"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...Kissmetrics on SlideShare
1 Reasons every startup should invest in a strong visual identity Lessons Bob learned on the path toward building a brand every team member is proud of What to do if you end up with a logo that looks like underpants
WHAT YOU’RE GOING TO LEARN
Company DNA EVOLVING A VISUAL IDENTITY
WE LOVE DATA We are 130 people who are crazy… about data.
HOW WE GOT STARTED We started out just like any other company: a few passionate people with a big idea
BUT WHAT HAPPENS WHEN YOU GROW?
FONTS Everything Breaks
WHAT BREAKS? Communication Management style Recruiting Compensation
Workflows Office space Visual identity?
WHAT IS COMPANY DNA? Company DNA: The most potent attributes of the founding team. Common Convention: this identity sticks with a company forever My Take: This is a weak metaphor. Company DNA mutates in its own lifetime.
RJMETRICS DNA Our story is just one case study on how company DNA can evolve. We’ve changed a lot. We’ve also made a lot of mistakes. I hope you can learn from the story.
SO WHAT WAS OUR DNA?
FRUGALITY. TO A FAULT.
State Prison County Prison
$400/mo? Sold! State Prison County Prison
Clown Tie Wrinkled MC Hammer Pants
Act I: Outsourcing
FAKE IT UNTIL YOU MAKE IT What do you do if style isn’t in your DNA?
You buy it! …but what if you’re a broke company?
You outsource it!
2008 (OUR FUNDING YEAR) Standards for consumer use impacted expectations for business use “Consumerization of the enterprise”
MEANWHILE...WE GREAT AND STARTED HIRING Our needs evolved, and our DNA did too.
MEANWHILE...AND EXTERNAL PRESSURE WAS RISING We A/B Tested our Want Ads
WE MOVED TO PHILADELPHIA
Act II: Hired Guns
MEANWHILE...(STILL NO DESIGNER ON STAFF)
BORROWING FROM OUR MENTORS
IT WAS TIME FOR A WEBSITE REDESIGN “Can you throw in a logo?”
SELF ANALYSIS
Act III: Identity
FRUGALITY BECOMES EFFICIENCY DNA MUTATION
“We need a new visual identity.”
Risky click of the day…
Google customer survey results:
WHAT DO WE DO? ü Abandon the dodecahedron? ü Hang our heads in shame?
50,000 uniques 0.1% view-to-SQL 50 SQLs 19.8% SQL-to-paid 10 paying clients $20k ARR ACV $200k of new ARR/year 15x ARR Multiple (w00t!) $3MM of Equity Value
A Secret Society…
HACKATHONS ARE FOR HACKING!
Epilogue: Dodeca Pride
IDENTITY IS A PART OF CULTURE Inputs: • How people treat each other • Your core values Outputs: • Perks • Identity
REASONS EVERY STARTUP SHOULD INVEST IN A STRONG VISUAL IDENTITY
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
CRO Conversion Rate Optimization can be life and death for your web revenue. Learn 4 essential approaches to win competitively, bring targeted new prospects, diagnose sickly performance, and win with PageSpeed.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Id...Kissmetrics on SlideShare
1 Reasons every startup should invest in a strong visual identity Lessons Bob learned on the path toward building a brand every team member is proud of What to do if you end up with a logo that looks like underpants
WHAT YOU’RE GOING TO LEARN
Company DNA EVOLVING A VISUAL IDENTITY
WE LOVE DATA We are 130 people who are crazy… about data.
HOW WE GOT STARTED We started out just like any other company: a few passionate people with a big idea
BUT WHAT HAPPENS WHEN YOU GROW?
FONTS Everything Breaks
WHAT BREAKS? Communication Management style Recruiting Compensation
Workflows Office space Visual identity?
WHAT IS COMPANY DNA? Company DNA: The most potent attributes of the founding team. Common Convention: this identity sticks with a company forever My Take: This is a weak metaphor. Company DNA mutates in its own lifetime.
RJMETRICS DNA Our story is just one case study on how company DNA can evolve. We’ve changed a lot. We’ve also made a lot of mistakes. I hope you can learn from the story.
SO WHAT WAS OUR DNA?
FRUGALITY. TO A FAULT.
State Prison County Prison
$400/mo? Sold! State Prison County Prison
Clown Tie Wrinkled MC Hammer Pants
Act I: Outsourcing
FAKE IT UNTIL YOU MAKE IT What do you do if style isn’t in your DNA?
You buy it! …but what if you’re a broke company?
You outsource it!
2008 (OUR FUNDING YEAR) Standards for consumer use impacted expectations for business use “Consumerization of the enterprise”
MEANWHILE...WE GREAT AND STARTED HIRING Our needs evolved, and our DNA did too.
MEANWHILE...AND EXTERNAL PRESSURE WAS RISING We A/B Tested our Want Ads
WE MOVED TO PHILADELPHIA
Act II: Hired Guns
MEANWHILE...(STILL NO DESIGNER ON STAFF)
BORROWING FROM OUR MENTORS
IT WAS TIME FOR A WEBSITE REDESIGN “Can you throw in a logo?”
SELF ANALYSIS
Act III: Identity
FRUGALITY BECOMES EFFICIENCY DNA MUTATION
“We need a new visual identity.”
Risky click of the day…
Google customer survey results:
WHAT DO WE DO? ü Abandon the dodecahedron? ü Hang our heads in shame?
50,000 uniques 0.1% view-to-SQL 50 SQLs 19.8% SQL-to-paid 10 paying clients $20k ARR ACV $200k of new ARR/year 15x ARR Multiple (w00t!) $3MM of Equity Value
A Secret Society…
HACKATHONS ARE FOR HACKING!
Epilogue: Dodeca Pride
IDENTITY IS A PART OF CULTURE Inputs: • How people treat each other • Your core values Outputs: • Perks • Identity
REASONS EVERY STARTUP SHOULD INVEST IN A STRONG VISUAL IDENTITY
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
CRO Conversion Rate Optimization can be life and death for your web revenue. Learn 4 essential approaches to win competitively, bring targeted new prospects, diagnose sickly performance, and win with PageSpeed.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency.
Join the webinar to learn how to:
-Define your PPC service offerings
-Review the pros and cons of different agency pricing structures
-How to determine appropriate commitment lengths per service
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.
My Keynote for Content Marketing World 2016 - a new hero origin story for Content Marketing - a new approach to making Content Marketing a success in business.
22 Insights from Transformational Marketing: Moving to the TopRightDave Sutton
How can you generate organic revenue growth and move your organization to the TopRight corner of your market? Through Transformational Marketing. TopRight companies drive growth through excellence in the 3S’s: they tell a simple Story, they create a clear, compelling Strategy, and they align Systems to execute flawlessly. Learn more about engaging customers and driving results through Transformational Marketing.
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. In this presentation, Paul Roetzer provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
How to Get Great Results Across Every Marketing ChannelRising Media Ltd.
By now, most companies are doing Google & Facebook marketing (both paid and organic)-yet 99% of these marketing efforts end up going nowhere. This session will explore data that explains why the vast majority of internet marketing efforts fail. And now? Larry will provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond.
● 99% of marketing efforts end up going nowhere
● Beat the Facebook & Google algorithms in 2018 and beyond
● Unusual, repeatable workflow
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
How To Use Persuasive Design for Conversion OptimizationHubSpot
This SlideShare will teach you to approach conversion optimization with a human-centered design mindset. By understanding what factors are necessary to produce a target behavior, you can better design your landing pages to produce an experience that will increase the percentage of site visitors that eventually become leads and customers. Three bonus CRO hacks included!
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSearch Engine Journal
Presenter: Larry Kim of Mobile Monkey Inc.
Description: There's over 1000 new features in PPC marketing across Facebook and Google AdWords in the last year. Which ones should you focus on? Join Larry Kim for a tour of his top 7 most highly leveraged new PPC advertising hacks to get the most returns for least amount spent.
Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency.
Join the webinar to learn how to:
-Define your PPC service offerings
-Review the pros and cons of different agency pricing structures
-How to determine appropriate commitment lengths per service
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.
My Keynote for Content Marketing World 2016 - a new hero origin story for Content Marketing - a new approach to making Content Marketing a success in business.
22 Insights from Transformational Marketing: Moving to the TopRightDave Sutton
How can you generate organic revenue growth and move your organization to the TopRight corner of your market? Through Transformational Marketing. TopRight companies drive growth through excellence in the 3S’s: they tell a simple Story, they create a clear, compelling Strategy, and they align Systems to execute flawlessly. Learn more about engaging customers and driving results through Transformational Marketing.
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. In this presentation, Paul Roetzer provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
How to Get Great Results Across Every Marketing ChannelRising Media Ltd.
By now, most companies are doing Google & Facebook marketing (both paid and organic)-yet 99% of these marketing efforts end up going nowhere. This session will explore data that explains why the vast majority of internet marketing efforts fail. And now? Larry will provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond.
● 99% of marketing efforts end up going nowhere
● Beat the Facebook & Google algorithms in 2018 and beyond
● Unusual, repeatable workflow
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
How To Use Persuasive Design for Conversion OptimizationHubSpot
This SlideShare will teach you to approach conversion optimization with a human-centered design mindset. By understanding what factors are necessary to produce a target behavior, you can better design your landing pages to produce an experience that will increase the percentage of site visitors that eventually become leads and customers. Three bonus CRO hacks included!
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSearch Engine Journal
Presenter: Larry Kim of Mobile Monkey Inc.
Description: There's over 1000 new features in PPC marketing across Facebook and Google AdWords in the last year. Which ones should you focus on? Join Larry Kim for a tour of his top 7 most highly leveraged new PPC advertising hacks to get the most returns for least amount spent.
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
10 PPC Marketing Hacks for Email MarketersiContact
Webinar Recording: https://icontact-videos.wistia.com/medias/mwfi87z186
Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this webinar brought to you by iContact, Larry takes a deep dive into data he has gathered from analyzing thousands of integrated marketing plans in terms of how paid search, social media, your blog, and email marketing all work together to bring in business. He shares his humorous findings on how to find your “Unicorns” and dramatically increase ROI by putting into action what you glean from paid search and social to the betterment of your email marketing.
Find out:
- The importance of Click-through Rate (CTR) and Quality Score
- The difference between a “Donkey” and a “Unicorn”
- Create “Unicorn” ad copy that blows away the competition
- How to remarket effectively using your email lists and visitors to your website
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Cro truth-bombs-searchlove-london-october-2016-larry-kimLarry Kim
10 Conversion Rate Optimization (CRO) Truth Bombs That Will Forever Change Your Approach to Marketing. Larry Kim's Presentation at Searchlove London 2016.
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
Are you hungry for Google's secret sauce? Well look no further! We have brought together two of the biggest names in the industry for a FREE live webinar! If you want to get a taste, join us as Larry Kim from Wordstream and Bryan Todd from Perry Marshall disclose a unique twist on AdWords with our session; “Totally Insane Strategies to Triple your Click-Through Rate”.
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
How AdWords Really Works
Winning at AdWords the Weird Way
Tips for Writing Killer Ads
Tips for Writing Crazy Offers
Hacking the Google Display Network
Key Trends Influencing PPC Marketing in 2015!
Breaking news!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them.
In this NEW webinar, Larry will share:
- How these changes will impact your account
- What these changes really mean for you
- The best way to take full advantage of the changes
For more information on WordStream, visit www.wordstream.com.
Panel Discussion on the emergence of Content Marketing.
Topics include:
The New Age of Search Marketing, Content, and Social.
A Roadmap to Sustainable and Scalable Content Creation.
The Convergence of Influencer and Content Marketing.
Importance of Content Amplification in Content Strategy.
Panelists:
Seth Dotterer, VP Marketing, Conductor
Gregg Freishtat, SVP Strategic Alliances, Outbrain
Tom Gerace, CEO, Skyword
Pierre-Loic Assayag, CEO, Traackr
Moderator:
Clare McDermott, Editor, Chief Content Officer Magazine
Similar to Larry Kim's Top 10 Facebook Hacks of all time! (20)
The Continued Disruption of the Marketing Technology Landscape - #GHConf18GrowthHackers
This is an amazing time in the history of growth and marketing, as accelerating waves of technological and organizational innovation open up new ways to reach, engage, and understand customers. In this session, Scott will share his enthusiasm for these opportunities and teach you pragmatic ways of realizing this potential in your own company.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
Less than 1% of potential customers come to your website. Few sign-up, even less convert. It’s not a funnel, but a pasta strainer. In the past Guillaume “G” Cabane has shown how to automate advanced marketing personalization once prospects land on a website. Now G will reveal his master plan and first steps towards automating marketing based on intent … before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18GrowthHackers
We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this presentation, April shows you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18GrowthHackers
How does your team choose what to test in the product? How might you help your team run better experiments? Is your growth team learning the right things? What are the trade-offs between trusting your team’s product intuition and data-driven product decisions? Join Merci Grace, former head of Growth Product at Slack, while she explores these questions.
How Eventbrite applies the growth mindset to bring the world together through...GrowthHackers
Learn how the Eventbrite team works cross-functionally to bring the world together through live experiences. In this presentation you'll learn specifically how the growth team pushes to take Eventbrite's mission to the next level.
Relentless Pursuit of Growth - #GHConf18GrowthHackers
Sean Ellis started off the day off with a high-level introduction to the topic of growth. He reviewed the prerequisites for sustainable growth (PM Fit), the principles of growth and ultimately how a person or team should approach figuring out how to grow or how to accelerate growth in their company. He compared how this is different in a smaller company vs a more established company and the relative challenges and advantages that each type of company has. Want to know who generally cares about driving growth and who has the skills and authority to affect growth? This opening keynote reminds you of the original purpose of growth hacking and build excitement and engagement around the topics that will be discussed throughout the day.
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
There are a few things undisputed when it comes to sustainably growing a company. If your product is providing value to customers and is considered a 'must-have', then the next step is laying the groundwork for sustainable growth.
During this GrowthHackers original webinar, Sean Ellis of GrowthHackers and Chris More of Mozilla help you build the foundations of:
1. Identifying your company's North Star Metric
2. Building a model to predict your company's growth
For help identifying your North Star Metric, visit: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...GrowthHackers
In this presentation, Dan Vallejo from Growth Lab @ Google, talks about using in-app growth patterns to drive engagement and retention across consumer apps
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...GrowthHackers
In this presentation, Jamie Siminoff from Ring, talks about how he grew a product built in his garage into a growing company with the primary mission to reduce crime in neighborhoods.
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to ContentGrowthHackers
In this presentation, Anum Hussain from Hubspot, talks about how to apply growth mindset to content.
Watch the full video at: www.Growthhackers.com/videos
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10. #CMCa2z @larrykim
Today, 98% of
marketing efforts
go nowhere (and I
think I know why!)
Part 1: Larry’s Crazy Unicorn Marketing Theory
@larrykim, @seanellis #GrowthHackers
11. #CMCa2z @larrykim
WordStream Blog Article Performance
for Stories Published in 2016
I work hard on +300
blog last year but I
only found 8
Unicorns (2.6%). The
Rest Were Donkeys!
WHY?!
@larrykim, @seanellis #GrowthHackers
12. #CMCa2z @larrykim
An Epidemic Failure to Understand What
Exactly is “Quality” Content
@larrykim, @seanellis #GrowthHackers
13. #CMCa2z @larrykim
They Make Arguments in Favor of Attributes Rather Than Outcomes
@larrykim, @seanellis #GrowthHackers
14. #CMCa2z @larrykim
If Your Content is
So Great Why is it
Going Nowhere?
If you have all the
attributes…Why
does 98% of your
“Quality”
Campaigns go
Nowhere?
@larrykim, @seanellis #GrowthHackers
15. #CMCa2z @larrykim
They are Rewarding
Unicorns &
Punishing Donkeys!
Facebook & Google Algorithms Have
Dramatically Changed How Traffic is
Distributed
@larrykim, @seanellis #GrowthHackers
16. #CMCa2z @larrykim
The Future of Content
Marketing is Increasingly
Winner-Take-All. Time to
Adjust Content Strategy!
Traffic to the Top 10 Posts of the Month at Inc Magazine
@larrykim, @seanellis #GrowthHackers
17. #CMCa2z @larrykim
Visibility on Social Media is
Increasingly Winner-Take-All!
What to do about it??
Number of Facebook Shares for the Top Articles
of the Year for Inc. Magazine in 2015 vs 2016
@larrykim, @seanellis #GrowthHackers
19. #CMCa2z @larrykim
Part 2: Donkeys vs. Unicorns
What’s the difference? Hint: It’s both
RELATIVE & CROSS-CHANNEL!!
@larrykim, @seanellis #GrowthHackers
20. #CMCa2z @larrykim
Post Engagement Rates for 129 Facebook Status
Updates for a Random Customer
Unicorn Social
Updates are +10x
More Engaging Than
Donkey Posts
@larrykim #GrowthHacker
21. #CMCa2z @larrykim
A Small
Number of
Stories (10%)
Generate
Most of the
Traffic (+60%)
Typical Blog Traffic Distribution
@larrykim, @seanellis #GrowthHackers
23. #CMCa2z @larrykim
Finding the Unicorns Among The Donkeys
Spoiler Alert:
It’s the Click-Through-Rates!
@larrykim, @seanellis #GrowthHackers
24. #CMCa2z @larrykim
The Key To AdWords Has Always Been About
User Engagement (Quality Score)
@larrykim, @seanellis #GrowthHackers
25. #CMCa2z @larrykim
Quality Score (Dramatically) affects
your AdWords CPC
10 Discounted by 50.0%
9 Discounted by 44.2%
8 Discounted by 37.5%
7 Discounted by 28.6%
6 Discounted by 16.7%
5 Google benchmark
4 Increased by 25.0%
3 Increased by 67.3%
2 Increased by 150.0%
1 Increased by 400.0%
You Save
You Pay
@larrykim, @seanellis #GrowthHackers
27. #CMCa2z @larrykim
Do Click Through Rates Impact Rankings? (Spoiler Alert: YES!)
What About Organic Search?
@larrykim, @seanellis #GrowthHackers
28. #CMCa2z @larrykim
What’s A Good Click Through Rate for
Organic Search? (Spoiler Alert: It’s in Flux)
OrganicSearchClickThroughRate
High CTR Listings
Floating To Top
Positions
Low CTR Listings
Sinking To
Bottom of Page
Organic Search Position
@larrykim, @seanellis #GrowthHackers
30. #CMCa2z @larrykim
User Browses Feed
Newsfeed algorithm displays something it thinks
might be interesting to the user.
Did User
Engage
With
Content?
Great. Next Time I
See Updates Like
This, I’ll show it on
this users
newsfeed and for
others like
him/her.
Larry’s Greatly Simplified Facebook Newsfeed Algo*
*Note: Not Official Facebook Diagram.
Rats. Next Time I’ll
try different status
update for this
person and won’t
bother showing it
to people like
him/her.
@larrykim, @seanellis #GrowthHackers
31. #CMCa2z @larrykim
How does CTR (open rates) impact
Email Marketing Success?
@larrykim, @seanellis #GrowthHackers
32. #CMCa2z @larrykim
Email Spam Filter
Algos Work the
Same Way
(Filtering Low
Engagement
Emails)
@larrykim, @seanellis #GrowthHackers
33. #CMCa2z @larrykim
Are They Related to Engagement Rates?
What About Conversion Rates?
@larrykim, @seanellis #GrowthHackers
36. #CMCa2z @larrykim
These Unicorns All Have High
Engagement in Common!
SEO
Unicorn
Paid/Organic
Social Unicorn
CRO
Unicorn
PPC
Unicorn
@larrykim, @seanellis #GrowthHackers
37. #CMCa2z @larrykim
PPC, SEO & Social Media Employ
ML-Enabled Algos that Reward High
Engagement Content with Greater
Visibility.
Engagement Rates (e.g. CTR) =
‘Key Quality Metric’ of Unicorn
Marketing!
@larrykim, @seanellis #GrowthHackers
42. #CMCa2z @larrykim
Larry’s Unicorn Detecting Pyramid Scheme
1. Produce and Audition
Lots of Campaigns
2. Measure User
Engagement Rates
3. Kill the Donkeys
4. Find The Unicorns and
Sound the Unicorn Alert!
@larrykim, @seanellis #GrowthHackers
45. Email Subject Line Open Rate
Can We Connect on Linkedin? 46.21%
44 Fabulous Tips for Facebook Advertising 30.25%
Wake up and smell Google’s Expanded Text Ads 26.75%
10 Easy Facebook Marketing Ideas 26.09%
Magic Facebook Marketing Tricks 25.29%
Are Facebook Ads Right For Your Business? 24.78%
PPC Account Structure in 6 Simple Steps [Free Guide] 20.76%
15 Inspiring Landing Page Ideas [Free Guide] 19.44%
3 Underused AdWords Features That’ll Blow Your Mind 12.35%
My Top Email Subject Lines Last Quarter
@larrykim, @seanellis #GrowthHackers
46. #CMCa2z @larrykim
The Top 10% of Offers Convert
+5x Better Than Donkeys
Search Conversion Rate Distribution
Median: 2.35%
Top 25%: 5.31% and Above
Top 10%: 11.45%
and Above
SHAREOFALLACCOUNTS
SEARCH CONVERSION RATE. (WordStream Customer Data – Not Official Google Data)
@larrykim, @seanellis #GrowthHackers
48. #CMCa2z @larrykim
High Engagement
= Your Top ~3%
Content!
Focus on them
Because they do
WAY better in SEO,
PPC, Social Media,
and CRO than ever
before!
@larrykim, @seanellis #GrowthHackers
49. #CMCa2z @larrykim
Part 4: The Unicorn Alert …& Making Unicorn Babies
@larrykim, @seanellis #GrowthHackers
63. #CMCa2z @larrykim
Webinar Performance in 2016
Average Donkey: 674
Average Unicorn: 3323
5 Webinars Generated
71% of the Registrations
@larrykim, @seanellis #GrowthHackers
76. #CMCa2z @larrykim
Regular Ad
Targeting:
Casting a
Narrow Net to
Maximize
Engagement
Rates
Remarketing
Demographic
Interests
Behavioral
Targeting
High
Engagement
Content
@larrykim, @seanellis #GrowthHackers
77. Behold The Awesome Power of Quintuple Unicorn Ad Targeting
Behavioral & Interest Targeting =
They’re interested in your stuff
Remarketing = They Recently
Checked Out Your Stuff
Demographic Targeting =
They Can Afford to Buy Your Stuff
Target a Narrow
Audience That Meets all
3 Criteria with HIGH
ENGAGEMENT
UNICORNS = $$$
@larrykim, @seanellis #GrowthHackers
78. People Who
Like Email
Marketing
AND .. Have
Marketing Job
Titles
Unicorns!
@larrykim #GrowthHacker
Example of Normal Facebook Ad Targeting
@larrykim, @seanellis #GrowthHackers
79. Inverted Unicorn: Target two completely UNRELATED Interests!
People Who
Like Game of
Thrones
Inverted
Unicorn Ad
Targeting!
People Who Like
Email Marketing
@larrykim, @seanellis #GrowthHackers
101. #CMCa2z @larrykim
I sent 111
(Real)
Notifications
to CrazyEgg!
The “Buy-Ads-
for-Other-
Companies”
Hack!
@larrykim, @seanellis #GrowthHackers
102. #CMCa2z @larrykim
#1: Larry’s Unicorn
BRAND Hack for
Doubling or Tripling
Click Through Rates!
@larrykim, @seanellis #GrowthHackers
103. #CMCa2z @larrykim
Click Through Rates of
New vs. Repeat Visitors
New Visitors
(LOW Brand Affinity)
Repeat Visitors
(HIGH Brand Affinity)
@larrykim, @seanellis #GrowthHackers
106. The Hack: Create &
Promote Content
*Outside* of Your Niche
(Connect to Customers,
Earlier!)
@larrykim, @seanellis #GrowthHackers
107. Broadest Interest of
your Target Audience
(Which you can
credibly speak to –
Outside your niche)
Find the Biggest
Overlapping
Topic(s) – HOW?
What You Actually
Sell (Your Niche)
@larrykim, @seanellis #GrowthHackers
112. How Content Marketing REALLY Works
STEP 1:
Demand Creation: Create & Promote Inspirational / Memorable
Content about Your Brand to your Target Market
STEP 2:
Bias Formation: People See Your Content, But Don’t Necessarily Take
Action Right Away.
STEP 3:
Harvest Demand: Later when the
Need Arises, People either:
Do a Branded Search
for Your Stuff
Do Un-Branded Search but
Biased Towards Clicking &
Buying From You.
@larrykim, @seanellis #GrowthHackers
113. #CMCa2z @larrykim
7. Quintuple Unicorn
Combine Interests,
Demographics, Behaviors,
Remarketing & High
Engagement Content
6. Inverted Unicorn
Target completely
unrelated interests
5. Unicorn Catalyst
Buy enough engagement to
make content start “Trending”
3. Unicorn Slush Fund
Say no to “use it or lose it”
ad budgets.
2. Fake Unicorn Hack
Buy engagement to appear
like a unicorn.
1. Unicorn Branding Hack
Create & Promote content
outside your niche to build
brand affinity.
My Favorite Facebook Ad Hacks
4. Donkey Removal
Exclude Detractors from
Targeting
@larrykim, @seanellis #GrowthHackers
115. #CMCa2z @larrykim
5
4
3
Unicorn Marketing: Data Driven
Marketing Strategy for 2018 & Beyond
Optimize for Engagement
ML- Systems Reward High
Engagement w/ Great Visibility.
Audition Lots of Content Ideas
Quantity matters. Improves chances of
unicorn detection.
Find the Unicorns
Identify content with
unusually high
engagement rates
START/GO
(Donkey Land)
@larrykim #GrowthHacker
116. #CMCa2z @larrykim
2
1
Kill Your Donkeys.
Milk Your Unicorns.
Donkey
Elimination
Stop Wasting time
pushing donkeys.
Let them die.
Unicorn Alert
Get off Content
Treadmill. Go nuts with
your best unicorns
across all channels.
Especially Facebook
Ads!
END/REPEAT
(Unicorn Land)
– OR is it??
@larrykim, @seanellis #GrowthHackers
117. #CMCa2z @larrykim
Virtuous Cycle of Unicorn Land
1. Unicorn Alert Yields More Brand Affinity
2. Better Brand Affinity = Higher Engagement
Rates & More Unicorn Alerts!
3. Around & Around we go!
@larrykim, @seanellis #GrowthHackers