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LinkedIn & Your Personal Professional Brand

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Overview of LinkedIn for Certified Public Accountants

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LinkedIn & Your Personal Professional Brand

  1. 1. LinkedIn & Your Personal-Professional Brand Raleigh, NC
  2. 2. For Additional Social Media Coaching, Presentations and Training please visit Mitch Miles and the 26.2 Group at the following 336.303.0262 @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - Web
  3. 3.
  4. 4. Mitch Miles Social Media Training The 26.2 Group
  5. 5. Our Roadmap  Develop Your Personal Brand & Profile  Personal Branding  What Is LinkedIn  Why LinkedIn  Professional Profile
  6. 6. SSSSoooocccciiiiaaaallll MMMMeeeeddddiiiiaaaa iiiinnnn 2222000011113333 0 0 0 01 0012345 0000000111111222222333333444444555555666666777777888888999999 Hours Minutes Seconds
  7. 7. 168 million emails are sent
  8. 8. REMEMBER to take Social Media (LINKEDIN) 1 mile at a time
  9. 9. http://www.slideshare.net/gothe262
  10. 10. “You donut get a 2nd chance to make a 1st imprezzion”
  11. 11. 2nd Impressions
  12. 12. 1st Impression is online
  13. 13. Your social profile is NOT what You say… It is what SAY!
  14. 14. You Need A Google Account www.google.com
  15. 15. Search Engine Google Alerts
  16. 16. Example: Google Alert
  17. 17. ACTIVITY: Google Yourself
  18. 18. WHY
  19. 19. IS
  20. 20. LinkedIn’s mission is connecting the world's professionals to make them more productive and successful.
  21. 21. for Business Professionals. #1 Social Networking Site
  22. 22. WHY?
  23. 23. 2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
  24. 24. 220+ Million Members in 200+ Countries
  25. 25. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
  26. 26. DOES WORK
  27. 27. – 1st Degree – personal, immediate network. – 2nd Degree – connected to at least one member of your 1st degree to introduce you. – 3rd Degree – connected to at least one member of your 2nd degree connection.
  28. 28. Top Priorities 1. Importance of Your Personal Brand 2. Complete Your Personal Profile 3. Grow Your Personal Network 4. Join Industry/Alumni/Professional Groups 5. Participate in Groups/Discussions 6. Skills & Expertise 7. Seek Introductions 8. Gather Recommendations
  29. 29. Top Priorities 1. Importance of Your Personal Brand 2. Complete Your Personal Profile 3. Grow Your Personal Network 4. Join Industry/Alumni/Professional Groups 5. Participate in Groups/Discussions 6. Skills & Expertise 7. Seek Introductions 8. Gather Recommendations
  30. 30. Personal Brand Defined … … stimulates a meaningful emotional response in another person or audience about the qualities or values for which that person stands. • What are the emotions he or she evokes? • What are the values and qualities that come to mind when you think of that person?
  31. 31. “The single most important step in building an effective Personal Brand is accepting that what you think of yourself is nearly irrelevant: Branding is all about what others think.” 22 Immutable Laws of Branding Al and Laura Ries
  32. 32. “reserving a word or phrase in the mind of another.” Steps to determine your Personal Brand 1.Identify the emotion you want to evoke in your audience. 2.Identify the word or phrase that reflects that emotion you want others to associate with you. 3.You must consistently engage in intentional behavior that promotes and reinforces the word or phrase you have chosen. 22 Immutable Laws of Branding Al and Laura Ries
  33. 33. Personal Brand Defined … … stimulates a meaningful emotional response in another person or audience about the qualities or values for which that person stands. • What are the emotions he or she evokes? • What are the values and qualities that come to mind when you think of that person?
  34. 34. my ONE word/phrase is “ENCOURAGE, TO ENCOURAGE” •Am I Encouraging? •Would this Encourage or Discourage? •Do I bring a smile or a frown when I am around others? •Praising or Putting Down? •Is my tone Kind or Mean?
  35. 35. 22 Immutable Laws of Branding Al and Laura Ries Personal Brand Exercise 1.Identify the emotion you want to evoke in your audience. 2.Identify the word or phrase that reflects that emotion you want others to associate with you. 3.You must consistently engage in intentional behavior that promotes and reinforces the word or phrase you have chosen.
  36. 36. “Companies and Individuals HIRE, work with others they … Like Trust have a connection/bond with
  37. 37. If Individuals and Companies hire and work with people they like, trust and connect with, keep in mind the following when making an impression on LinkedIn …
  38. 38. “You don’t get a second chance to make a first impression“
  39. 39. Past = 1st Impression Today = 2nd Impression
  40. 40. Today = 1st Impression
  41. 41. NOT are what You Say… it’s what SAY !
  42. 42. NOT are what You Say… it’s what SAY !
  43. 43. Search Engine Google Alerts
  44. 44. Example: Google Alert
  45. 45. 100% Profile
  46. 46. Keep your sleeves on … No full body shots … Show your entire face …
  47. 47. No Avatars No Sunglasses Always Smile!
  48. 48. Please NO
  49. 49. 100% Profile
  50. 50. I help X do Y so that Z.
  51. 51. I help individuals and brands to share their story with specific audiences so that relationships are built, strategic partnerships are created and revenues are increased.
  52. 52. 100% Profile
  53. 53. 2 Keys 4 LinkedIn Success 1. Keywords, Skills & Expertise 2. List (Connections)
  54. 54. Who’s on YOUR list?
  55. 55. Building YOUR List (LinkedIn Network) • Upload Contacts from your email provider. • Connect with (new/old) colleagues and classmates.
  56. 56.
  57. 57. JUST JUMP IN
  58. 58. http://www.slideshare.net/gothe262
  59. 59. “LIVE”
  60. 60. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following 336.303.0262 @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - Web
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