A2 Media. Step by step construction of my final Digipak and magazine advert.

1. Step by step construction of
Digipak and Magazine Advert

2. Digipak front cover construction
I started off with cropping a
picture of my models eye. The
picture chosen shows off the
definition of her eye and the
heavily applied eye shadow and
eye liner which is a key
characteristic of the rock genre.
After cropping the image to size
I began to position my band
name. and played around in
different positions before
settling for the bottom right. I
chose this position as it takes no
attention away from the
definition of the eye
Once the band name was in
place I positioned the album
name underneath in the space
that creates a professional look
and finish. I then began to edit
the colour of the eye. The first
step was adjusting the
brightness and contrast of the
eye. Through this I achieved a
brighter more defined eye,
I then continued to edit the
image using Photoshop where I
adjusted the curve of the colour
which resulted in a brighter and
lighter finish around the eye,
As I continued to edit the image
and play around with various
different editing styles I added
a black and white effect and
then adjusted the gradient map
that resulted in the eye
becoming darker and standing
out more on the cover album.
The final version of my digipak front cover includes a red
tint applied over the various other layers. I added the red
tint using colour balance. I decided that this would be my
final front cover for my digipak as the red tint provides a
vintage feel whilst the eye is striking and attractive to my
audience.. The band name and album name is also easily
visible that meets the demand of the record label.

3. Digipak back cover construction
To start the back cover of
my digipak I edited Edans
right eye the same way I
edited her left eye. This
creates a strong visual
effect when the digipak is
spread out on its front as it
it represents her face is an
arty style.
After the editing of the eye
was complete I proceeded to
size and position the
barcode in the let hand
bottom corner of the back
cover. I then added a black
strip on the left where the
spine of the digipak would
go.
I began to write the song
listings in the same font I
used for the album name
on the cover of the digipak
to maintain a visual style. I
began to try different
positions and formats of the
song listings before
deciding that it worked best
spread out central and
above the eye.
I then began to put all the
information on the spine
that other existing digipaks
have. This included the
band name, the album
name and the catalogue.
Both band name and album
name are in the same fonts
as they were on the front to
maintain a visual style
throughout my digipak.
Next came the legal jargon
that every digipak requires.
To assist me to ensure all of
the legal information was
correct I researched various
digipaks and the contents
that they included. I then
decided to put the legal
jargon next to the barcode in
a much smaller print to
achieve a legitimized finish.
After completeting the legal
jargon I added the record label
(virgin) in its most well
recgnised colour (red). Ithe
final version of my digipak back
cover maintains the same
characteristics of my front
cover. Meaning I have created
a recurring motif across my
work that my audience will
recognise. The noticeability of
the eye will help meet the
demands of the record label as
my audience will associate the
the visual style with my album.

4. Digipak inside construction
I began to construct the inside of my
digipak by firstly sizing and positioning
the front cover and back cover of my
digipak onto a digipak template I found
on the internet.
I applied a black background across the
bottom of my digipak using the shape
tool on Photoshop. The black background
will provide the colour for my lyric
booklet insert. The lyric booklet will act as
the front cover of my digipak.
Once the black background was in place,
I then began to construct the CD imprint
where my CD will be placed. I decided
that I would go for a dark red/pink
which I matched the red/pink colour of
my image of the back and front cover of
my digipak through using the eye drop
tool on Photoshop. This colour is a
recurring motif throughout my work
that my audience will recognise.
I then continued to put a smaller circle in
the bigger where my CD would clip in.
After the CD imprint layout and structure was complete I put the band
name and album name at the bottom of the CD imprint, in the same
style and font of white occurs across the rest of my digipak. This image
is also a final and complete version of my digiapak. I have made the
necessary improvements that my audience feedback have suggested
and I feel I have made a far more successful digipak compared to my
draft.

5. Magazine advert
I began creating my magazine advert
through editing a picture of Amber. I did
this my removing the background using
the magic wand tool on Photoshot and
then placing it on a white background.
After I positioned the image in the center
of the magazine advert I placed a black
rectangle shape at the bottom of the
advert where key information will go. I
then continued to position the band name
and album name above Edan Pickering.
Edan Pickering and the band name are the
key most dominant focal points of the
magazine advert that will attract the
attention of my audience The same font I
used on my digiipak for the band name and
album name has been used in order to
create recurring motifs across my work.
I then proceeded to put key information
in the bottom black rectangle across the
bottom. Firstly I added the main single
that my album features which is the song
on which I am creating my music video
too.
I then in bigger text above the featured
single put that the album was out now
which would attract more attention due to
the bigger text that would encourage my
audience to purchase the album. I then put
the record label of the album in the right
bottom corner. I chose a white virgin logo
to maintain the magazine adverts black
and white colour scheme.
Finally in the bottom black text box I put
social networking links to Twitter and
Instagram to encourage fans to follow the
band and keep up to date with the latest
news. This was identified of one of the
aspect I needed to include in my final music
advert by my audience research.
Once the picture, the band name, album
name and other information was in place
I began to manipulate and edit the colour
use Photoshop. After trying many
different trials I decided on a black and
white monochrome finish of the digipak
that adds a retro rock look to my
magazine. My final music magazine
meets the conventions and
characteristics of rock due to the dark
colours used and the mise on scene of
the model.