social media victories
schwerdtfeger [  shwert – feger  ] …
 
 
 
we know the future …
… 2006  –  2.7 Billion  / month 2009  –  31 Billion  / month
… almost  500 million  users 2 nd  largest  search engine
today’s realities … Nielsen Survey, 2009 only  14%  trust  traditional advertising 3   70%  trust  peer reviews  posted on...
conversations are markets … 28
… 33
Canadians smart people … Outrun your competition!
65,000+ downloads 21
embrace new media …
Younger Older
Younger Older The internet is  LESS  personal. The internet is  MORE  personal.
Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I don’t...
Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure.
Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I c...
85% of reviews are positive 37
who owns your brand?
the conversation …
2009 twitter study … Pear Analytics, 2009 Only  8.7%  have “ pass-along value ” 4 8.5%  are self-promotion and/or spam 3 3...
 
 
 
68% of orders 85% of new customers
participate in the conversation … 31
the contacts …
emails from LinkedIn join groups
create or join a group
1 2 3 4 5
Buddy Media + 300%
target by job title LinkedIn direct ads …
point to a PDF …
communicate with precision … 30
the community …
facebook facilities … … pages  – brand properties for businesses 3   groups  – people with similar interests 2   profiles ...
accessibility … … pages  – 0 hurdles (indexed by Google) 3   groups  – 1 hurdle (profile but not friends) 2   profiles  – ...
Jane Smith Jane Smith Financial Advisor Danville CA ? keywords in page title … …
Joanne Smith Karla Jones tag people in photos … …
involver.com …
engage your community … 29
the channel …
34,684 videos submitted 425K email-verified votes
 
necessary equipment
$4M to $60M+
+ 700%
leverage rich media … 54
cultural revolution source content “ Yes we can!” 32
what is  your  content? 38
the future is  already here  … it’s just  not evenly distributed  yet. William Gibson, November, 1999
Web ify  Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00
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Social Media Victories (PPT Slides)

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This is the slide deck for the "Social Media Victories" keynote program by Patrick Schwerdtfeger. It gets modified for different audiences but contains the content most often included.

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Social Media Victories (PPT Slides)

  1. 1. social media victories
  2. 2. schwerdtfeger [ shwert – feger ] …
  3. 6. we know the future …
  4. 7. … 2006 – 2.7 Billion / month 2009 – 31 Billion / month
  5. 8. … almost 500 million users 2 nd largest search engine
  6. 9. today’s realities … Nielsen Survey, 2009 only 14% trust traditional advertising 3 70% trust peer reviews posted online 2 90% trust recommendations by friends 1
  7. 10. conversations are markets … 28
  8. 11. … 33
  9. 12. Canadians smart people … Outrun your competition!
  10. 13. 65,000+ downloads 21
  11. 14. embrace new media …
  12. 15. Younger Older
  13. 16. Younger Older The internet is LESS personal. The internet is MORE personal.
  14. 17. Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I don’t know anything about them yet.
  15. 18. Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure.
  16. 19. Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I can personally destroy their reputation.
  17. 20. 85% of reviews are positive 37
  18. 21. who owns your brand?
  19. 22. the conversation …
  20. 23. 2009 twitter study … Pear Analytics, 2009 Only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1
  21. 27. 68% of orders 85% of new customers
  22. 28. participate in the conversation … 31
  23. 29. the contacts …
  24. 30. emails from LinkedIn join groups
  25. 31. create or join a group
  26. 32. 1 2 3 4 5
  27. 33. Buddy Media + 300%
  28. 34. target by job title LinkedIn direct ads …
  29. 35. point to a PDF …
  30. 36. communicate with precision … 30
  31. 37. the community …
  32. 38. facebook facilities … … pages – brand properties for businesses 3 groups – people with similar interests 2 profiles – people with friends and family 1
  33. 39. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1
  34. 40. Jane Smith Jane Smith Financial Advisor Danville CA ? keywords in page title … …
  35. 41. Joanne Smith Karla Jones tag people in photos … …
  36. 42. involver.com …
  37. 43. engage your community … 29
  38. 44. the channel …
  39. 45. 34,684 videos submitted 425K email-verified votes
  40. 47. necessary equipment
  41. 48. $4M to $60M+
  42. 49. + 700%
  43. 50. leverage rich media … 54
  44. 51. cultural revolution source content “ Yes we can!” 32
  45. 52. what is your content? 38
  46. 53. the future is already here … it’s just not evenly distributed yet. William Gibson, November, 1999
  47. 54. Web ify Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00

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