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How to Build Links to a non existing service? [email_address]
<ul><li>New Domain </li></ul><ul><li>New service </li></ul><ul><li>Beta in 8 months </li></ul><ul><li>Very competitive key...
<ul><li>Nothing to Link to </li></ul><ul><li>We CANNOT expose  the product </li></ul><ul><li>Link Brokers mock us  </li></...
<ul><li>General Content </li></ul><ul><li>Yet Interesting  and valuable  </li></ul><ul><li>Industry Dictionary </li></ul><...
The Target
<ul><li>Link Buying come by  </li></ul><ul><li>Article Distribution </li></ul><ul><li>Relevant Forums </li></ul><ul><li>Pl...
Where to get Links from? Vital Useful Relevant Not Relevant Off-topic &quot; Google Quality Raters Guideline”
Where is the focus? 2009
2009 Share Habits (us)
2009 FB now #1 site in Visits
<ul><li>Press Release </li></ul>6 weeks before product launches FB, Teaser Pre-launch efforts
<ul><li>All content goes to blog.domain.com with proper redirects </li></ul><ul><li>Heavy Launch PR </li></ul><ul><li>Blog...
Results? <ul><li>55% of the traffic –  organic search </li></ul><ul><li>First page, ATF  for nice 2 word terms </li></ul><...
What Do People like  ? People need things to Idolize and Relate with
So what should you remember?  <ul><li>Be Creative </li></ul><ul><li>Don’t give up </li></ul><ul><li>Search for  opportunit...
Questions <ul><li>? </li></ul>
Thanks + Contacts + Sources <ul><li>Gilad Sasson, </li></ul><ul><li>[email_address] </li></ul><ul><li>@algoholic </li></ul...
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Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011

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Power Point Given On January 9th, 2011 on the Link Building Panel.
Gilad Sasson, CEO of nekuda web marketing explains how to create Links when the site isn't live and what CAN you do to shorten Indexing and ranking time when it's up.

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Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011

  1. 1. How to Build Links to a non existing service? [email_address]
  2. 2. <ul><li>New Domain </li></ul><ul><li>New service </li></ul><ul><li>Beta in 8 months </li></ul><ul><li>Very competitive key terms </li></ul><ul><li>Patent Pending / Secrecy </li></ul><ul><li>Must have SEO traffic when up </li></ul>The Challenge
  3. 3. <ul><li>Nothing to Link to </li></ul><ul><li>We CANNOT expose the product </li></ul><ul><li>Link Brokers mock us </li></ul><ul><li>Big Sadness </li></ul>The Problem
  4. 4. <ul><li>General Content </li></ul><ul><li>Yet Interesting and valuable </li></ul><ul><li>Industry Dictionary </li></ul><ul><li>KW targeted articles </li></ul><ul><li>Teasers, Trends </li></ul>The Solution – On site
  5. 5. The Target
  6. 6. <ul><li>Link Buying come by </li></ul><ul><li>Article Distribution </li></ul><ul><li>Relevant Forums </li></ul><ul><li>Plugin Research </li></ul><ul><li>Web Profiles </li></ul><ul><li>Relevancy </li></ul>The Solution – Off site
  7. 7. Where to get Links from? Vital Useful Relevant Not Relevant Off-topic &quot; Google Quality Raters Guideline”
  8. 8. Where is the focus? 2009
  9. 9. 2009 Share Habits (us)
  10. 10. 2009 FB now #1 site in Visits
  11. 11. <ul><li>Press Release </li></ul>6 weeks before product launches FB, Teaser Pre-launch efforts
  12. 12. <ul><li>All content goes to blog.domain.com with proper redirects </li></ul><ul><li>Heavy Launch PR </li></ul><ul><li>Bloggers Reviews </li></ul><ul><li>Plugin Distribution and Relevant forums </li></ul><ul><li>Demo, videos, FB, targeted anchors and more (6 weeks) </li></ul>Back to the Story– Finally Running
  13. 13. Results? <ul><li>55% of the traffic – organic search </li></ul><ul><li>First page, ATF for nice 2 word terms </li></ul><ul><li>Long tail success </li></ul><ul><li>#12 Google, #7 Bing for a very competitive 1 word term, 2 month old website. </li></ul>
  14. 14. What Do People like ? People need things to Idolize and Relate with
  15. 15. So what should you remember? <ul><li>Be Creative </li></ul><ul><li>Don’t give up </li></ul><ul><li>Search for opportunities </li></ul><ul><li>Hire nekuda </li></ul>
  16. 16. Questions <ul><li>? </li></ul>
  17. 17. Thanks + Contacts + Sources <ul><li>Gilad Sasson, </li></ul><ul><li>[email_address] </li></ul><ul><li>@algoholic </li></ul><ul><li>Flickr.com </li></ul><ul><li>DesignBoom.com </li></ul><ul><li>AdsCaptcha.com </li></ul><ul><li>Clearseo.co.uk </li></ul><ul><li>http://www. גוגלטיוי .com </li></ul><ul><li>http://weird-websites.info </li></ul><ul><li>http://www.eff.org/deeplinks/ </li></ul><ul><li>http://oddee.com/item_96937.aspx </li></ul><ul><li>http://www.familysecuritymatters.org/ </li></ul><ul><li>Please don’t sue, Our lawyer is VERY expensive, TNX </li></ul>

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