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Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
Social Media in 2013Social Media in 2013Social Media in 2013Social Media in 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
168 million
emails are sent
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
REMEMBER
to take Social Media (PINTEREST) 1 mile at a time
http://www.slideshare.net/gothe262
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
“You donut get a 2nd chance
to make a 1st imprezzion”
2nd Impressions
1st Impression is online
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
NOT
Your business is
what You say…
It is what
SAY!
Over 700 million people use
Google every day?
8+ Billion Page
Views Per Day
300+ Million
Searches Per Hour
You Need A Google Account
www.google.com
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Google Alerts
Search Engine
Example: Google Alert
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
ACTIVITY: Google Yourself
Time for some
Fun with Pinterest
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
http://pinstrosity.blogspot.com
Nice
Try
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.
• Repin To repost or republish an image
someone else has already pinned.
• Repinning an image means you want to
republish the image on your own Pinterest
account, under your chosen board.
• Like Different to repinning as the image will
not be republished on your Pinterest account,
instead it will be archived under your Likes list
and belong to none of your boards.
• Boards A virtual pin board where you can
archive and organize your pinned images
according to their category.
Pinterest Terminology
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
• Comment By leaving a comment, the pinned
image will neither be repinned onto your
Pinterest account or be archived under your Likes
list.
• Follow Pinterest does not have a vetted
friending system, instead you can follow any user
you like.
Pinterest Terminology
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Why Pinterest? Why Now?
• Simple, Easy to Use
• Improves SEO
• Drives more referral traffic to websites than
YouTube, Google+ and LinkedIn combined.
• Drives more referral traffic than twitter.
• How we learn and connect with people, brands,
companies …
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Step 1 Step 2 Step 3
Original Pin
NICE Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
LinkedIn (2003) – 10 Yrs Old
Facebook (2004) - 9 Yrs Old
YouTube (2005) – 7 Yrs Old
TwitterTwitter (2006)(2006) –– 7 Yrs Old7 Yrs Old
SlideShareSlideShare (2006)(2006) –– 6 Yrs Old6 Yrs Old
PinterestPinterest (2010)(2010) – 3 Yrs Old– 3 Yrs Old
They're just kids …
http://business.pinterest.com
by the #’s
15.8 minutes
12.1 minutes
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Best Practices for Pinterest
1. Infographics
2. Checklists
3. Text with Images
4. Videos
5. Tutorials
6. Food Rules
7. *Rich Pins
* Just announced – May 20 2013
1. Infographics
•Provide Value
•Build a Relationship
•Establish Credibility
Create Your Own Infographics
www.infogr.am
•Provide Value
•Build a Relationship
•Establish Credibility
Create Your Own Infographics
www.infogr.am
Tools for Making Your Own Infographics
www.infogr.am
www.visual.ly
www.piktochart.com
www.wordle.net
www.pixlr.com
www.iconarchive.com
www.developers.google.com/chart
2. Checklists
CLICK HERE to Download and Print
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
3. Pins with Text & Images
1.Add Text
2.Add Fonts
3.Captions
4.Add Colors
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
“CAPTIONS”
www.pinterest.com/VisitNCAsk Questions, Add Your Message, Call To Action
“CAPTIONS”
“CAPTIONS”
Click Here
=
www.pinterest.com/VisitNC
GREAT RESOURCE
1. Add Text
2. Add Fonts
3. Add Colors
Free Picture Editor. No Registration Required
www.picmonkey.com
www.picturequotes.com
4. Pin Videos
YouTube/Vimeo/Vine
5. Tutorials
How To …
42 %
Tutorial Pins have a
42% Higher
Click Through Rate (CTR)
6. Food Rules
*7. Rich Pins: Where to Buy,
Pricing, Availability,
Ingredients
* Just announced – May 20 2013
Movies Recipes Products
Marketing Strategies
Integrate into your website
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Add a Pinterest Tab to Facebook Page
Step #1 -- http://Iframehost.com/util/installtab/305927716147259
Step #2
Step #3
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
JUST
JUMP IN
http://www.slideshare.net/gothe262
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
Thank You!
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013

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Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013

Editor's Notes

  1. am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  2. Do You Have a Headache yet?
  3. This will take visitors to your website or specific page you direct them to.
  4. http://pinstrosity.blogspot.com/
  5. http://pinstrosity.blogspot.com/
  6. Quick Glance
  7. Quick Glance
  8. Quick Glance
  9. Quick Glance
  10. Teach – Teach – Teach Give – Give – Give
  11. Teach – Teach – Teach Give – Give – Give
  12. Teach – Teach – Teach Give – Give – Give
  13. Do You Have a Headache yet?