2. If using diagrams, ensure that all elements of the
diagrams serve to convey the meaning required,
and the relationships between the elements
accord with the meaning intended.
3. A diagram is a sentence in a
graphical language.
The purpose of diagrams is to
enhance understanding over
and above what is conveyed by
text.
4. A “good” diagram is one which communicates
effectively.
Communication (or cognitive) effectiveness is
measured by the speed,
ease and accuracy with which
the information content can
be understood.
(“The ideal career”)
5. What looks good is not always
what communicates most
effectively, but aesthetics can
support and enhance the
message.
6. Diagrams (and illustrations) can be used to
provide an overview of a topic (the “big picture”).
7. Diagrams can be used to give a
more detailed account of specific
situations, dynamics and
processes.
8. Diagrams are built up using shapes, lines,
arrows and text, which may vary in colour,
texture and size (and fonts, for text).
Elements are chosen and combined to show
relationships, position and movement.
Graphics Meaning
9. Check for ambiguity, relevance, logic and
consistency.