I downloaded a free trial of photoshop because of it's sophisticated editing software would make my product look professional. I opened a blank page and set the custom dimensions to an appropriate width and height for a CD cover.
I then inserted my chosen image on to the page and resized it to cover the whole space. I made sure that there was equal distance between the first and last black key with the edge of the page, so that the image looked proportionate. I then added a retro affect by using the pattern fill tool. This then added a new layer of texture to the piece in order for me to achieve a grainy feel and an overall vintage look. I then adjusted the 'exposure' in the 'image >adjustments' tool. I set the exposure to quite high to achieve the bright, 'over-exposed', similar to the look achieved in disposable and old fashioned film cameras.(these cameras are popular in indie-culture) I then found an affect that I had used frequentlywithin the production of my music video, 'posterize'. This effect leaves the colours in the image distorted and saturated - looking unusual. However, this then made the black on my imagery too dark, so i then edited the brightness without losing the effect. Brightness altered, creating less shadow but distortion stillnoticeable.
I then inserted a screen-cap of the graffiti section in my music video. I feel that the graffiti transition in my video is a significant part, and I feel graffiti represents the indie culture, not associating with the illegal act of vandalism, but in the artistic and ‘cool’ urban vibe it gives - something I would want my branding to represent. When used the ‘posterize’ effect on this image too and i lowered the opacity to, 44%, the image became transparent and it provides a unique pattern when placed over the top of the piano main image; the imposing of these two images makes the design much more interesting and aesthetically pleasing to the viewer - something of high quality design (linking to maslow’s hierarchy of needs and appealing to my target audience)
I then added the text to my design. I downloaded a font called 'Traveling _Typewriter' from www.dafont.com , and imported it into photoshop. This font translate the old fashioned, vintage vibe, continuing the indie style. First, i added the band name ‘Bombay Bicycle Club’. In order to maintain a colour scheme, I used the ‘eyedropper’ tool, which allowed me to select the exact same yellow colour that had been created in the image editing stages. I then did the same for the red colouring used for the album title, ‘Shuffle’. I created each letter separately so that I could place them freely, rather than moving a static word. This allowed me to centre each letter on one of the piano keys and in a wave pattern, emphasising the word ‘Shuffle’ - as if the letters had been ‘shuffled out’.
I then opened my template and pasted the front cover I had just made onto it. I resized my cover so that it would fit into the template. Using a template is important because it allowed me to make sure that my product would be made at the correct scale, therefore looking as professional as possible.
To create my spine, I simply re-opened the front cover psd and used the ‘crop tool’ around the title of the CD. This then created a separate file. I used the ‘shape > rectangle tool’ to create a black boarder along the width and length of the cropped image. I then duplicated the rectangle shapes and placed them along the remaining edges.
I then inserted my ‘spine’ in the same way that I did with the front cover. I rotated and resized the image to fit to scale.
For my back cover, I selected a screen cap of a medium long shot, performance image, taken from my music video. I feel this image is appropriate to use because the viewer would have seen it in my other productions and can familiarise themselves with this image and recognise the continuity editing - much like the graffiti overlay used on the front cover and here too. I also felt this image was appropriate because it’s warm colour palette would match with the red/yellow colour scheme used on the other exterior design, the front cover. I inserted the graffiti overlay here in the same way as the album cover. This repetition causes recognisable continuity. I then added my remaining images, barcode and record label logo. I made these as small as possible because although very necessary, they must not distract from the main image or text in the rest of the design.
Using the same font I added my remaining text. I kept the same yellow colour for the band name and used the red colour for the track listing - remaining inkeeping with the design. The red text on my front cover was easy to read because it was placed ontop of a white background. I recreated this white background by using the ‘shape tool >rectangle’ and placed my text on top of it so it became readable. I lowered the opacity of the white rectangle so that it did not overpower the rest of the design/main image. I then arranged my image accordingly onto the template.
This image is another screencap from my music video. I selected this image because it appears twice in the video and therefore is repetitive and should be memorable for the viewer. I also chose it for it’s abstract qualities, which fit in with the indie design. Like the other elements of my cd case, I imposed the grafitti image, with the sam opacity and posterised effect.
This element of the digipak is usually used for ‘lyric/photo books’ which are usually kept simple in design. I kept my design simple because it is not a major part of the CD case and does not have to be extravagant, I also did not want to distract from the two exterior designs, as they should be most eye catching as they are the first elements that the consumer can see. I added the yellow text for the band name and a black rectangle beneath it so that it is easily read. I lowered the opacity so that the tree image can still be seen.
I then inserted the design in the same way onto the template, and rotated the image to fit.
For the right, inside cover, I chose to just use the graffiti image as the disc would take up most of the area and would interfere if there was a more complex design. To create the area for the CD i used the ‘shape tool > elipse tool’ and created a circle shape. I then changed the opacity and used the rubber tool to rub through the circle layer and give the appearance of a CD slot.
This was then inserted in the same way into the correct position.