,[object Object]

The Traditional Way we Think about Training…,[object Object],Learning Programs,[object Object],Formal Program Design,[object Object],(ADDIE or other),[object Object],Approaches,[object Object],Organization, Governance, and Management,[object Object],Learning Architecture,[object Object],Disciplines of L&D,[object Object],(Instructional Design, Kirkpatrick, …),[object Object],Tools and Technology,[object Object],(LMS, Development Tools, …),[object Object]

The Modern Approach,[object Object],Learning Programs,[object Object],Audiences, Problems, and Environment,[object Object],Informal,[object Object],Formally,[object Object],Designed,[object Object],Training,[object Object],Social,[object Object],On-Demand,[object Object],Embedded,[object Object],Approaches,[object Object],Organization, Governance, and Management,[object Object],Learning Architecture,[object Object], 20% 80%,[object Object],Disciplines,[object Object],New Disciplines,[object Object],Tools and Technology,[object Object],New Tools and Technology,[object Object],Learning Culture,[object Object],Bersin & Associates Enterprise Learning Framework®,[object Object]

3 Forms of Informal Learning,[object Object],On-Demand,[object Object],[object Object]

Job AidsSocial,[object Object],[object Object]

Facebook, LinkedIn, …Embedded,[object Object],[object Object]

GamesTypes of Informal Learning,[object Object],Mobile as a,[object Object],transformationalopportunity,[object Object],Mobile as an ,[object Object],enabler,[object Object],Mobile as an ,[object Object],accelerator,[object Object]

What are some applications for mobile learning?,[object Object]

Ever-Widening Range of Mobile Learning Applications,[object Object]

Keller Williams Realtym-Learning used for formal sales training,[object Object],U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.,[object Object],Mobile extension to video in the classroom is now a mobile content library.,[object Object],MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player),[object Object],Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed,[object Object]

AccenturePodcasting around the world,[object Object],Strong need for on-demand access to easily consumable content.,[object Object],Leaderships wanted a channel to quickly refresh associates on timely topics.,[object Object],Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.,[object Object],Subscription or search access via mobile device.,[object Object],Minimal time, no new tools needed.,[object Object],96% reduction in cost over courseware,[object Object],80% reduction in cost over rapid e-learning,[object Object],In first six months 20,000 employees used them,[object Object]

Kelley Executive Partners and Coca-ColaAlternative Reality Game,[object Object],Need to train Coca Cola managers and executives about how social media is being used by young customers around the world,[object Object],Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.,[object Object],21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.,[object Object],Most recent was over 4 days, included 16 executives.,[object Object],Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story. ,[object Object]

Learning Integrated with Applications,[object Object],Learning Integrated into the Application,[object Object]

Learning Integrated into the Application,[object Object]

What are the solution providers to use?,[object Object]

The Mobile Learning Marketplace,[object Object],A messy market which has been very long in coming….,[object Object]

m-Learning Provider Markets,[object Object]

Mobile and Informal Learning: Trends for 2012

Mobile and Informal Learning: Trends for 2012

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Mobile and Informal Learning: Trends for 2012

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