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Principle 5
Diagrams
Glenn Martin
March 2017
 If using diagrams, ensure that all elements of the
diagrams serve to convey the meaning required,
and the relationships between the elements
accord with the meaning intended.
 A diagram is a sentence in a
graphical language.
 The purpose of diagrams is to
enhance understanding over
and above what is conveyed by
text.
 A “good” diagram is one which communicates
effectively.
 Communication (or cognitive) effectiveness is
measured by the speed,
ease and accuracy with which
the information content can
be understood.
(“The ideal career”)
 What looks good is not always
what communicates most
effectively, but aesthetics can
support and enhance the
message.
 Diagrams (and illustrations) can be used to
provide an overview of a topic (the “big picture”).
 Diagrams can be used to give a
more detailed account of specific
situations, dynamics and
processes.
 Diagrams are built up using shapes, lines,
arrows and text, which may vary in colour,
texture and size (and fonts, for text).
 Elements are chosen and combined to show
relationships, position and movement.
Graphics Meaning
 Check for ambiguity, relevance, logic and
consistency.

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Principle 5 diagrams

  • 2.  If using diagrams, ensure that all elements of the diagrams serve to convey the meaning required, and the relationships between the elements accord with the meaning intended.
  • 3.  A diagram is a sentence in a graphical language.  The purpose of diagrams is to enhance understanding over and above what is conveyed by text.
  • 4.  A “good” diagram is one which communicates effectively.  Communication (or cognitive) effectiveness is measured by the speed, ease and accuracy with which the information content can be understood. (“The ideal career”)
  • 5.  What looks good is not always what communicates most effectively, but aesthetics can support and enhance the message.
  • 6.  Diagrams (and illustrations) can be used to provide an overview of a topic (the “big picture”).
  • 7.  Diagrams can be used to give a more detailed account of specific situations, dynamics and processes.
  • 8.  Diagrams are built up using shapes, lines, arrows and text, which may vary in colour, texture and size (and fonts, for text).  Elements are chosen and combined to show relationships, position and movement. Graphics Meaning
  • 9.  Check for ambiguity, relevance, logic and consistency.