There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
8. "If your competitor is
rushing to build AI
and you don’t,
it will crush you”
Elon Musk
9. Top 25 People To Follow In AI (IBM
Watson); Top 9 People in AI (Forbes, Top
10 in Bots (Inc)
Research Writer for VentureBeat & Forbes
Previously at BCG, Amazon, Nextdoor,
Eventbrite
Co-Author of Applied Artificial Intelligence
Harvard College & Harvard MBA
ADELYN ZHOU
10. @adelynzhou
Use AI to help marketers find competitive edge
Using Machine Intelligence
1. Brand engagement on Twitter
2. Content amplification on LinkedIn
3. Bot design and development
4. Customer sentiment analysis, etc.
18. @adelynzhou
AI takes data inputs and generates an output
Input:
Data
Sensors
Images
Text, etc.
Output:
Prediction
Action
Images
Text, etc.
Artificial
Intelligence
Model
19. @adelynzhou
Machine Learning
Main types of machine learning models
Semi-Supervised
Learning
Unsupervised
Learning
Reinforcement
Learning
Supervised
Learning
29. @adelynzhou
Regression for sales forecasting
Can model thousands of features
Weather, demographics, geography, inventory levels, repeat
purchases, pricing, etc. rather than a few
35. @adelynzhou
1. Short tests
1. Headline testing
2. Short term campaigns and promotions
2. Long term tests
1. Set it and forget it optimization
2. Ad targeting
3. Optimization with attribution
Multi-Arm Bandits for short and long term tests
37. @adelynzhou
5. Conversational AI
WHAT IS A CONVERSATIONAL BOT?
Also known as: chatbot, virtual assistant,
digital assistant, conversational UI
A conversational bot is a computer program
you can converse with, either through voice
or text.
41. @adelynzhou
Marketing
Brand awareness
Drive to store
E-commerce
Functionality
Core functionality
Productivity
Automation
Customer Service
Customer support
Store information
CRM engagement
Conversational AI for marketing and care
50. @adelynzhou
“Yes, it’s for fans of possibility”
“Yes, it’s Mother Nature approved”
“Yes, this car is an ode to tech”
“Yes, the future is available now”
“Yes, it will turn heads on the moon”
Generative models for copy creation
52. @adelynzhou
“A shallow magnitude 4.7 earthquake was
reported Monday morning five miles from
Westwood, California, according to the U.S.
Geological Survey. The temblor occurred at 6:25
a.m. Pacific time at a depth of 5.0 miles.”
Generative models for text creation
53. @adelynzhou
“Kitty couldn’t fall asleep for a long time. Her
nerves were strained as two tight strings, and
even a glass of hot wine, that John made her
drink, did not help her. Lying in bed she kept
going over and over that monstrous scene at the
meadow.”
Generative models for text creation
54. @adelynzhou
“How little we know of what there is to know. I
wish that I were going to live a long time instead
of going to die today because I have learned
much about life in these four days; more, I think
than in all other time.”
Generative models for text creation