Principles and elements of design

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Principles and elements of design

  1. 1. Principles and Elements of Design Computer Graphics and Design
  2. 2. Principles of Design <ul><li>Balance </li></ul><ul><li>Proximity/Unity </li></ul><ul><li>Alignment </li></ul><ul><li>Repitition </li></ul><ul><li>Contrast </li></ul><ul><li>White Space </li></ul>Principles are where the elements are placed on your design. How you apply these principles determines how effective your design is in conveying the desired message and how attractive it appears.
  3. 3. Balance <ul><li>Visual balance comes from arranging elements on the page so that no one section is heavier than the other. </li></ul><ul><li>Two Forms: </li></ul><ul><li>Formal – equal sides </li></ul><ul><li>and </li></ul><ul><li>Informal – more flexible </li></ul>
  4. 4. Proximity/Unity <ul><li>Proximity or closeness creates a bond between elements or objects on an artwork </li></ul><ul><li>Unity – bringing elements together </li></ul><ul><ul><li>Are title elements together? </li></ul></ul><ul><ul><li>Is contact information all in one place? </li></ul></ul>
  5. 5. Alignment <ul><li>How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read, foster familiarity, or bring excitement to a stale design. </li></ul>
  6. 6. Repitition <ul><li>Example – stop signs </li></ul><ul><li>Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely. </li></ul>
  7. 7. Contrast White Space <ul><li>Contrast helps different design elements stand out. </li></ul><ul><li>Is there enough contrast between your text (size and color) and background (color and pattern) to keep text readable? </li></ul><ul><li>White space gives your design breathing room. </li></ul><ul><li>Do you have enough space between columns of text? </li></ul><ul><li>Do you have a generous margin? </li></ul>
  8. 8. Elements of Design <ul><li>Line </li></ul><ul><li>Shapes </li></ul><ul><li>Form/Mass </li></ul><ul><li>Texture </li></ul><ul><li>Color </li></ul>Elements are the actual objects on the artwork or design
  9. 9. Line Shape <ul><li>Lines can be long or short, straight or curved. </li></ul><ul><li>Sometimes a designer uses a line alone to divide or unite elements on a page. </li></ul><ul><li>Circle, square, and triangle are the three basic shapes used in graphic design. </li></ul>
  10. 10. Form/Mass Texture <ul><li>Mass is size. How is everything weighted in your design? </li></ul><ul><li>Gives feeling and realness to a design </li></ul><ul><li>Actual texture is the feel of the paper. Is it smooth to the touch or rough? </li></ul>
  11. 11. Color <ul><li>Color is everywhere. </li></ul><ul><li>Color is used to attract attention. It can be subtle or bold. </li></ul><ul><li>Color can be found in the paper, the text, or the graphic elements and photos. </li></ul><ul><li>Color can be used to ellicit specific emotions and reactions. </li></ul>
  12. 12. Sources <ul><li>http://desktoppub.about.com/cs/designelements/a/elementsintro.htm </li></ul>

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