5. THEME
The purpose of including the previous slide was to make the continuous themes,
between the Digipack and the album advert more apparent.
From the research I conducted, I learnt that to have an overall theme is important.
This is a measure I employed into both the Digipack and the album advert design.
The engraved banner used on the front cover of the Digipack is the same one
displayed on the album advert.
The triangulation image features on both the front cover of the Digipack as an
overlay, as well as on the inside cover where the CD will be placed conveying
consistency. To denote accordant theme I used it on the album advert but changed
the colour scheme to monochrome and formatting the size to fit the proportion of
the box.
Similarly I have used the triangulation image as an overlay on the image seen at the
top and bottom of the advert. Which is the same image portraying consistency but
just cropped to show different parts of the image.
6. I noted that a close up head shot is
important. As it accentuates the
star image and helps to promote
the Artist(s) and attract an
audience which is also emphasised
by having the triangulation image
as an overlay . To add to the
dynamic edge I cut the image in
half replacing the top of the
original image at the bottom but
upside down and switching it. So
above Aino’s head (bottom left) is
Caroline’s neck (top left) and vice
versa. My idea behind this was to
accentuate the idea that they both
make each other and are to
emphasise their friendship and
how they take on each others
tribulations.
I’ve used the two banners (Icona
Pop and the one featuring the date
and website) to come across as an
overlay by changing the blend mode
and the transparency. I utilised this
technique in order to make the text
more visible and not clash with the
background image.
Also on the engraved banner
featuring ‘I Love It’, I also change the
blend mode so some of the
background image (the triangulation
image) was visible through the
banner.
By placing the triangulation
image in the middle it gave
a balance to the image at
the top and bottom.
Additionally, formatting
the colour scheme to
monochrome juxtaposed
with the bright and vivid
overlay of the medium
shot . It also juxtaposes
with the ‘happiness’ and
‘sadness’
(binary opposites), I
identified and incorporated
into our Digipack design.
The brackets on the side
separate each sector as
when I was in the process of
designing, I decided on
having three sectors.
Each sector has a significant
feature; the first sector has
the Artist name, the second
the song title and the third
the website, release date
and critic reviews. This
denotes the significance of
each sector and helps to
balance it out.
I employed effects such as
blur, on the edges of the
album advert (which can
be seen more distinctly on
slide 3).
