Film Opening Analysis

1. By Faisa Mohamoud

2. Just like a conventional teen comedy , the film
starts with the institutional company logo , this
particular logo shows that it is child friendly with
the colour of the writing “Paramount” . The
mountains shown shows that this company value
themselves a lot and see them selves above other
parent companies .
As an audience we automatically have an idea the
film will be aimed at children for its use of colour
and its popular name “Nikelodean”. This also
relates to a conventions of a teen comedy as it
always refers to its audience . The film uses a fade
to enter the first scene

3. The start of the movie starts with the
typography in place , this was
smartly located at the bottom of the
screen so that the audience can see
the acting going on but can also gain
information from the film .
The typography is in a light pink colour
and is written very childish .This was
done so that the film can particularly
appeal to the young , teen ,female
audience . The typography goes along
with the white house next to it . The
main character is wearing green and
the writing is in white this is to bring the
character in focus .

4. The title of the film takes up most of the
screen this is because it is the name and
the audience have to have sufficient
knowledge of the film . Another reason is
because the audience can interpret what
the film is about , this relates to Barthes
enigma code . The title is in white which
connotes pure , the audience is for young
teens (12A) which are shown to be
innocent and pure
The name if the main actress is shown here
, this shows that its particular character has
a lot of significance in this film . The swirl
witting shows a fun and child environment
and that the film is family and child friendly .

5. The other actors are also shown in
the title however there are fewer
gaps shown between them . This
shows that they have less
significance compared to the main
charecter .
The last typography in this scene is
the one placed on the sky , this is to
show the audience that this film is
not negative the whole way through
but that it does get better and
changes to happen in life .