SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.

5. Why Search? Source: Enquiro 86%

11. What is search marketing?

13. Google Says: Make pages for users, not engines

15. ACCESSIBILITY Unique Content • Internal Link Architecture • URL Structure • Search Bot Accessibility Navigation and Site Hierarchy • Site Maps • Server Response Codes LINK BUILDING Outreach Programs Creating Link-Worthy Content KEYWORDS On-Page Targeting: URL ’s Title Tag, Headlines, Text, Anchor Text

16. ACCESSIBILITY Unique Content • Internal Link Architecture • URL Structure • Search Bot Accessibility Navigation and Site Hierarchy • Site Maps • Server Response Codes LINK BUILDING Outreach Programs Creating Link-Worthy Content Content Strategy Analytics KEYWORDS On-Page Targeting: URL ’s Title Tag, Headlines, Text, Anchor Text

17. What about my LOCAL customers?

30. Contextual Ads

31. Place for tough-to-rank-for keywords

35. Landing Page Testing Source: internetmarketing.com

37. Ad Scheduling

44. Referral Traffic

45. Content

46. Geography

48. Custom Segments See a report with practically any metric compared to practically any dimension

51. ROI: Where are your customers coming from?

52. ROI: What is your Conversion Rate?

53. ROI: What is your Conversion Rate?

54. It’s all about visibility