The music video depicts a nerdy boy trying unsuccessfully to win over a girl who is constantly pursued by a thug. Over 15 years, the boy tries different tactics like making her a mix tape and proposing, but the thug sabotages his efforts. The main characters fulfill the roles of the protagonist (boy), object of desire (girl), and antagonist (thug) described in Vladimir Propp's model. The video also uses semantic and syntactic elements to convey themes of good versus bad through clothing colors and a theme of love and rejection through the plot.