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Trade Book Review


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Trade Book Review

  1. 1. Socialnomics:<br />How social media transforms the way we live and do business<br />Written by: Erik Qualman<br />Presentation by: Brittney Lindsay<br />
  2. 2. Erik Qualman…<br /><ul><li>He currently is the global vice president of online marketing for EF Education (world’s largest private educator).
  3. 3. His previous experiences include expanding the marketing and e-business of Cadillac, Bellsouth, Yahoo! and Earthlink.
  4. 4. Qualman has held positions at Travelzoo, EarthLink, Yahoo! and BellSouth.</li></li></ul><li>Erik Qualman…<br />Here is a list of Qualman’s specialties obtained from his LinkedIn profile.<br />Socialnomics, social media optimization, search engine optimization, search engine marketing, email marketing, trademark and copyright, website strategy and development, brand marketing, trade marketing, public relations, and public evangelism are a few that he has listed.<br />For more Erik Qualman check out his LinkedIn profile, follow him @equalman or go to search engine watch to read recent articles written by him.<br />
  5. 5. “Word of Mouth Goes World of Mouth”<br />(Via Twitter)JaneDoe: Just saw Tiger Woods with another woman! @world2010 won’t believe this!<br />Opinions are being displayed through social media and we here about new products and services from our friends and acquaintances on these sites.<br />Search engines are on the verge of turning into social media. A good example is Google’s new networking add on Google Buzz<br />News finds us. Twitter is an example of this<br />You’ll never guess what I saw last night!<br />
  6. 6. Social Media=Preventative Behavior<br /><ul><li>“Mother is watching your every move” corporations and career minded individuals are conducting their social networking as if everything is being monitored.</li></ul>Customer service is used in social media<br />Customers can post their opinions about a product or service<br />Companies can find negative information about their products on these sites<br />Effective companies address the complaints and resolve the problems. (Ex: Dominos workers video tape food tainting)<br />
  7. 7. Social Media=Braggadocian Behavior<br />Social networking allows customers to discuss positive things about a brand or service, which can introduce new customers for the company<br />SoBA_Founder: Tried to use Twitter on a bb and it made me realize how lucky I am to be an iPhone person<br />A real tweet! Using braggadocian behavior.<br />
  8. 8. Obama’s Success Driven by Social Media<br />(Via Twitter) <br />BarackObama: Visiting the Savannah Technical College to discuss job creation. Listen live at 12:30pm ET:<br />about 6 hours ago via web<br />Voter registration has increased since the impact of social media.<br />Everyone should keep up with social media, don’t get left in the dark. This includes individuals, politicians, government, and corporations.<br />
  9. 9. I Care More about What My Neighbor Thinks than What Google Thinks<br />Before social media we depended on our friends and families for advice in new products, health concerns or recommendations and services. We continue to depend on them but the methods we communicate about these topics have changed and are done through social media.<br />
  10. 10. Death of Social Schizophrenia<br />“People and companies will need to have one essence and be true to that essence”<br />Playing to your strengths as an individual and a company is going to make you stand out from the competition.<br />“Listening, engaging and reacting to potential and current customer needs,” are now the descriptions for Marketers.<br />
  11. 11. Winners and Losers in a 140-Character World<br />Admit fault<br />“Listen first, sell second”<br />Search Engine Optimization<br />
  12. 12. Next Steps for Companies and the “Glass House Generation”<br />“Don’t build a fear of nightmares. If you build it they most likely will not come.”<br />When job searching the process will become based more on referrals.<br />Social media will determine the success of companies and individuals. <br />
  13. 13. What Surprised Me?<br />Everything about this book surprised me<br />Focusing on a companies strength instead of aiming to be well rounded.<br />People continue to get suggestions and recommendations from their friends and families.<br />
  14. 14. Recommend?<br /><ul><li>Would I recommend this book to other readers?</li></ul>Yes!<br />I would recommend this book to any student or professional in any communication arts field. This book has taught me a lot about how social media can work well for a company.<br />
  15. 15. Brittney Lindsay: Contact Information<br />Brittney Lindsay<br />Email:<br />Follow me @BrittAyana<br />Check out my Linkedin Profile <br />Read my blogs<br />