The document summarizes responses from 9 individuals ages 17-18 on their preferences for music videos. It asks about their preferences for narratives in music videos or not, whether they like to see artist performance, how they watch music videos, and whether they'd be more likely to watch a video online. Respondents generally preferred narratives that help convey the song's message, and liked seeing artist performance. They typically watch music videos online and would be more inclined to watch a new video online.

1. Age? Gender? Do you prefer music
videos with
narratives or no
narrative?
Why do you prefer
this?
Do you like to see
performance in a
music video?
Do you prefer music
videos in colour,
black and white or
both?
Enya 18 Female Narratives They are more
entertaining.
Yes Colour
Melissa 17 Female Both Narrative based
music videos are
relatable however
non-narrative videos
are appealing,
Yes I like both.
Hannah 18 Female Narratives Helps to convey the
message/story of the
song.
Yes Colour
Carrie 18 Female Narratives I believe this adds
more depth and
meaning to the song.
Yes I like both.
Freddy 17 Male Narratives I like a story Yes Colour
George 18 Male Narratives Easier to engage
with.
Yes I like both.
Alex 18 Male Narratives Because it’s more
immersive.
Yes Both

2. How do you
usually watch
music videos?
Would you be
more likely to
watch this
music video if it
was online?
What do you
look for in a
music video?
What would
you expect to
see in an Indie
Rock music
video?
What is your
favourite Indie
Rock music
video?
Why is this
your favourite?
What do you
think the main
themes of my
song are?
If you were to
create a music
video for this
song, what
would you
include?
Enya Youtube Yes Entertaining
stories/artist
performance
The band/artist Fireflies by Owl
City
It’s entertaining
and I feel it fits
the song.
Unhealthy
relationship
and mental
health
A narrative with
artist
performance
and dark
themes.
Melissa On Youtube or
music channels
Yes Multiple
locations and
outfits.
Dark clothing
and maybe live
performance.
She Changes
The Weather by
Swim Deep
It’s calming and
aesthetically
appealing.
Love, betrayal,
self-worth and
wanting to
impress.
A boy and a girl,
a knife, a mirror
and fire.
Hannah Youtube Yes Multiple angles,
engaging story
lines and
relative story.
The artist(s)
performing.
It’s Time by
Imagine
Dragons
It’s visually
engaging.
Confidence,
mental health
and
relationship
struggles.
A narrative with
performance
and
appropriate
props.
Carrie Music channels
and Youtube.
Yes Original ideas
such as
narratives and
effects.
The use of
instruments in
performance
shots.
A Sky Full Of
Stars by
Coldplay
I like the use of
one continuous
shot
throughout.
Deception, the
struggles of a
relationship
and depression.
Performance
shots and a
narrative.
Freddy Youtube Yes Something
original.
Students/young
people.
Radioactive by
Imagine
Dragons
It’s the only
Indie Rock
music video I
know.
A boy. A girl singing
and a boy.
George On the internet Yes Dancing Members of the
band.
Ink by Coldplay It’s interactive. Fear A relationship.
Alex Youtube or
music channels
Yes A story. A love story of
some kind.
Magic by
Coldplay
Because it’s
done as a silent
movie.
Relationship
abuse and
suicide.
Camera
following a
girl’s story
including flash
backs.

3. < Enya
Melissa>

4. < Hannah
Carrie >

5. < Freddy
George >

6. < Alex

7. What is your age?
17
18

8. What is your gender?
Female
Male

9. Do you prefer music videos with narratives or no narrative?
Narrative
No Narrative
Both

10. Do you like to see performance in a music video?
Yes
No

11. How do you usually watch music videos?
Tv
Online
Both

12. Would you be more likely to watch this music video if it was
online?
Yes
No