Pinterest for Real Estate Professionals

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Pinterest is the fastest growing website in history and is creating a REAL impact throughout the real estate industry. Mitch Miles of The 26.2 Group shares Pinterest best practices for real estate professionals. This presentation was delivered to the Winston-Salem Regional Association of Realtors July 18th 2013.

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  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Do You Have a Headache yet?
  • Quick Glance
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  • Teach – Teach – Teach Give – Give – Give
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  • http://pinstrosity.blogspot.com/
  • http://pinstrosity.blogspot.com/
  • Pinterest for Real Estate Professionals

    1. 1. 168 million emails are sent
    2. 2. REMEMBER to take Social Media (PINTEREST) 1 mile at a time
    3. 3. VISIT: http://www.slideshare.net/gothe262
    4. 4. “You donut get a 2nd chance to make a 1st imprezzion”
    5. 5. 2nd Impressions
    6. 6. 1st Impression is online
    7. 7. NOT Your business is what You say… It is what SAY!
    8. 8. ACTIVITY: Google Yourself
    9. 9. Example: Google Alert
    10. 10. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
    11. 11. • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category. Pinterest Terminology
    12. 12. • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like. Pinterest Terminology
    13. 13. PINTEREST BOARD
    14. 14. PINTEREST BOARD
    15. 15. PINTEREST BOARD
    16. 16. PINTEREST PINS
    17. 17. PINNERS
    18. 18. PINS
    19. 19. PIN
    20. 20. LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 9 Yrs Old YouTube (2005) – 7 Yrs Old TwitterTwitter (2006)(2006) –– 7 Yrs Old7 Yrs Old SlideShareSlideShare (2006)(2006) –– 6 Yrs Old6 Yrs Old PinterestPinterest (2010)(2010) – 3 Yrs Old– 3 Yrs Old They're just kids …
    21. 21. http://business.pinterest.com
    22. 22. 15.8 minutes 12.1 minutes
    23. 23. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. Food Rules 7. *Rich Pins * Just announced – May 20 2013
    24. 24. 1. Infographics •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am CALCULATE THE REAL VALUE REAL ESTATE MYTHS
    25. 25. 2. Checklists
    26. 26. 3. Pins with Text & Images 1.Add Text 2.Add Fonts 3.Captions 4.Add Colors
    27. 27. “CAPTIONS” www.pinterest.com/VisitNCAsk Questions, Add Your Message, Call To Action
    28. 28. “CAPTIONS”
    29. 29. “CAPTIONS” Click Here = www.pinterest.com/VisitNC
    30. 30. GREAT RESOURCE 1. Add Text 2. Add Fonts 3. Add Colors Free Picture Editor. No Registration Required www.picmonkey.com
    31. 31. 4. Pin Videos YouTube/Vimeo/Vine
    32. 32. 5. Tutorials How To …
    33. 33. 42 % Tutorial Pins have a 42% Higher Click Through Rate (CTR)
    34. 34. 6. Food Rules
    35. 35. *7. Rich Pins: Where to Buy, Pricing, Availability, Ingredients * Just announced – May 20 2013 Movies Recipes Products
    36. 36. JUST JUMP IN
    37. 37. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email Thank You!
    38. 38. BONUS SLIDES
    39. 39. Marketing Strategies & Fun with Pinterest
    40. 40. 1. Integrate into your website
    41. 41. 2. Integrate into your Facebook page
    42. 42. 3. Add a Pinterest Tab to Facebook Page Step #1 -- http://Iframehost.com/util/installtab/305927716147259 Step #2 Step #3
    43. 43. Time for “Fun with Pinterest” Original Pin vs. Nice Try
    44. 44. Original Pin
    45. 45. Nice Try http://pinstrosity.blogspot.com
    46. 46. Original Pin http://pinstrosity.blogspot.com
    47. 47. Nice Try
    48. 48. Step 1 Step 2 Step 3 Original Pin
    49. 49. NICE Try http://pinstrosity.blogspot.com
    50. 50. Original Pin
    51. 51. Nice Try http://pinstrosity.blogspot.com
    52. 52. Original Pin
    53. 53. Nice Try http://pinstrosity.blogspot.com
    54. 54. Original Pin
    55. 55. Nice Try http://pinstrosity.blogspot.com
    56. 56. Original Pin
    57. 57. Nice Try http://pinstrosity.blogspot.com
    58. 58. Original Pin
    59. 59. Nice Try http://pinstrosity.blogspot.com
    60. 60. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email Thank You!

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