LinkedIn & Your Personal Brand


Published on

Private Seminar: LinkedIn & Your Personal Brand - July 25th 2012 - Jewish Family Services - Greensboro, NC.

Published in: Career, Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • 50% of members are from outside the US - user guides – check them out
  • 50% of members are from outside the US 1 new user added every second
  • 50% of members are from outside the US - user guides – check them out
  • 50% of members are from outside the US - user guides – check them out
  • Robert Plutchik's theory Plutchik's Wheel of Emotions This says that the basic eight emotions are: Fear → feeling afraid. Other words are terror (strong fear), shock , phobia Anger → feeling angry. A stronger word is rage . Sadness → feeling sad. Other words are sorrow , grief (a stronger feeling, for example when someone has died) or depression (feeling sad for a long time). Some people think depression is a different emotion. Joy → feeling happy. Other words are happiness , gladness . Disgust → feeling something is wrong or dirty Trust → a positive emotion; admiration is stronger; acceptance is weaker Anticipation → in the sense of looking forward positively to something which is going to happen. Expectation is more neutral. Surprise → how one feels when something unexpected happens Book Two of Aristotle's Rhetoric This theory says that the emotions are: Anger , opposite calmness (not feeling excited) Friendship ( Love ), opposite enmity (feeling hate) Fear, opposite confidence (having no fear) Shame, opposite shamelessness (shame: how one feels about one's past bad actions or thoughts; shamelessness: one does not feel shame, but others think one should.) Kindness (benevolence), opposite unkindness (kindness: when people are good to other people) Pity (when people feel sorry for other people) Indignation (feeling angry because something is not fair, such as undeserved good fortune) Envy, jealous (pain when people have something that one wishes for oneself)
  • 50% of members are from outside the US - user guides – check them out
  • LinkedIn Labs LinkedIn Map
  • LinkedIn Labs LinkedIn Map
  • LinkedIn & Your Personal Brand

    1. 1. “Your Personal Brand and LinkedIn” July 25th 2012
    2. 2. “Your PersonalBrand andLinkedIn”
    3. 3. Mitch Miles Social Media TrainingThe 26.2 Group
    4. 4. Our Roadmap Develop Your Personal Brand & Profile (Today)  Personal Branding  What Is LinkedIn  Why LinkedIn  Professional Profile Manage Your Professional Brand & Profile (8/1/12)  LinkedIn Applications, Tools Connect Your Professional Brand & Profile (8/8/12)  Job/Career Best Practices
    5. 5. Wednesday, July 25th 2012:Develop Your Personal Brand & Profile LinkedIn Overview Create Your Professional Profile Professional Headline Establish Your Unique LinkedIn URL Professional Headshot Photo Summary Statement Skills & Expertise
    6. 6. Wednesday, August 1st 2012:Manage Your Professional Brand & ProfileLeveraging Connections, Colleagues, and ClassmatesImporting Your Address BookAdvanced People SearchUnderstanding Company and Groups SectionsProfessional RecommendationsLinkedIn Answers
    7. 7. Wednesday, August 8th 2012: Connect Your Professional Brand & Profile Job Search Best Practices Navigating the Learning Center Career Applications: Resume Builder, JobFinder LinkedIn Today Engaging HR, Recruiters, and Staffing Organizations Use the JobInsider Toolbar *Professional Photo Day – Professional Dress 
    8. 8. WHAT IS
    9. 9. LinkedIn is the world’s largest professional network with over 170  million members and growing rapidly. Provides Connections = Re-connectPowers Your Career = Re-positionProduces Answers = Re-search
    10. 10. #1 Social Networking Site for Business Professionals.
    11. 11. WHY
    12. 12. 170+ Million Members in200+ Countries
    15. 15. Top Priorities1. Importance of Your Personal Brand2. Complete Your Personal Profile3. Grow Your Personal Network4. Join Industry/Alumni/Professional Groups5. ASK and ANSWER QUESTIONS6. Seek Introductions7. Gather Recommendations
    16. 16. Top Priorities1. Importance of Your Personal Brand2. Complete Your Personal Profile3. Grow Your Personal Network4. Join Industry/Alumni/Professional Groups5. ASK and ANSWER QUESTIONS6. Seek Introductions7. Gather Recommendations
    17. 17. What is YourPersonal Brand?
    18. 18. Personal Brand Defined …… stimulates a meaningful emotional responsein another person or audience about thequalities or values for which that person stands.• What are the emotions he or she evokes?• What are the values and qualities that come to mind when you think of that person?
    19. 19. “The single most important stepin building an effectivePersonal Brand is accepting thatwhat you think of yourself isnearly irrelevant: Branding isall about what others think.” 22 Immutable Laws of Branding Al and Laura Ries
    20. 20. “reserving a word or phrase in the mind of another.” Steps to determine your Personal Brand1.Identify the emotion you want to evoke inyour audience.2.Identify the word or phrase that reflectsthat emotion you want others to associate withyou.3.You must consistently engage in intentional 22 Immutable Laws of Brandingbehavior that promotes and reinforces the Al and Laura Ries wordor phrase you have chosen.
    21. 21. my ONE word/phrase  is “ENCOURAGE, TO ENCOURAGE”•Am I Encouraging?•Would this Encourage or Discourage?•Do I bring a smile or a frown when I am around others?•Praising or Putting Down?•Is my tone Kind or Mean?
    22. 22. “Your Personal Brand and LinkedIn”
    23. 23. “People HIRE, workwith others they … Like Trusthave a connection/bond with
    24. 24. If People hire and work withpeople they like, trust and connectwith, keep in mind the followingwhen making an impression onLinkedIn …
    25. 25. “You don’t get a second chance to make a first impression“
    26. 26. Past = 1st Impression Today = 2nd Impression
    27. 27. Today = 1st Impression
    28. 28. areNOT what You Say… it’s what SAY !
    29. 29. Search EngineGoogle Alerts
    30. 30. Example: Google Alert
    31. 31. HOWDOESWORK
    32. 32. – 1st Degree – personal, immediate network.– 2nd Degree – connected to at least one member of your 1st degree to introduce you.– 3rd Degree – connected to at least one member of your 2nd degree connection.
    33. 33. 100% Profile1. Professional Profile Photo2. Profile Summary with Specialties3. Obtain at least 3 Recommendations4. Education History5. Current Employment Position6. 2 Past Employment Positions
    34. 34. Professional LinkedIn HeadlineI help X do Y so that Z.
    35. 35. **Attend all three sessions and receive the following bonuses: •Free Professional Headshot: Suitable for LinkedIn and other online platforms.• August 8th 2012 is Professional Headshot Day
    36. 36. Keep your sleeves on …No full body shots …Show your entire face …
    37. 37. No AvatarsNo SunglassesAlways Smile!
    38. 38. Please NO
    39. 39. 2 Keys 4 LinkedIn Success1.Keywords2.List
    40. 40. Who’s on YOUR list?
    41. 41. Building YOUR LinkedIn Network• Upload Contacts from your email provider.• Connect with (new/old) colleagues and classmates.
    42. 42. A Very SpecialThank You ”
    43. 43. “LIVE”
    44. 44. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following mitchmiles - Twitter - Web - LinkedIn - Web