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Customer journey mapping

a TU Delft course on customer journey mapping for the course 'context and conceptualisation', november 13th 2010.

1 of 82
customer journey mapping
november 15th 2010
TU Delft, ID 4216
erik roscam abbing, zilver innovation / TU delft
Customer journey mapping
zilver is a creative consultant for brand driven product and
service innovation and design management
Our clients: b2b and b2c
customer journey mapping
what is it?
why is it relevant?
when can you use it?
How can you use it?
What is CJM?

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Customer journey mapping